Analysis Of London Olympic Games Athletes Clothing "Made In China" Gains And Losses

When the London Olympic Games opened, the official uniform of the US Olympic Games in London was unveiled in July 10th and was found to be made in China.

How many Olympic teams have been made in China?

Rely on real effort to get orders.

In recent years, with the rapid development of China's manufacturing industry, the figure made in China has penetrated into every corner of the world. The opening of the London Olympic Games is no exception, and the situation encountered by the US team is not a case.

The London delegation of the US delegation is world-famous.

Ralph Lauren, and the "made in China" bombarded by US Congressmen, is from Dayang group in Dalian, China. Because of their close cooperation with Ralph Lauren for a long time, they not only won the trust of the other side, but also from the 2008 Beijing Olympic Games, they have received the appearance dress of the US Olympic delegation for two consecutive orders.

It is reported that the company has personally made a suit for the famous American investor Buffett.

It can be said that the reason why we can get such a favor is entirely based on our own efforts.

Not only is the US Olympic uniform made in China, according to media reports, as the host of the opening ceremony of the British opening ceremony, the manufacturers behind it also come from China and are processing and producing for Yantai enterprises.

Chen Sheng, the foreign trade manager of Longkou Nanshan apparel and Bowen, supported the fact: "a few months ago, we successfully passed customs clearance in the United Kingdom for the 11000 sets of high-end suits made for the London 2012 Olympic Games.

On the opening day, representatives of the London Organizing Committee of the Olympic Games and some athletes will be dressed in a costume made in Yantai.

Not only that, Lining signed the sponsorship of the five Chinese team such as gymnastics, while Anta provided the award equipment for the 10 International Olympic events to be launched by the Chinese delegation; PEAK will provide multi-directional professional equipment for the New Zealand delegation; Jordan will design the London Olympic award dress for the 3 teams of Kazakhstan, Turkmenistan and Mongolia.

Orders are small but significant.

The staff of Dayang group are proud of their opposition to the "domestic made" Olympic dress in China.

For this enterprise, the order for the American delegation to dress is not large, or even a small list, but the significance is obvious.

A company employee said: "our company and Ralph Lauren have been working together and working well together.

The processing of dress for the US delegation brings us a sense of identity in the international market.

"China's textile industry has always been a typical example of labor-intensive industries. It has won the world market share with low manpower cost as a winning weapon." innovation "and" technology "have never been the slogan of Chinese textile enterprises.

But this time, we Yantai people have proved that this is not the case. "Looking back at this order, Song Riyou, general manager of Nanshan textile dress, is very excited.

According to introducing, last year, Nanshan clothing company Bowen factory has passed the 3 inspection factory before finalizing the order.

In order to break the impression of "cheap and poor quality" made in China, Nanshan dress, a local enterprise, has already quickly integrated with the world's top brands. Since 2006, the company has carried out two large-scale industrial expansion and successfully completed the integration of the entire textile and garment industry chain.

In addition, they have successfully acquired 4 top quality ranches in Australia, bringing in the world's advanced technology of top cutting, dyeing, spinning, fabrics, garment processing, equipment and process management, and technical personnel.

Even so, there are still some twists and turns in the process of getting the order.

Wang Xun, director of Nanshan clothing and Bowen factory, which is responsible for the production of the order, introduced the importance paid to the salaries, overtime work and welfare benefits of employees in foreign countries, and made a series of strict examination of their company's quality management system, occupational health and safety management system and environmental management system.

Finally, it reached the two level (best domestic) level in June 23, 2011, and obtained the qualification to produce London Olympic Games order, and successfully signed the London Olympic Games order.

The 11 thousand set of "Nanshan" costume appeared in London Olympic Games. Besides the invisible advertising benefits, the most direct result is economic benefits.

It is reported that the 11 thousand sets of suits made for the London Olympic Games are relatively expensive because of their complicated technology, and the profits are also good.

It is understood that this batch of customized suits for the Olympic Organizing Committee allows the company to get a lot of added value. It can be said that the price is worth several dozens, and each set is about 4000 yuan.

"Made in China" needs reflection

According to the insiders, the collective appearance of Chinese clothing on the London Olympic stage also indicates that China's textile industry has gradually moved towards the international high-end competition under the promotion of high-end wave and international competition.

Made in China has made great contributions to the world.

According to us estimates, cheap Chinese manufacturing has reduced US consumers by 700 billion US dollars in recent years.

It is in such a large number of cheap consumption of Chinese products and Chinese resources at the same time, enterprises in these countries have also complained, made in China to a certain extent, the impact of their domestic manufacturing.

But as for the impact on the international market, China's manufacturing has also caused tremendous impact and destruction on the domestic ecological environment and natural resources.

This kind of cheap production at the expense of domestic environment and resources is by no means sustainable.

Faced with this situation, the next step for Chinese enterprises is to sell their products to the real price.

Over the past few years, China's mineral products have not received a resource tax, making China's energy prices very low, electricity and oil costs relatively cheap, resulting in all the prices of exports of goods produced in China are relatively low.

Under such circumstances, in order to ensure China's sustainable development, the Chinese government must raise its resource tax rate and avoid the excessive and cheap use of Chinese resources by foreign enterprises.

It is pointed out that the pformation of the government must be conducted by the Chinese government. The government must introduce laws and regulations as soon as possible, adjust the prices of domestic production factors, thereby affecting the prices of export products, forcing the upgrading of China's manufacturing industry and upgrading the industrial structure of China, and finally going out of the situation of high consumption, high pollution and cheap exports.