Dialogue Wang Peiyi: Fan Bingbing, Gao Yuanyuan, Designer Of China'S First Line Actress.

In Chinese fashion, Wang Peiyi is a loud name.

He is known as "the pioneer of advanced customization", and his own brand ALEX WANG has another international style in China's temperament. He is a pioneer designer of many fashion magazines in China, and is also a popular red carpet gown for many stars.

Few of China's first line actresses have passed through the works of ALEX WANG.

Gao Yuanyuan's amazing grey little.

Sun Li's black evening dress; Zhou Yun's white handmade hemp dress at the Venice Film Festival in 2007; the most popular male star award ceremony in men s uno2007; the Taiwan Golden Horse Awards, Li Bingbing's White Pearl embroidered dress dress; the Hongkong portrait, Yang Mi's feather dress gauze dress, Fan Bingbing's breast style dragline Satin long skirt, Chen Yao's deep V back dress skirt, Zhang Ziyi's Brown conjoined swallow tail trousers, the blue blue padded dress, long yarn dress skirt...

None of them came from Wang Peiyi.

Different "advanced" customization

Reporter: you are known as China's advanced custom pioneer. What do you think is the difference between Chinese advanced customization and luxury brand's advanced customization in terms of design concepts and techniques?

Wang Peiyi: there are many differences. What I do is customization instead of advanced customization. First, there are many requirements for advanced customization. Only when we meet the requirements and be recognized, can we call it advanced customization.

As for the domestic customization and foreign real high-end customization, I am afraid that only the designer's ideas and works are different from the design concept. It is hard to say that there is a fundamental difference. As for the technological gap is also decreasing, there are still many places for us to learn.

Interviewer: it's a shortcut for a designer to create a brand. Is that when you set up your own ALEX WANG studio?

Wang Peiyi: this question is very direct. It can not be said that there is no such factor. After all, the initial investment is relatively small, at least relative to ready-made clothes.

But not everyone can survive and continue to develop.

Because of the reason you mentioned, there are too many custom-made studios in China, so far more than the market demand, so there must be survival of the fittest, many of which are not eliminated.

Reporter: at present, China hopes to produce its own luxury brand. Some domestic brands are also making efforts in this area. How long do you think China will build luxury goods? What are the obstacles that need to be overcome?

Wang Peiyi: it's a long time. It's not that I'm pessimistic. It's really a long way to go.

Personally, the most important thing is to have a good design and brand history if you want to be born into a luxury jewelry brand that is accepted by the world. Although China is a country that has no shortage of history, many young designers now have good design works, but they are not integrated together.

And when the economy is not strong enough to influence the world, there is no right to speak.

Until that day, I believe China will have the luxury brand that will influence the world.

Star dress has mixed opinions.

Reporter: you are the designer of red carpet dress with many stars. What do you feel most satisfied with these star dresses? What are your personal feelings and gains in the process of customization?

Wang Peiyi: I don't have the most satisfying works. I always put my hopes on the next work. Only in this way can I constantly improve and improve myself.

Customization is the work of dealing with people. The most gratifying, and most gratifying and satisfying I am also comes from these guests.

When it comes to harvest, the biggest thing is to learn how to deal with different guests and how to satisfy every guest.

Actually dealing with stars is part of my job and nothing special.

For example, some time ago, I just helped Gong Li design her dress for the director award ceremony.

Actually, the design of the dress has been fixed for a long time, and it is not prepared for this event, but she needs it temporarily.

When the lace from France was not yet arrived, the other lace was temporarily replaced, so it did not achieve the best result I wanted, but time was pressing.

In fact, there are quite a lot of stories in this way. Most of the stars' clothes are not entirely their own opinions. Sometimes the brokers and even the owners of the company will take part in the opinion. For many reasons, the time is very late.

The cooperation with Song Jia was in the 2008 golden pheasant Hundred Flowers Award.

At that time, 10 Chinese designers were invited to design a red carpet dress for 10 stars. I got the list earlier, and decided to cooperate with Song Jia immediately, because my intuition told me that cooperation with her should produce good works.

But when we met, she said she wanted a white skirt, and I thought she was better dressed in black. It was more consistent with my inspiration, Fellini's theme of sweet life, so I persuaded her.

But she never saw my skirt before wearing the dress, so I was very upset, not worried that she did not like my design, but worried that the size was not suitable.

When I saw her, she was making up, so I asked her to give it a try first.

Finally, Song Jia invited me to join her in the red carpet of the golden rooster.

There are many cooperation with Gao Yuanyuan. Her appearance on almost all important occasions is in my design: Busan Film Festival, Hua Biao award, and "good rainy season" premiere.

Gao Yuanyuan met her a few years ago when she filmed "Nanjing! Nanjing!".

At that time, the group appeared at the Eleventh Shanghai International Film Festival. Her company asked me to design a red carpet dress for her.

For the first time, she asked for a black dress, and I was worried that the black dress would be drowned in the sea, so I designed several plans.

I insist that she is not suitable for exaggerated style, so these designs are only slightly changed in detail.

She is very opinionated, and the final product is a combined version of the two pictures. The result is very good.

Because with a good start, the cooperation afterwards is very natural.

At present, I have more or less collaborated with the first line stars in China. Many people wonder why so many stars are wearing my designs.

This process is not completed overnight, but a process of gradual progress.

At the beginning, the media took pictures of my clothes, and the reflection was good, so more and more media began to shoot with my clothes.

In addition to fashion blockbuster, sometimes used for shooting stars.

In this way, I gradually gained popularity in the industry, and more and more stars came to see me. More and more ordinary customers were looking for my custom clothes.

Although the cooperation with stars can show more about my design, what I want most is to design clothes for ordinary guests, not because of the small pressure, but that I prefer to see the joy of ordinary guests after wearing my designs, which makes me feel more fulfilled.

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Crossover is the interlude of costume design.

Reporter: in the international fashion industry, top fashion designers have been very common in cross-border design. You have also participated in many cross-border activities. What are the important or impressive ones?

Wang Peiyi: this cooperation with Lexus is very interesting, because I am a fashion designer. Most brands look for me or let me design clothing, though it may be from the design of the product, but it is still clothing.

This time, and Lexus's design is also a breakthrough. It's my first attempt to design the device, and I think it's quite interesting.

In addition, I have recently done a skin care brand. I have designed a series of new products for them, which will be presented in the form of exhibitions. One of them is clothing, and the black pearl is the main element of the product. Other works are also centered around the black pearl, with brooches, pictures, installations, and so on.

Reporter: what kind of design connotation or idea do you want to express for Lexus's installation works?

Wang Peiyi: actually, for this piece of work, the inspiration comes from the spindle grid of Lexus, which absorbs its basic shape and combines it with different lengths and lines. These lines extend outward to conform to the theme of the crosses, which can extend to the future and extend to the past.

Reporter: what plans and developments will you have for customization and cross border design in the future?

Wang Peiyi: all crossover is my design career episode, I do not exclude, good brand invitation, I will continue to do, but I am a fashion designer after all, my focus is on my clothing design, my own brand product is my future heavy point, so I do not have any special plan to expand other fields.

Interview notes

Crossover for fashion

Wang Peiyi's dress design is romantic and aesthetically beautiful, and reveals a kind of male reason and wisdom.

In recent years, China's fashion is popular, and Wang Peiyi's works are often filled with rich Chinese elements, but they are only a distant tribute rather than a wholesale copy.

In the international fashion world, there are many cases of cooperation between fashion designers and stars. As the famous British dramatist Bernard Shaw said, "clothing is bound to create stars. At the same time, stars also create fashion designers."

The most famous example is the perfect cooperation between Audrey Hepburn and Givenchy.

In those days, Hepburn and Givenchy saw each other at a glance, and then became the inspiration of Givenchy. Hepburn's little black dress and many costumes were the masterpieces of Givenchy in the movie Tiffany breakfast. Mousika was the first to see the story.

Perhaps Wang Peiyi is also familiar with the dreamlike effect of the star route.

Therefore, even in the hard time of starting a business, even in the face of the most discerning guests, in the customer-oriented custom industry, he also adheres to his bottom line: insisting on originality and refusing to imitate the money, so there are a number of Chinese costumes appearing on ceremony after another.

The close contact with celebrities made Wang Peiyi famous and let Wang Peiyi take a cross-border journey.

The relationship between excellent designers and brands is interdependent and supportive.

Today's Wang Peiyi is balancing between design and business. Besides his main business, he also shows up at all kinds of fashion parties.

But Wang Peiyi said in an interview with our reporter, "all crossover is my interlude of design career". In the future, "the focus of my attention is on the design of my costume".