A Woman In Wuhan Makes Clothes Business For Dreams.

Boulevard

How can small shops stand out? Wang Yuan, a 31 year old project, is a woman's clothing shop in the market. But she goes out of a different line based on manual and low price, and expands the shop from eight square meters to fifty or sixty square meters to more than 120 square meters, from one family to two, from two to third.

Give up hundreds of thousands of salary to make clothes.

Wang Yuan is 31 years old and has started contact since he was 18 years old.

。

"Making clothes has always been my dream," Wang Yuan told reporters. Her previous job was very good, with an annual salary of hundreds of thousands of people, and because of her persistent dream of clothing, she gave up her high paying job.

"At the time, my husband, my family and friends couldn't understand why I gave up such a good job and chose to start my own business.

My leader kept me for a long time, leaving my position for three months. Finally, I gave up my position and chose to start my own business.

Wang Yuan told reporters laughing, "I have been acting as an agent for a brand in the first three years of my career. Although I have done it well, I have no independent choice.

I think this is not in line with my original idea, nor can I make full use of my expertise, so I gave up acting as an agent.

Changing the characteristics of heavy manual clothing

Wang Yuan explained to reporters that she wanted to be a more distinctive clothing store. During her market research, she found that there were few heavy handmade clothing stores in Wuhan, such as carving, wearing beads and sequins, while in some countries such as Malaysia and Japan, such clothing was very popular.

She thought it was a business opportunity, so she immediately turned it into a feature.

Wang Yuan picked up a silk silk dress with beads and sequins, told reporters that the cost of the dress was one hundred or two hundred yuan.

"The clothes in my shop usually come from Hongkong and Shenzhen. Most of them are domestic first-class brands, and there are a few international brands. I have to go out at least once a month to pick up some new styles."

In addition, low price is also a magic weapon for Wang Yuan to open up the market. "Imported dress, the price is 300 yuan."

Let the customers "put the long line to catch the big fish".

"It must have been a lot of money when we first started this business."

Wang Yuan said that if you want to be strong and big, you can't think about making money at the beginning. Instead, you can give profits to customers and first get a lot of familiar customers.

Wang Yuan told reporters that when he started acting, he accumulated a number of old customers, and the traffic flow of Taipei passers-by has been relatively large, adding that the clothes in his shop are fashionable and cheap, so customers who come here once again will come again.

The boss is very important in the store. But now, Wang Yuan has to take account of the three shops, and she is equipped with computers and cameras in every shop. Through Wang Yuan's computer, the reporter found that there was a relatively small number of shoppers in the building of Xiyuan Commercial Street. In the face of the reporter's question, Wang Yuan told reporters that the shop was equivalent to her studio, and most of them came from VIP. "Whenever new models come, we will only receive regular customers."

Wang Yuan told reporters: "now the clothing business is not good to do, my store can be in a virtuous circle, constantly expanding the scale, I have been very satisfied.

I will open my new store on Hongkong road in September this year, and I plan to do a better brand at that time, and the best goods will enter that store.