The Current Situation Of Garment Industry: The Emergence Of A New Electricity Supplier, The Prospect Of Traditional Clothing Retailing Is Worrying.

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As the industry slowly matures, and consumers' shopping habits change, especially with the generation of young people growing up with the e-commerce industry becoming consumers with purchasing power, e-commerce has made rapid progress in China.

Although this stage is still facing many problems like this, but with the popularity of Chinese computers, the improvement of warehousing and logistics system, the development of the Internet banking business of major banks, the development of the third party payment, the attention of the state to the industry and so on, there is no doubt about the market of e-commerce.

E-commerce sales will also occupy an increasing proportion in total social consumption.

In the past few days, the electricity supplier's booming price war, for example, put aside the problem of price war, which is similar to the manufacturers' contradiction, the electricity supplier's game, and the question of price war and so on.

The popular phenomenon of price war can also be seen in the development of e-commerce and the popularity of online shopping.

Correspondingly, the offline retailing industry is facing more and more incompetence in online competition.

Appliances, 3C, boutique, beauty care, daily necessities and so on, as long as the online pactions can be realized will basically generate online and offline games.

Take the retail clothing accessories as an example, due to the rapid development of e-commerce, the gradual improvement of online shopping, the gradual change of consumption concept, and the relative price advantage on line, the disadvantages of traditional apparel accessories companies under the traditional line are obvious.

Can clothing retail entities still survive for a long time?

Take the clothing retail entity store in the shopping mall as an example.

Shopping centers have springing up all over the years, and the optimal combination of formats is the primary problem that needs to be solved after shopping center's clear theme positioning.

The existing shopping centers basically satisfy catering, shopping, entertainment, leisure and social one-stop services, supporting catering, retail, entertainment, leisure, service matching and other formats.

So the clothing retailing industry can still survive in the shopping center for a long time under the great impact of the electricity supplier? Recently, through the investigation of several famous shopping centers, we found that the shopping center has a great impact on the shopping center.

The prospect is worrying.

In the daily operation and management of shopping centers, we can find that the consumption of food and entertainment forms is quite vigorous, with large passenger flow and high sales volume.

Although these formats bring many people to the shopping mall, the clothing industry in these shopping centers is no exception.

In today's shopping centers, people can gather people and drive sales, some of which are international fast fashion brands, similar to:

HM, GAP, MUJI, UNIQLO, ESPRIT and so on.

These brands are characterized by fast fashion and relatively inexpensive prices, especially during the clearance period.

At present, the focus of these brands is still online, but there is a phenomenon of online and offline cooperation. But online is more playing the role of image shop.

There are also similar enterprises in China, such as fan, which is doing very well online.

But fast fashion is only an alternative to the clothing industry. The other retail brands of boutique apparel and clothing are relatively bleak.

First, the economic environment is depressed, which is caused by various factors. The consumption enthusiasm of the whole society is not high, and domestic demand is not open.

Two, there is no shortage of corresponding vertical e-commerce websites. The discount rate is very large, and the difference between online and offline is too great.

Price factors are still very sensitive to consumers at this stage.

The embarrassing situation of high quality apparel retailing under the high price can be imagined.

At present, the main form of clothing and apparel retailing is in the shopping mall. But with the rapid development of e-commerce, how much more profit is there in the retail industry?

Most brands can not survive, how to survive well? Whether the shopping center can be short of clothing and other related retail formats, I am not sure, but Shanghai's catering center with the corresponding service facilities shopping center has appeared, and operates very well.

After the apparel retailing industry persisted in playing the role of the official flagship store in the shopping center or department store, the online flagship store is playing the role of the official flagship store.