Famous Nike Online And Offline Said They Had Not Received Notice Of Price Adjustment.

Recently, foreign media reported that Nike, the world famous sports brand, will raise its product price by 5% to 10% this autumn, of which a new model will be launched.

The price is expected to be as high as 2003 yuan, and the price of sports shoes is called "the most expensive" in history.

While visiting the sporting goods store in Changchun, reporters found that in many sports brands, the price of Nike sporting goods can be described as "high above".

Both online and offline indicated no notice of price adjustment.

Yesterday, reporters repeatedly called the Nike China sporting goods company's telephone to find the person in charge of the public relations department, but when the deadline for press release, the company's switchboard was never answered.

The reporter contacted a responsible official of Nike's official flagship store in a famous shopping mall. "I haven't seen the news of the price increase yet, and the company has not received any notice of the price increase.

According to him, the price of Nike products is usually unified according to the price corresponding to the commodity number given by Nike. The price is mainly decided by the scientific and technological content of the products. Now, Nike's basketball shoes are basically over 1000 yuan, and the price of running sports shoes is about 1000 yuan.

When the reporter visited the local store, he got the reply: at present, the new products are not listed in the autumn, the price can not be determined, and no price adjustment notice has been received.

When we saw the news that Nike had to raise the price, Mr. Wang was very surprised. "Every time my children buy Nike sports shoes, my family's budget will be tight."

According to Mr. Wang, the son of senior high school is fond of playing basketball, so every time he buys basketball shoes, they are all Nike. "Nike's basketball shoes are becoming more and more expensive. Now it takes at least 1000 yuan to buy a pair of good shoes. If it really rises to 2000 yuan, I will consider buying other brands."

Mr. Wang also told reporters that even Nike discount sports shoes are much more expensive than domestic sports shoes.

Yesterday, when the reporter visited the Nike counters of several shopping malls on Chongqing Road, he saw that basketball shoes with men's basketball shoes for example, two or three yuan for basketball shoes more than 1500 yuan, and the most expensive one was a price tag of 1999 yuan.

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"This is a new playoff product. Although it has been on the market for some time, the price is not low, but now it has been sold out, and the cheaper one is 1429 yuan."

A shop assistant at a Nike store in Chongqing road told reporters that most of the price tags for men's basketball shoes were over 1000 yuan.

Sales showed a downward trend.

Why are domestic sporting goods giants in a state of declining profits and fierce competition? Instead, Nike has been pushing against the trend. Insiders pointed out that the price adjustment of Nike was due to the pressure brought by rising raw materials, manpower and pportation costs. Reporters also inquired from Nike's latest earnings report that the latest quarterly report showed that the total sales revenue of Nike's Greater China, including footwear, clothing and accessories, was 667 million US dollars, down 3.89% compared to the third quarter.

Not only is the decline in profits, but also the high inventory pressure is an important issue facing Nike at present, data show that as at the end of 5 in 2012, Nike's inventory amounted to US $3 billion 350 million, compared with 2 billion 715 million US dollars in the same period last year, the growth rate was 23.39%.