Jinjiang Shoe Expo Exhibition Highlights The Effect

Ten years to wear a sword.

China (Jinjiang) International Footwear Expo has become the most influential footwear exhibition in China. It has been rated as one of the ten most attractive exhibitions in China.

Even more gratifying is that, with the promotion of the shoe Expo, the exhibition economy has become a new economic growth point in Jinjiang's national economy.

The exhibition shows that the number of shoes in the first 9 sessions has reached more than 570 thousand passengers, and the number of exhibitors has reached 11460 at home and abroad. The turnover has amounted to 30 billion 100 million yuan, with a total of 202 contracted projects and 1 billion 537 million yuan in foreign capital utilization.

Among them, the ninth contract paction volume is 4 times the first one.

Undoubtedly, the shoe Fair has become the most influential footwear exhibition in China. It has been rated as one of the ten most attractive exhibitions in China.

Looking back on the ten years of the shoe fair, it is a development course from the low end to the high end of the footwear industry in Jinjiang. The evolution process of Jinjiang footwear industry from imitation to innovation; the upgrading process of Jinjiang shoe industry from extensive operation to fine operation; a fighting process of Jinjiang shoe industry from sticker processing to independent licensing; a pformation process from a small shoe factory to a listed company in Jinjiang shoes industry.

In the past ten years, time flies, but for Jinjiang shoe fair and shoe industry, it is an insurmountable golden period of growth.

If we study the development history of the shoe fair in the past ten years, it is easy to find that it is precisely because of the existence of a deep and powerful shoe making industry in Jinjiang that the shoe Fair will be held one after another. It is the successful holding of the shoe fair that will further promote the rapid growth of the footwear industry in Jinjiang, thus promoting the process of branding and market internationalization of Jinjiang shoe enterprises.

The shoe Fair will stimulate the exhibition economy Shoe Expo to bring the brand exhibition effect into full play. At the same time, a new type of industry, the exhibition industry, has also quietly emerged in Jinjiang, and has gradually become a new economic growth point in Jinjiang's national economy.

The introduction of the first shoe fair in 1999 was a sign of the start of Jinjiang's Convention and exhibition industry. It then went through a process of trial start, rapid progress and maturity.

In April 19, 2003, with the approval of the State Council, the Fifth China (Jinjiang) International Footwear Expo was upgraded from a regional exhibition to a state-level international footwear industry exhibition. Jinjiang's Convention and exhibition industry also ushered in a small upsurge of development.

Ten years of development, up to now, more than 10 exhibition projects such as shoe fair, umbrella Expo, Tao Bohui, auto show, printing exhibition, rubber and plastic exhibition, textile machinery exhibition and industrial equipment exhibition have been successfully held in Jinjiang all year round, which have achieved good economic and social benefits. They have been highly praised by businessmen from all over the world, and have provided an ideal platform for Jinjiang enterprises to display their brands, create images, open up markets and create business opportunities.

The exhibition economy shows the pulling effect of "promoting the exhibition by industry and promoting the industry with exhibition". The people of Jinjiang Council of trade promotion said that various Jinjiang exhibitions and local industries complement each other and promote each other.

During the shoe fair, local shoe merchants gathered in Jinjiang, bringing the latest industry development information and cutting-edge technology in the shoe industry at home and abroad, effectively accelerating the material flow, commodity flow and information flow in the shoe industry.

At the same time, exhibitors, through exchanging and exchanging information with traders, deeply understand and excavate the current trend of domestic and foreign footwear market and sales hotspots, and make full preparations for the development, production and sale of products suitable for market demand in the future and in the future. The participation of universities and research institutes and the convening of high-end forums also bring a series of new technologies, new achievements and new information for the industry, which has a profound impact on the pformation and upgrading of Jinjiang footwear industry and sustainable development.

The most common reference to convention and exhibition economy is the economic pull effect of 1:9, that is, to hold a conference and exhibition, the income related to accommodation, catering, pportation, communication, tourism and so on is 9 times or more than that of the exhibition venue.

In addition, the exhibition industry is the booster of enhancing the image of the city, and is the most distinctive and meaningful city advertisement.

Indeed, the exhibition industry has brought business opportunities to hotels, restaurants, pportation, commerce, advertising, decoration and other industries in Jinjiang, and promoted the prosperity of the third industry of the city, and demonstrated the city style and image of "brand capital".

According to incomplete calculations, the ninth shoe fair in 2007 brought nearly 100 million yuan of income to the related industries in Jinjiang and surrounding areas. Insiders said that in April, it became the "golden month" of the third industry in Jinjiang.