Shoe Brands Play Charitable Cards, Consumers Are Willing To Pay.

Products of love are highly sought after.

According to data from a survey company, 86% of consumers are willing to feel good about those who contribute to the change of the world and decide whether to buy products. 73% of consumers are willing to turn to companies that participate in a public welfare activity when they buy products.

Reporters learned from the major brand stores in Shanghai that the products of love are indeed more concerned.

In August, the DKNY & FEED accessories series was launched in China.

It is understood that the series is specially designed and produced by DKNY in response to FEED's provision of food aid to the people around the world.

Beijing store salesperson told reporters that sales were good, and almost every day people came to ask.

It happens that there is a similar case,

Recently, I joined hands with GF, Paris L'OREAL, my beautiful diary and other suppliers to launch a campaign called "100 mile love relay".

A total of more than 300 thousand yuan was set up to support the nursery program in Hongkong to provide warmth for children in poor areas.

Miss Wang, who is shopping at the store, told reporters that she usually loves to look at the beauty products that are cost-effective.

Charity is not about playing tickets.

Some consumers questioned that fashion brand charitable is a marketing tool.

In this regard, Selina, who specializes in luxury management in France, believes that every brand can do charity marketing, but it is difficult to stick to it in the long run.

Reporters learned that, including Gucci, MontBlanc, OMEGA, Bvlgari, Martell, including several well-known brands of charity, usually the time span is relatively long.

Recently, the award-winning artists of the "extraordinary art figure" in the art world have been invited to the exhibition.

Art gallery.

It is understood that the four award-winning artists in their respective fields of art are outstanding, including artists Liu Jing, sculptor Xiang Jing, oil painter Ye Yongqing and photographer Philip Loka Dixie.

"The close ties between brands and artists actually started more than three centuries ago, and it has been 9 years since the first art exhibition in China in 2004. This is a charitable way for brands to value and praise artists with independent thinking and talent," Herry, senior foreign wine editor.

According to press reports, Martell founded the Arts Fund in 2007, and has long supported Chinese art education and young artists.

The concept of healthy life changes the added value.

During the interview, the top executives of the brand said that the ultimate goal of joining charities is to make their consumers concerned about charity and participation in charity.

In other words, consumers purchase an additional concept of healthy life.

Unlike many brands, Lufu jewelry from Hongkong is keen to spread beauty as a charitable cause.

Following the campaign of "miss Hongkong" and "miss Toronto of China", the brand has become the exclusive sponsor of the gold medal later this year.

In the golden diamond post trial wear conference, it spent the first time in several months to build the crown, more than 40 carats, more than 600 diamonds and red sapphires, worth more than 3 million yuan.

Jin Yuxi told reporters: "in the beauty contest, the rear crown has been given a responsibility to show the responsibility of Chinese beauty to the world", so this cooperation has also earned a beautiful added value for the brand.

Similarly, in order to promote healthy life, easyoga is selling yoga.

Besides, the first yoga Ambassador contest was launched.

At the finals, the positive LOHAS Yoga finally came into being.

In order to let the players feel the purification process more clearly, the competition also arranged many public welfare activities, including children's rehabilitation center and children with autism.