How To Improve The Profit Of Children'S Shoes Industry In China?

The construction of monopoly outlets is lagging behind, and the bulk outlets under the original wholesale mode, the confusion of sales brands, and the generally low profit of single stores are the objective facts that are indisputable.

Enterprises hope to use the rich product mix to raise profit points, thereby supporting the monopoly system, but they are still groping for it.

"Local children's shoes enterprises change their channels from the earliest wholesale bulk goods to the special districts and specialized shelves of the shoe city, to the special counters and special offices of the shopping malls, to the shop stores and the boutiques on the street, and to the children's life hall with experiential concept, and the terminal retail formats supporting the sale of children's shoes are constantly changing."

According to the insiders, what brands can do is to follow the trend of channel upgrading, plan and provide the footwear structure with the greatest advantage of channel sales, and achieve targeted policy support and control in view of the operation characteristics of different retail formats, especially the experiential children's living hall, which needs more resources and support.

Since 2007, ABC, a leader in children's shoes industry, has gradually carried out channel reform, introduced monopoly mode, entered famous stores, and passed children's shoes single store and children's wear.

The comprehensive operation of shoes and clothing stores has enriched the terminal format.

In recent years, while speeding up the expansion of the terminal, it also pays attention to the improvement of the profitability of the single store. From the image standardization of the terminal to the display of products and the training of guide buyers, standardized and standardized management has been carried out, and an efficient and high-quality terminal network has been constructed.

"The channel of children's shoes is relatively rich. Street stores, store shops, shopping malls, large business super counters, no matter which channel is the main channel, as long as the sales volume and scale benefits are considerable, in the process of promoting the upgrading of the monopoly system, we must plan the terminal mode according to the brand positioning and development stage, set the main channel, and gradually compile the extra pipeline, and we can not just look at the immediate interests, but will not accept the rectification."

ABC Brand Manager Huang Weicheng said.

"The channel should match the brand positioning, and the interests of the head office, agents or branches and distributors should be well coordinated. The three parties should work together to establish and popularize the channel mode on the basis of strict planning and firm implementation.

If the lack of strict planning and firm implementation, children's shoes brand can not feel the pformation of the market at all.

Huang Weicheng suggested.

Apart from practicing inner strength and upgrading channels, children's shoes brands can also be combined to develop together.

Xie Jiasheng, Secretary General of the Provincial Association of shoemaking industry associations, said, "not all Quanzhou enterprises have the ability to be like PhD frogs. After all, a single enterprise needs a lot of resources and investment to build a large experience children's living house."

Local children's shoes enterprises can unite together and learn from foreign experience, and integrate resources with many brands to form a large-scale experiential children's city, and integrate multiple brands and multiple experiences under the same big terminal.

In children's cities, consumers can not only buy children's shoes, children's clothing, accessories, etc., but also carry out health experiences and games.

Then use this large terminal to expand to the whole country.

This can not only avoid the resource consumption caused by the vicious competition among brands, but also strengthen the strength and speed up the popularity of the whole country.