International Beach And Swimsuit Culture Fair Held Successfully

Recently, the second China (Huludao Xingcheng) International Beach. Swimwear Culture Expo On the beautiful shore of Bohai. The Expo is guided by the China Federation of textile industry. The Chinese Apparel Association, the Huludao Municipal People's government, the Liaoning provincial economic and Information Committee are hosting the Liaoning Apparel Association, the Liaoning garment designers association, the Huludao swimsuit Industry Association, the Xingcheng people's government office and the Xingcheng swimsuit Industry Association.

As the upgraded version of the first swimwear Culture Festival in 2011, the second China (Huludao Xingcheng) International Beach and swimsuit Culture Expo will take the cultural and creative industries and urban image marketing as the main direction of the exhibition extension, and implant the idea of "cultural creativity" and "technological innovation" to integrate the brand, design, research and development and marketing of the high-end part of the swimwear industry value chain, so as to achieve the connotative growth of the Expo. Taking the theme of "swimming suit - cultural and creative industries - city image" as the logical main line, the Expo adopts the operation mode of "unified action, decentralization, resource replacement, and government support", and further expands the development of swimsuits and related industries, leveraging the exhibition economy, building the city brand and spreading the new image of the "Huludao North Sea legend".

The direction of a city's transformation is determined by the direction of a city's change and development. In the interview, Dou Benwei, mayor of Huludao, made such an interpretation. "The era we are in now is undoubtedly a changing era. As a heavy industrial city, Huludao's traditional economic growth mode is difficult to continue, and it will face tremendous changes. How to face the practical problems such as the poor industrial structure, the high proportion of industries, the large investment in industry, the serious overcapacity, the deepening of resource and environmental constraints, the increasingly widening technology gap, and so on, to achieve breakthroughs, breakthroughs, abrupt changes and renew the new North China Sea legend? There is only one answer: change from industrial economy era to creative economy era, from industrial city to creative city.

Compared with the first session, the second China (Huludao Xingcheng) International Beach and swimsuit Culture Expo is not the first. Swimwear Festival The simple repetition, adhering to the spirit of Huludao's "passion, dream and persistence", is endowed with more content, broader vision, deeper conception and richer contents.

In addition to the regular press conference, opening ceremony, closing ceremony and designer competition and the Huludao coastal economic belt investment and trade fair, the swimsuit industry sector has also added 2012 highlights of the China International swimsuit exhibition, including the 2012 China International swimwear Trend Conference and the China swimsuit brand competition, and the 2012/2013 China hot spring swimsuit Trend Conference. At the same time, there are also 2012 first "Huludao's Xingcheng Cup" swimsuit fashion buyer contest.

The city image plate has launched a number of innovative activities, including the official micro-blog, the collection of city cartoon image design works, the production of sand painting microfilm, and the search for legendary images at sea. During the Expo, the legendary cultural creative week was held with colorful contents, including children's environmental protection creative exhibition, synchronized swimming performance, graffiti corridor exhibition, miniature sand sculpture art exhibition, creative product block, mellow Qingtian stone cultural exhibition, Situ An sculpture exhibition, seaside body painting, aerial model show and so on. At the same time, the legendary northern creative summit held at the same time invites renowned experts, scholars, successful entrepreneurs and investors from all over the world to gather in Huludao to discuss the development of creative industries and economic transformation.

The mass activity plate is refreshing. The legendary bikini tour of the sea is attended by professional models and mass volunteers to declare the Guinness world record. The North Sea legend Huludao Summer Music Festival invites famous artists to come on stage and perform with the people of Bincheng. In addition, there are series activities of Chinese Taijiquan performance and the fifth Cultural Arts Festival.

Compared with the first session, this exposition has broader vision. This time, the Huludao people's attention to swimsuit industry extends from the industrial chain to the value chain. The brand, design, research and development and marketing of the high-end part of the industrial value chain are included in the main line of sight. This time, Huludao people are concerned not only with the development of the swimsuit industry in Xingcheng, but also the arrangement of the main activities and many series activities of the 2012 China International swimsuit show, which shows that the development and future of China and the international swimsuit industry have been included in their vision. This time, Huludao people are concerned not only with the swimsuit industry, but also from the development of polyurethane industry, petrochemical industry and other industrial clusters. The investment and Trade Fair held during the Expo has been extended to 13 theme concept parks in the coastal economic belt of Huludao, and the goal of achieving a strong coastal economy will be brought here.

The second China (Huludao Xingcheng) International Beach and swimsuit Culture Fair has jumped out of the shackles of narrow industry and Convention and exhibition, playing the main role in cultural and creative industries and city image marketing. In the central cities of northern China, the first voice of the "creative city" was launched, packaging gradually, and setting up a new image of "creative city" in Huludao. By holding a series of activities such as the legendary creative summit at sea, the idea of "creative economy", "creative industry", "creative city" and "eco city" remain in Huludao. In the interview, Ben Wei told reporters, "creating creative cities helps to close the industrial chain, so that the smile of Huludao's industrial smile curve is more brilliant. Most of the industrial chains of Huludao industrial enterprises represented by swimsuits are in the middle of the lowest profit, and are far from the fully closed industrial chain. Creativity can make up for the absence of high-end industrial value chains in Huludao and achieve full closure of industrial chains. The transformation of thought has led to the upgrading and transformation of the industry. Swimsuit industry The rise of cluster makes Huludao city full of confidence and self-confidence.