Haimen Stone Bridge: Strive To Build A Home Textile Development Platform

In recent years, with the strong support and concern of governments at all levels and related departments in Jiangsu, Nantong and Haimen, Haimen Industrial Park has seized opportunities to promote pformation and upgrade rapidly, especially in accelerating the tradition.

As a positive step in the upgrading process, we strive to create high-quality environment and build a broad platform for the takeoff of the home textile industry.

In particular, the key project of the provincial service industry, which was declared and approved in 2009 and put into operation in 2011, is the three phase of the project, which has laid a solid foundation for the continuous and healthy development of the domestic textile industry and the regional economy of the park.

Obvious location advantage

Jiangsu Haimen Industrial Park is located in the western part of Haimen City, Jiangsu Province, and looks across the river from Shanghai.

Haimen River, sea, Shanghai, East and the Yellow Sea, south of the Yangtze River, known as the "Jianghai portal" reputation, location advantage, located in the 1 hour economic circle of Shanghai, is located in the Yangtze River Delta along the Yangtze River development axis and the intersection of the Yangtze River Delta Development Zone.

In 2011, Haimen achieved 59 billion yuan in GDP and 10 billion 360 million yuan in total revenue. It ranked thirtieth among the top 100 counties and cities in the county's basic economic competitiveness and nineteenth in Forbes's best county-level cities in China.

The park is a provincial development zone approved by the Jiangsu Provincial People's Government in 2006 8 and approved by the national development and Reform Commission. It is a special industrial park dominated by the home textile industry.

The park is developing rapidly.

Park

Outstanding features.

With the most potential and competitive competitiveness of the domestic textile industry, the home textile industry of the bridge is the most professional selling market in China, which is located in the west side of the park. After 6 reconstruction and expansion, the market form has developed from the initial outdoor booth, bedplate and bamboo shed business to indoor stalls, first and two boutique facade, and has developed into the multi-function, sixth generation professional market with intelligence and informatization in China's first and world leading.

At present, the total planning of China's Jieshi Qiao international home textile city occupies 3 square kilometers, and the market share of bedding products is more than 40%, ranking the first in the national professional market.

The participation of home textile products in overlapping stone bridges in industry and regional competition is inseparable from quality construction.

At present, the enterprises in the clustered area have 7 well-known trademarks in China, 22 enterprises have obtained the certificate of metrological qualification, 77 enterprises have passed the quality system certification, 10 famous trademarks in Jiangsu, 16 famous trademarks in Nantong, 38 famous trademarks in Xu Kegao, 1547 patent applications, and 1630 registered trademarks, which provide reliable guarantee for enterprises to improve their product quality.

Honor over the years.

The home textile industry of the stone bridge is famous and well honed.

The professional market (China Jieshi Bridge International Textile City) is listed as "the most Chinese" by the Institute of market economy of the State Council Development Research Center.

Market public services provide support for development

There are many platforms for the home textile industry of the overlapping bridges. At the same time, it is accelerating the establishment of state-level 4A platforms, such as shopping and tourist attractions, and national famous brand building demonstration zones. It has more than 40 professional R & D teams with Ling Jie design and Zhuo Tai research and development as the leading group, with more than 200 designers and more than 3000 new products in the year.

At present, the establishment rate of R & D centers with more than 10 million yuan of sales is 100%. Every year, a large number of new flower patterns are provided for home textile enterprises, which has led to the new type of flower trade.

The construction and operation of home textile creative research and development base has played a positive role in leading the whole home textile enterprise to optimize the product structure.

The park owns the National Laboratory of home textile sub center of Jiangsu textile product quality supervision and Testing Center (Nantong Textile Inspection Institute of the Quality Supervision Bureau, the textile inspection center of peri stone bridge), and is now accelerating the construction of the national quality inspection center for home textiles.

The center has more than 3000 square meters of testing room, more than 300 sets of testing instruments and equipment, 26 various kinds of inspectors at all levels, and nearly 15000 batches of home textile inspection services are provided for the enterprises every year.

The professional training platform for home textile professionals in the bridge is trained by various carriers and activities.

Through R & D center, R & D designers are trained; authoritative business management experts are invited to concentrate on counselling for entrepreneurs and large scale brand management owners from the perspective of development concept and management innovation. The management level and decision-making ability of entrepreneurs and owners are improved. With the main positions of Party schools and social activities centers in the park, technical guidance, expert consultation and special lectures are used to train middle-level management cadres and professional technical talents in the enterprises, thus providing a solid talent guarantee for upgrading and enhancing the market competitiveness of the home textile industry.

The home textile information platform is mainly built in China's home textile index publishing center and home textile e-commerce center. The home textile index center has successfully produced price index, boom index and purchasing index for nearly 100 times since its inception in March 11, 2011, which has played a good leading and guiding role in the entire home textile industry and market development.

The modern logistics platform built by Jiangsu overlapping Bridge Logistics Co., Ltd. covers an area of 70 mu, with a total investment of 68 million yuan. It has 54 logistics enterprises and more than 118 pmission lines. The logistics network covers more than 300 large and medium-sized cities throughout the country. It is a multi-functional modern logistics center with pportation, storage, loading and unloading, loading and unloading, loading and unloading, distribution, packing and finishing, and entertainment.

In 2011, the logistics center issued 2 million pieces of goods, equivalent to about 22000000000 yuan of freight value, and successfully selected the first batch of the ten largest pportation logistics demonstration centers in the province. It was selected as the national 4A logistics enterprise by the National Federation of logistics and purchasing.

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Future development is worth looking forward to

The park will vigorously serve home textile enterprises in the future.

Aiming at the "labor shortage" swept by the end of the year, the enterprise development bureau of the park took precautions against the rainy season. Before the Spring Festival of 2011, it made a thorough investigation on the employment demand of the enterprises in the bridge. The system grasped the specific information about the type, quantity, specific requirements, salary and welfare benefits of various enterprises, and then organized a series of colorful recruitment activities in the important provinces and regions where the labor force was exported. It accumulated more than 300 successful workers for the enterprises, nearly 1000 workers' information, and effectively reserved some middle-level managers, professional technicians and first-rate ordinary workers for the recruitment of textile enterprises in the cluster area, which greatly alleviated the shortage of labor in some enterprises.

At the same time, since the spring of 2011, the enterprise service center of the park has continued to play an important role in the enterprise training. As of the end of the first quarter, 150 designers have been trained in 2 batches, and practical skills training has been carried out for more than 1800 employees in 12 enterprises.

Great efforts should be made to build the home textile market.

First, speed up the three phase of the project.

In the first quarter, on the basis of the three phase project "winter construction", the pition to the accelerated construction stage of the whole project was well carried out, and the initiative for the pedestrian street and other places was achieved.

Two is to quickly start the old market pformation project.

In the first quarter, the 14 major tendering and bidding works for the regional pformation of the old market were completed, including market area landscape, facade regulation, advertising rectification and so on.

On this basis, the Yaohao work of the three phase of the new core market has also been successfully launched and successfully concluded from March 28th to April 3rd. During the period, 2876 merchants participated in the "open, fair and impartial" Yaohao in a stable and orderly manner.

For the future development of the home textile, the park will continue to rely on its own home textiles.

In order to achieve the above goals, we should continue to promote economic pformation with quality promotion strategy, promote industrial pformation and upgrading with technical standards, and promote the upgrading of enterprise products by quality brand.

We should optimize the development plan and push forward the construction of the four parks.

According to the development goal of the 12th Five-Year "home textile industry cluster development plan of the Haimen Industrial Park", the home textile industry development plan of Jiangsu Haimen Industrial Park was revised to provide space for the development of the home textile development in the Haimen Industrial Park, with a focus on planning the home textile innovation garden, famous household textile garden, international logistics park and e-commerce park. The goal is to gather high-end home textiles and international first-line brand home textiles into the park, build the world's home textile brand gathering area, the international home textile research and development center, and the global home textile product exhibition platform.

Increase support and encourage enterprises to create brand.

On the basis of the planning and construction of the four major parks, we continue to focus on the brand cultivation and quality promotion, and further promote the brand strategy of Jiangsu and Nantong in 12th Five-Year, accelerate the implementation of the three major measures, namely, brand name, standardization and quality win, so as to enhance the overall quality of the home textiles in the park. We have introduced a series of more preferential measures in the fields of land, taxation, science and technology, technological pformation, talents, financial credit and asset restructuring, encouraging enterprises to fully implement the chief quality officer system and quality excellence management mode, and stimulate the scale and grade of enterprises.

Speed up market upgrading and build a better platform.

We should actively explore new modes and new ways of product marketing for home textile enterprises, accelerate the pformation and upgrading based on the physical market advantage of home textile enterprises, open up new market forms such as retail market, chain market and network market, encourage enterprises to display brand home textiles to the domestic and foreign markets by means of the entity market and network platform, and support the powerful home textile enterprises to expand the market new space and seize the new market share through the company's direct operation, brand chain, franchising and pnational operation, so as to enable the enterprise's own brand to integrate with the regional brand of the bridge, and mutually beneficial and common development.

Accelerate industrial pformation and improve overall quality.

In the process of establishing the national famous brand demonstration zone, the park will promote the upgrading of the entire home textile industry, and urge the enterprises to strive for the Chinese well-known trademarks, Chinese famous brands, provincial famous brands and provincial quality awards, support enterprises to increase R & D investment, rely on science and technology to achieve standardization of production, strive to create standardized good behavior enterprises, encourage more home textile enterprises to strictly control the quality, and implement quality performance management through quality system certification, standardization system certification and metrological qualification certification, so as to realize the continuous and effective upgrading of the overall quality of the home textile industry in the park, and make the park a manufacturing base, R & D base, trading center and Exhibition Center for China's home textile industry.