Ningbo Apparel Dominates And Enters International Fashion.

More than 100 years ago, the artillery fire of the Opium War was like a pair of invisible arms. It not only tore down the forbidden door of China, but also pulled out many untypical civilizations that should be buried under the loess or the parent.

In a wave of cultural integration between China and the west, a group of tailors from Ningbo appeared on this ancient land with a ruler and scissors.

They conform to the historical trend, break through the traditional mode, and commit themselves to

To develop and train professional talents, we should change the robe system of the imperial tape to a western style garment in a subtle way.

"Red gang tailor" has also become their unique title.

History is like a flood that roars past, and suck up many of the once arrogant proudly things into the whirlpool of time, and throw them away at the bottom of the quiet lake of years.

Only the "red gang culture" is like a brighter and brighter and more vibrant color. It has left a vibrant color along the way. It has brought new treasures to the clothing industry at that time, and has also laid a significant seed for Ningbo's clothing culture over 100 years later.

Ten years ago, men's clothing held up the costume festival.

In the 100 years of the legend of the red gang tailor, China's first suit, the first set of Chinese tunic suit, the first Western-style clothes shop and the first suit were born in Ningbo.

In 1996, the Ningbo garment industry, which was dominated by men's clothing, began to take shape. There were more than 800 clothing enterprises in Ningbo, and some famous brand clothing enterprises such as YOUNGOR, Shanshan, Luo Meng, Yi Xiu and so on, and tens of millions of enterprises in the annual sales volume reached 10.

In order to further strengthen exchanges and cooperation with the domestic and international garment industry, promote the progress and improvement of China's garment industry, and gradually establish the status of Chinese clothing in the international arena, and strive for more clothing to enter the international brand, the Ningbo municipal government decided to organize the clothing festival.

In October 1997, the first Ningbo costumes festival was formally held as one of the activities of the clothing fair, fashion show, costume discussion, economic and trade negotiation and so on.

In four days, there were 241 exhibitors, including 108 overseas, attracting more than 5000 buyers, more than 3000 people, and 3 billion 230 million RMB in trade.

During the period, 5 foreign investment projects with a total investment of 155 million US dollars were launched and put into operation, and 11 foreign investment projects were signed at the signing ceremony, with a total investment of US $575 million. Ningbo

The foreign trade negotiations concluded 20 million dollars.

In the next 9 years, the Ningbo International Fashion Festival was held on October every year.

In the past ten years, the core of the Ningbo International Fashion Festival, Ningbo International Garment Fair, has been expanding its scale with the growing advantage of industrial clusters.

In 2003, the Ningbo Clothing Fair was named one of the 37 class a exhibitions in the country by the Ministry of Commerce and the China Council for the promotion of trade, and entered the 15 outstanding exhibitions in the country.

Eight years later, facing the inflection point of history

In 2005, with the ever increasing barriers to international textile trade, the acceleration of the integration of the global garment industry and the advent of the post quota era, the national garment industry exhibition is facing a new reshuffle. Guangdong, Jiangsu and other Wenzhou cities have been holding up several successive dress festivals.

At this historical turning point, Ningbo decided to rename the "Ningbo International Garment Fair" which has been used for 8 years for "China International Fashion Fair".

"Ningbo clothing festival must rely on industry, service industry and upgrading industries. Internationalization, marketization and specialization are the only way for Fashion Festival."

Yu Danhua, spokesman of the Ningbo municipal government and director of the great event office, said that based on the strategic positioning of Ningbo International Fashion Festival, Ningbo changed the "fair" to "Service Fair".

The new formulation, on the one hand, makes the exhibition more accurate. That is, the national exhibition held in Ningbo, and more importantly, highlights the "paction nature" of the exhibition, which is a platform for the two-way trading in the domestic and foreign markets, which is exactly a direction for the exhibition with Chinese characteristics to be ultimately integrated with the international market.

At this time, after nine years of training, the Ningbo garment industry has formed a large number of famous brands such as YOUNGOR, Shanshan, Luo Meng, Lopez, PE Luo Cheng, Taiping bird, Tonlion, Ai Mei and eagle.

In 2005, among the 500 most valuable brands in China, Ningbo garment enterprises accounted for six seats.

At present, there are more than 3000 registered trademarks in Ningbo clothing, and more than 50 clothing brands are registered overseas, with four well-known trademarks in China, 16 famous brands in China, such as YOUNGOR, Shanshan, Luo Meng, Tonlion and so on.

According to statistics, there are more than 3000 garment enterprises in Ningbo. Among them, there are hundreds of enterprises with annual sales income of tens of millions of yuan. The products include men's wear, women's wear, children's wear, fashion and so on. They produce 1 billion 400 million pieces of clothing annually, accounting for about 12% of the country's total.

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Clothing dominating and advancing

"Now,

In the garment enterprises on the scale, they can hardly find their clothes.

The industries involved in cross industry investment of these enterprises are also multifarious.

Zhang Xiaofeng, Secretary General of Ningbo Garment Association, said.

In the early 90s of last century, YOUNGOR, which had the largest clothing production base in Asia, began to get involved in other industries when everything became stable.

The first is to invest in the "materialized" industry, of which the more successful one is the real estate industry. Now it has become another leading industry of the group, and its profit is directly to the main business.

As a leader in China's clothing industry and a third place selling Chinese clothing industry, "Shan Shan" has been paying attention to diversification and long-term development.

In December 1999, Shanshan trademark was selected as China's well-known trademark.

At present, Shan Shan has initially formed a modern and internationalized industrial group structure with clothing as its main business and high-tech and capital pportation as the three major sections of the two wings.

Similarly, Giant Eagle Group has set up giant eagle technology to produce electronic products. Not long ago, it bought ST hope spring flower and realized "backdoor listing".

Through a few years of inspection, Pei Luo Cheng and lion Dun also want to set foot in electronics, energy and other industries.

"Short leg" women's wear on men's express

The first business craze of Ningbo women's wear started in the 80s of last century, when many of the men's clothing manufacturers at the time began to get involved in women's clothing. However, due to design, marketing and other reasons, 90% enterprises failed to withstand the test of the market. Ningbo women's wear was always a short leg in Ningbo's clothing industry.

In the mid 90s of last century, Ningbo women's wear started their two business: designer and manager's own brand; men's wear started, and they needed to diversify after scale; and after the experience of OEM processing, they launched independent women's clothing brand.

Since then, the most mature brands of Ningbo women's wear have begun to emerge.

However, their development has their own experiences: "Xian Dian" and "Dan Ke Yun". After their family workshop in the former shop, they began to achieve snowball accumulation and expansion. The women's clothing such as the "beauty lion" and "Taiping bird" were born on the basis of a strong manufacturing industry; Kang Nan women's clothes were processed by the foreign trade OEM, which is a brand newly developed on the basis of the domestic men's clothing has been foothold.

Men's clothing under the prestigious Ningbo women's clothing, low-key and calm, through the ten years of grinding, a group of women's clothing enterprises with considerable strength has quietly formed.

In the first selection of women's wear brands in Ningbo, Ningbo women's clothing has already shown signs: nearly 30 brands have been registered, many of them have a complete brand image and are widely circulated in the region and have an impact.

According to preliminary estimates, there are more than 50 women's clothing brands in Ningbo, and the annual output of women's clothing accounts for 30% of the total annual output of clothing in Ningbo.

Ningbo clothing landing international fashion

At the end of September this year, Zheng Yonggang, head of Shanshan Group, President of the Shanghai International Fashion Federation, entered the international fashion "Oscar" with several domestic clothing brands, including Milan fashion week, including "Shan Shan" and "red bean".

Prior to this, Luo Meng had moved the design studio to foreign countries earlier. Ai Mei registered the trademark in 21 countries. YOUNGOR America introduced the YOUNGOR into the United States in March this year.

Nowadays, Ningbo costumes are not unusual in the international T stage. Ningbo's clothing and international exchanges and cooperation are becoming increasingly close.

It is understood that recently, the national development and Reform Commission approved the second phase investment project of Ningbo Shenzhou Knitting Co., Ltd. in Kampuchea, which is also the largest investment overseas by domestic textile enterprises, with a total investment of US $30 million.

Ningbo garment enterprises with overseas factories are far more than Shenzhou. Ningbo Jing Yong woolen mill has production bases in Bangladesh, and Ningbo Free Trade Zone Hongmei Textile Garments Co., Ltd. has opened a garment factory in Canada.

For some other garment enterprises in Ningbo, "going out" means stepping abroad, so that their products can bypass trade barriers and enter the European and American markets.

"Going out" not only effectively evaded trade restrictions in Europe and America, but also provided relatively low labor, raw materials, water and electricity supply protection.

For most OEM enterprises, this kind of overseas investment with no small risk is worth expecting.

From the first few overseas businessmen of the first international garment industry in Ningbo to the 3500 businessmen from 91 countries or regions of the ninth international clothing festival in 2005, each Ningbo international garment festival will bring a surprise to Ningbo's garment enterprises. "Ningbo international garment Festival" will be a great surprise to the Chinese apparel industry.

Ten years ago, Ningbo clothing provided Ningbo with the courage to build a platform for direct dialogue with the international community. After ten years, the Ningbo international clothing festival set up a bridge for Ningbo to enter the international stage.

Standing on the stage, standing in today's Ningbo

The commanding height of culture is what we see is the full-bodied aroma of the long history of clothing. The seeds planted by the "red gang culture" grow sturdy branches under the moistening of diligence and wisdom of Ningbo people.

And in the future, we can still predict that they will eventually grow into a lush, deep forest.