Development Direction Of Clothing Industry In Xinjiang
The first Asia Europe Silk Road
clothing
The theme of the festival is "colorful ethnic groups, colorful fashion" and "let the colorful Xinjiang costumes go to the world".
How to make Xinjiang garments colorful and elegant, so that Xinjiang's clothing industry will occupy a place in the world clothing industry is not achieved through one or two slogans.
"What is missing?"
Clothing industry in Xinjiang
Because of the long poor soil and lack of "nutrition", the developing soil needs to add a lot of material ingredients that can make the garment industry grow and grow.
Some people say that the development of Xinjiang's clothing industry is just right now. It has policy advantages, geographical advantages, resource advantages, market advantages, cultural advantages and certain industrial foundation. However, with the high standards of domestic and foreign counterparts, we are not the same stars.
Policy execution needs to be tested.
By 2015, the garment processing industry in the autonomous region realized sales revenue of more than 10 billion yuan, more than 30 billion yuan in 2020, an annual growth rate of more than 20%; in 2015, the total volume of clothing trade was 85 billion yuan (including exports), and 300 thousand people were employed, 2020.
Clothing trade
The total amount is 160 billion yuan (including export volume) and 500 thousand people are employed.
Xinjiang has become the most influential garment production base in Western China and the bridgehead to the West export. It has formed a more complete garment trade logistics center and built Urumqi, Kashi and other places into Western China clothing production base and distribution center in the Central Asia, Western Asia and Russia.
This is the development goal of the new political development [2012] 59 - "on accelerating the development of the clothing industry in Xinjiang".
What is more concerned is that the 22 policy measures put forward by the "opinion" are undoubtedly very good for the local clothing brands in Xinjiang, or for the famous clothing brands that will soon enter Xinjiang's construction and production bases.
The 22 policy measures are covered.
Investment
Financial support, finance, taxation and talent development.
In the opinion, for the first time, it is clear that a series of preferential policies and special funds should be adopted to support the construction and development of Xinjiang's clothing independent brand, and provide support for the pformation of garment enterprises, and encourage garment enterprises to become bigger and stronger through independent innovation, brand management and marketing.
However, the implementation of policies is a question of people's minds, and will become the first "kan" in front of this industry development.
"The market can be solved by the market, and the market can not be solved by the government."
At the clothing festival, Xinjiang's famous clothing
Designer
Sun Xiuqin deeply felt that Xinjiang fashion designers were very scarce, and had come to the time when they had to take them seriously.
She is very concerned about the policy implementation of talent development.
"Xinjiang is short of outstanding clothing design talents. This is recognized by everyone. As Xinjiang's own garment industry is not fertile, it is unrealistic and unworkable to rely on enterprises to cultivate talents. Since the policy is clearly aimed at strengthening the construction of talents, it is necessary to work out workable measures that meet Xinjiang's specific practices."
Sun Xiuqin said that many Xinjiang nurtured itself.
Fashion Designer
Due to the lack of platform for survival and development, low treatment and so on, we have to stay away from Xinjiang and develop in the mainland.
In the past 4 years, she has had countless instances of wanting to retain talents but finally failed.
She also put forward specific suggestions. If a student who has designed a design to enter which enterprise work, the government should give this enterprise targeted reward and compensation, and stimulate the enthusiasm of enterprises to cultivate design talents.
"The growth process of a designer is piled up by numerous failed works. If there is no financial support, how can it be changed for successful design and promotion?" Sun Xiuqin said.
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