2012 China'S Luxury Report Comes Out: The Annual Salary Of The Consumer Is 16-18.

Rhodes, the world's leading independent public relations company, and Thorpe, the third largest market research institution in the world, jointly released the 2012 China luxury report on 6.

The report says consumers from mainland China are buying

The preferred areas are no longer in China's Hongkong and Europe. They are increasingly inclined to choose local stores and counters.

The increasingly approaching commodity prices is one of the main reasons for the change.

The mainland bought luxury goods last year with an annual salary of 16-18 000.

Such reports are also the first collaboration with Thorpe.

In June this year, a total of 2017 Chinese consumers who had purchased luxury goods in the past year were interviewed.

Among them, the number of interviewees in the first tier cities in the mainland accounts for about 1/4, with an average annual salary of 180 thousand yuan; 32% of the second tier cities in the mainland account for 32%, with an average annual salary of 160 thousand yuan; 15% of the respondents in Hongkong, and an average annual household income of HK $550 thousand.

The report said that compared with 2011, mainland Chinese consumers bought top wine and spirits, high-end.

The preferred area is still local, and the first place to purchase luxury watches and cosmetics is pformed from Europe and Hongkong to China.

Only jewelry and footwear consumption is still preferred in Hongkong.

Meanwhile, consumers in mainland China are increasingly keen to purchase luxury goods, especially cosmetics, online.

Shou Yu Ying, managing director of China public relations in Rhodes public relations, explains that this has important links with the mainland and Hongkong becoming increasingly closer to the pricing of luxury goods, and that the price approaching is mainly due to the factors such as preventing goods being distributed.

In addition, luxury brands are expanding their sales outlets in the mainland, and mainland consumers are becoming more and more routine in purchasing luxury goods.

The top ten consumers in both places are European brands.

In terms of consumers' incentives and habits, Zheng Wenliang, executive director of Thorpe, said that consumers in Hongkong buy luxury goods mostly as "reward themselves". When buying, they value the quality of service and discount. Mainland consumers mostly buy luxury goods for gifts, and pay attention to brand history and sales advice when buying.

The report was also carried out.

Investigation.

The results showed that consumers' awareness of LV was the highest, 39% and 48% respectively, without prompting themselves.

The top ten are European brands, including Chanel, Hermes, Armani, Prada and so on.

Rhodes, chairman of the Asia Pacific region of public relations, Dumac, said in a concluding speech that although China is in an uncertain economic environment, China's luxury consumer market still has strong development potential and larger growth space than Europe and the United States, and will continue to be an important strategic market in the global luxury industry.