Foreign Tourists, Hundreds Of Stores, Clothing Stores, Saviours

Because of the economic recession

Businesses have launched various discount promotions, but department stores are still sluggish.

In this case, the consumption of foreign tourists is rising.

According to Lotte Department store, the total consumption volume of foreigners in the recent sales volume is about 10%.

The highest proportion of foreign customers consumption is

。

Clothing is an important category for department stores to generate revenue, accounting for more than 60% of total sales in department stores.

Recently, however, the sales performance of clothing has declined sharply, which has become the main reason for the decline of department stores' sales.

The sales of women's wear and men's wear decreased by 1.2% and 0.6% respectively last month compared with the same period last year.

In the same period, the sales volume of men's wear and women's wear in modern department stores also decreased by 6%, while the sales of women's clothing in New World Department Stores decreased by 17%. Therefore, although the fresh food sector set a 41% growth rate, the total sales volume decreased by 0.9%.

On the contrary, foreign tourists

The amount is increasing.

The industry even said, "save the department store clothing stores are foreign tourists".

According to the new world head office, half of the top ten brands of foreign tourists (excluding luxury goods) are clothing based on sales volume.

"The consumption of some brands accounts for 30% of the total sales," said the manager of the women's clothing store in Hyundai Department store.

In order to attract foreign customers, department stores are also actively using various publicity methods.

Foreign tourists from the modern department store, gull Ting shop last month, invited Korean tourists to watch Hansung concert. They held a cultural experience such as trying on Hanfu and learning traditional etiquette.

In order to make up for the disadvantage far away from the open hole that foreigners often visit, the shop also works together with travel agencies to attract customers.

In the recession, in the first 7 months of this year, the consumption of foreign customers in the Galleria department store increased by 60%. The hotel, like hotels, implemented the guest service system of one to one entertaining customers, and began offering foreign exchange settlement services in 5 currencies, such as US dollars, Japanese yen and euros, from last month.