Autumn Clothing Prices Rise, Consumers Desire To Buy Down

This week Wuhan As the weather became cooler in Jiangcheng, people began to buy long sleeved T-shirts and autumn coats, and summer clothes in shopping malls and clothing stores were also replaced by autumn clothes. Reporters interviewed found that this year's same autumn dress is one hundred or two hundred yuan more than last year, or nearly 40%. Insiders said that the increase in labor costs and rents is the main reason for the rise in autumn wear.

Autumn price is 40% higher.

Right now, all clothing stores. Autumn dress They have all been put on shelves, and the price has increased by nearly 40% compared with that of last year. The brand clothing in shopping malls is even more expensive.

In a brand store, Ms. Wan tried out a new sweater under the introduction of a saleswoman, which made MS Wan very satisfied. But the price tag surprised her by 898 yuan.

Ms. Wan said that she wanted to buy this brand's sweater last autumn, but didn't buy it. I didn't expect it to be so expensive this year. "Last year and the same clothes sold at a price of only 600 yuan, and this year they have sold for nearly 900 yuan." Ms. Wan sighed. Finally, the high price prohibits Miss Wan.

"This year's autumn is expensive. Only a small coat costs nearly 200 yuan." Xiao Li, who had just cleaned his jacket in a small clothing store, complained. Xiao Li says he is a college student. He usually buys clothes only in small shops and never goes into shopping malls. "But I didn't expect small shops to go up so much. I remember last year a coat was about 120 yuan."

　　 cost Rising is the main reason.

Reporters learned from the wholesale clothing market in Hanzheng Street that the wholesale price of the thin woolen overcoats last year was between 60 yuan and 80 yuan, and the lowest this year was 80 yuan to get. Last year, the wholesale price of the ordinary coat was around 45 yuan, and this year it rose to 55 yuan.

Liu Changping, a clothing manufacturer who has been doing business in Hanzheng Street for more than ten years, told reporters that wholesale prices rose by 5% this year than last year. "Generally, we have to guarantee about 20% of the profits." He said that a clothing worth 60 yuan would be sold to dealers for about 80 yuan. When dealers sell clothes shop owners, they will reach about 120 yuan. At least 180 yuan for customers to buy in the clothing store. "Now the cost of labor and rental is increasing, and clothing stores can not earn much money at that price."

"The cost of fabric and labor is rising this year, so our factory price has to go up." Guan Ling, another owner of another garment factory in Wuhan, has introduced many new fabrics this year, compared with last year. Although they are similar to the old fabrics, their prices have risen, which is why fabric manufacturers are in disguised price increases. In addition, the rising cost of manpower has become a major factor in the rise in clothing prices. "Last year, a packer earned a monthly income of 1500 yuan, up to 2000 yuan this year. A ironing worker's salary of 2500 yuan last year has risen to 3500 to 4000 yuan this year."

Clothing price hike online shopping heat

"Bought a coat in the mall, half a month's salary is gone", "an ordinary clothes all get seven hundred or eight hundred, now the market clothes are looking at the price tag all feel liver pain". When more and more people complain about the high price of clothing in the market, this autumn and winter, brand clothing is still rising.

The "higher pace" of clothing prices also exerts a subtle influence on consumers' shopping habits. Many white-collar workers, students and housewives have chosen to shop online, so that the business of clothing stores has gone from bad to worse.

Ms. Chen, who runs a small clothing store, told reporters that wholesale prices are becoming more expensive now, and rents are also more expensive every year, so clothing stores can only follow the price increases. "But in this way, there will be fewer customers." "Even myself, I like to buy clothes online," she said.

"The clothing business of this year's store is not good enough to do." Liu Changping said that because of the influence of online shops, the business of solid clothing stores is becoming more and more difficult, so dealers' business has also been affected.

This year's autumn clothing makes consumers call "unable to afford".