Internationalization Of Chinese Women'S Clothing

In 2008, the world financial tsunami swept the world, and many international

When the brands are laying off employees, the NAERSI, a leading women's clothing brand in Shenzhen, has a strong momentum of growth.

In 2009, the winner's clothing took on the momentum, and recently launched NAERSI's 15 year inspiration, NAERSI LING (Nals Ring).

The first batch of China in the early 90s of last century

When the brand came into being, clothes were designed to meet the basic needs of consumers. They were designed for clothing items without themes or series.

NAERSI was born in the background of this era. At that time, they had no dream, no money, two did not understand the brand operation, and more importantly, the national purchasing power was very low at that time.

With the development of economy and the continuous improvement of people's living standard, the clothing industry has also undergone great changes. Today, the Chinese market is moving towards the era of boutique consumption. People's demand for clothing no longer stays in the stage of "dressing for heating", but begins to focus on the needs of work, life and social interaction. Therefore, the choice of clothing that can better show economic strength and taste is becoming the pursuit of more consumers.

Especially in recent years, foreign high-end women's clothing giants have been rushing to the Chinese women's clothing market. Chinese women's wear brands must seek breakthroughs and innovations, complete the brand pformation from low to high, meet the needs of consumers through upgrading their brand development strategies, and enhance the comprehensive competitive strength of the brand.

The winner's clothing in this industry can be seen for more than a decade. Under the leadership of Chen Lingmei, the industry's grasp ability and professional level have been continuously enhanced.

But by 2006, the business of the winners had encountered a bottleneck of development, and the clothes they managed were considered "middle-aged and old clothes".

Ms. Chen visited many developed countries, and studied deeply the lifestyle and dressing of the local mature women. After a long period of investigation and in-depth analysis, Chen Lingmei put forward the cultural concept of "flourishing years".

With the passage of time, the winning team has found that the dress and mentality of Chinese women have changed a lot in recent years. Their status and income are getting higher and higher, their mentality is younger, and they pay more attention to self-cultivation and maintenance.

Keen insight into the consumer's demand for clothing, upgrading and launching NAERSI LING, she is the regeneration and sublimation of NAERSI's Oriental mature dress brand. NAERSI LING has achieved the upgrading of the brand, which undoubtedly provides a quality case for the improvement of Chinese women's wear brand.

With the intensification of international competition and the upgrading of consumer demand, China's economy has shifted from the era of product competition to the era of brand competition.

In the era of rapid growth of the brand, where is the way of Chinese women's clothing enterprises? Especially at present, a serious recession has occurred in the developed countries led by the United States, while the Chinese economy is still growing against the market, which makes us have no expectations for Chinese brands.

While changing the superstition of capitalist economy, Chinese people also provided an opportunity for the development of national brands.

At this point, the precise upgrading of NAERSI LING has opened up the era of internationalization of Chinese women's clothing.

Throughout the world, Versace, a fashion designer, launched the "Afelier" series in 1989 in order to break into the high-end fashion industry in France. This led to the fashion of Italy fashion entering Paris.

It was through a series of brand upgrading that the Versace fashion empire was finally established.

From NAERSI to NAERSI LING, it is the precipitate and sublimation of the winner for 15 years. It is also a model for the development of China's clothing brand itself, the continuous upgrading and the ultimate success. Through the rapid rise of the brand, it meets the deeper needs of more consumers and releases the beauty of the love of the young women.

Only by constantly upgrading the brand can we cater to the tastes of the target consumers and satisfy their growing demand for brand value. The process of brand upgrading is the accumulation process of brand equity.

Speaking of the original intention of brand upgrading, Chen Lingmei said with laughter: "NAERSI has been popular among the people in 15 years, and has formed a strong loyal customer group in the whole country.

With the change of times, their needs have changed. They hope that clothing can not only accord with the environment of attending occasions, but also conform to their own temperament, and show their inner wisdom, vitality and charm through clothing.

The positioning of NAERSI has not fully met the needs of the elite women in the prime of life, and the launch of NAERSI LING has made them present appropriately in various occasions, dancing the most beautiful themselves in the prime of life.