Huang Zhuang Town Footwear Industry Forming Agglomeration Effect Rolling Development

Jiaozuo Yudong footwear industry The company has invested 12 million yuan to expand the annual production of 5 million pairs of mid-level cloth shoes, and the workshop will be completed soon; the Wenxian County shoe mill Co., Ltd. invested 8 million yuan to expand the two class products, 5000 pairs of high-grade rubber lined shoes production line has been put into production, and ah Tong wood shoes company invested 40 million yuan in the new annual production of 4 million 800 thousand pairs of high-grade leather shoes project to produce results. Since the beginning of this year, a new shoe industry has become a highlight of the project of Huang Zhuang Town in Wenxian County, and has also injected new vitality into the shoe industry in the town.

In recent years, Huang Zhuang town has made the whole town footwear industry form a cluster effect by finding the right location, developing guidance and cultivating the leading role, becoming a practical shoe base in the whole county. At present, the town has 18 large scale enterprises of economic and practical footwear, such as "Yudong", "Sirius", "Sirius", "Mei Li De" and "Fuda". Most of them are concentrated in the southern part of Huanglong road in the town, about 2 square kilometers between the East and west sides. They solve more than 3500 labor force, the annual output value is 160 million yuan, accounting for 32% of the town's GDP, and become one of the pillar industries in the whole town.

Identifying the right position, the shoe industry has mushroomed. Huang Zhuang shoe-making enterprises started early and developed rolling in recent years. In the mid 90s of last century, Yin Fang, who served as secretary of the Party branch of Dong Han village in the town, looked for business opportunities. After careful market research, he found a breakthrough from the short chain of the large state-owned shoemaking enterprises. In the early winter of 1996, he gathered funds to build the first production line of the shoe release and realized the investment in that year. "One flower brings a hundred flowers to open", the great success of Yudong economic practical shoes in the market has caused fission effect in the town. Over the next few years, more than 10 shoe making enterprises such as "Sirius", "Fuda" and "Mei Li" have sprung up, and have quickly identified the location in the fierce market competition. With the continuous development of new products and further development of the market, at present, the town's economic and practical shoes project has developed more than 30 kinds of products, such as tourist shoes, electrical insulation shoes, cloth covered rubber shoes and so on. Flower color, style and cloth are constantly refurbished, varieties are serialized and grades are constantly upgrading. The market also presents a prosperous season in the off-season and prosperous season, attracting many migrant workers such as migratory birds to homing and returning home for employment.

Government guidance Shoemaking enterprises Embrace development. In order to avoid the vicious competition among the footwear enterprises, strive to make the products better and better, and form an industrial cluster. The town, on the one hand, conducts a variety of training courses, seminars and other ways to guide the healthy competition and development of the enterprises. On the one hand, it actively provides the nanny's thoughtful service for the enterprises, sets up the Huang Zhuang shoemaking enterprise development association, and electoral presidents, formulating peer agreements, highlighting the stations, complementing each other's strengths, promoting each other's progress, seeking no monopoly, and seeking development, so that each shoe business enterprise presents new advantages, new features and new highlights. At present, in the town's shoemaking enterprises, there have been two exports of "ah Tong Mu" and "Sirius" to achieve the successful docking with the European and American consumer market.

Cultivate leading enterprises and increase the strength of cluster development. "One attracts the fresh, eats the sky", because the economic practical shoes of the town aim at their own development space, so that the road of enterprise development becomes wider and wider. At present, the economic and practical shoes sold in the town have exceeded 16 million pairs in 2011 alone, and have been sold to all the major migrant workers in the country and Sichuan, Yunnan, Guizhou. Guangdong Guangxi, Jiangsu, Anhui and other more than 20 provinces are quite influential in the whole country, accounting for about 16% of the market share of the national economic and practical footwear market.

At present, the town is helping enterprises to jointly plan and expand ideas, set up a bridge between banks and enterprises, help enterprises raise funds, and so on, further optimize the service environment, and pour the whole town's strength to cultivate leading enterprises such as "ah Tong Mu" and "Yudong". Through the leading role, it will push the whole city's economic and practical footwear production enterprises to advance as a whole, leading enterprises to work together to build a genuine economic and practical shoe manufacturing base, and to make a demonstration for boosting the transformation of the economy in the township economy.