The Price Increases Of Shoes And Clothing Are Hard To Run With The Market.

The first phase of the 103rd China Import and Export Fair ended on the 20 th of this month. In the first phase, facing the rising cost pressure, the Canton Fair appeared a phenomenon of collective price rise rarely seen in decades.

After the price rises, the commodities are struggling with the market. Some are accepted and some are facing choices.

Survey: technology support price increases. "At the Guangzhou Fair, our company has adjusted the price again, and the price of each series has increased by some 5%%.

However, after the company set up a R & D center, the technology content of most products has been improved, and many new products have been launched to locate the high-end market. Therefore, customers can basically accept such a price increase.

Shoes and hat exhibition area, a person in charge of Quanzhou footwear enterprise, Mr. Zhang said.

In the clothing exhibition area, Quanzhou clothing brand enterprises such as Green, gorgeous underwear and so on, have greatly increased the price of this Canton Fair.

He told reporters that the majority of shoes and clothing enterprises in the brand exhibition area increased the price range, and some even reached as high as 10%%.

In particular, enterprises that export their own brands, because of their strong bargaining power, have mastered the pricing power of products.

"Brand enterprises not only have brand added value, but also have stronger product innovation than small and medium-sized enterprises, so their growth is relatively high, because the enterprises themselves have technological advantages and brand names."

Mr. Zhang said.

Phenomenon 1: the camera gets the biggest single from Columbia, Mike still hesitated to give a large single exhibitor to the Canton Fair, buy more than 10 million cameras at one time.

In an interview with reporters, he said he was a purchasing agent of an electronic equipment company in Columbia.

"None of these products has been purchased from China before. This time, the participation in the Canton Fair has been very successful, because the prices of such products in China are much lower than the local sales price in Columbia, and the quality of the products is also very good."

He said.

Like Mike, some businessmen attending the fair believe that the price of domestic goods is still lower than that of the country where they are located, and it is worth buying in large quantities.

Phenomenon two: unable to purchase immediately. On the 19 day of this month, the reporter met Forster, a clothing buyer from Oklahoma, on the China World Hotel near Liuhua Road Exhibition Hall.

This is the third time he has come to purchase the Canton Fair.

Despite the end of the first day of the Canton Fair, he has been dragged two suitcases with his companion to return to the United States.

"When we came to China, we didn't buy any clothes, and we took the two catalogues of our products. Because the price of Chinese clothing has been raised, we can not decide whether to give the order to Chinese enterprises immediately, so we need to go back to discuss how to purchase goods from China.

The first two time we participated in the Canton Fair gave Chinese enterprises a lot of orders.

Fortes told reporters.

He said that the prices of raw materials all over the world are rising, and the price increase of Chinese products is understandable and should be.

But raising prices makes it difficult for buyers to make decisions immediately, because buyers can not calculate the future profit level, and can not decide whether they need to adjust their purchasing strategy in China.

"After we go back, we will slowly select suppliers from China according to these catalogues."

Phenomenon three: high technology has been used. Reporters found in the interview that many kinds of functional shoes launched by many enterprises are very much concerned by buyers.

A shoe company has launched "nano function air conditioning shoes", with air conditioning devices and functional nanomaterials, which can decompose the sweat gland secretion of feet and relieve sweat and foot odor.

At the same time, the air conditioning device in the shoes can effectively absorb the fresh air outside the shoe cavity during the walking process, and discharge the turbid gas in the shoe cavity to purify the air in the shoes.

In addition, nano functional materials and air conditioning devices will work together to adjust the humidity and temperature inside the shoes to make the feet more comfortable.

Similar products are very popular at the scene, and the price is much higher than ordinary goods, but buyers are willing to accept it.

Analysis: poor competitiveness is difficult to survive for the market reaction after the commodity price rise. Green clothing company responsible person said: "now the price is brought up, customer turnover is inevitable. In the next one or two years, we will see how long the enterprise can last. If we can get through this period, there will be new opportunities for development."

Zhou Shiwei, director of Quanzhou Office of Fujian foreign economic and trade SME Service Center, analyzed that factors such as exchange rate fluctuation and price rise of raw materials have increased the cost of enterprises. Enterprises that lack brand value-added and technological content will hardly survive in the international market in the future.

Chen Danfeng, director of the center, added that the number of purchasers in the Canton Fair was about 3%% higher than that of the previous session. However, as the two phase of Pazhou was put into use, the number of booths increased considerably, so the average number of booths per booth decreased.