A New Outlook For Adidas Brand In 2015 Is Expected To Total Revenue Of US $12 Billion 800 Million.

(Adidas) is a member of Adidas sports AG, a German sporting goods manufacturer.

Named after its founder Adolf Dassler (Adolf Adi Dassler), began production in heto, Nuremberg, near Adi.

Products.

In August 18, 1949, it was registered under the name of Adidas AG.

Adidas was originally opened by two brothers, and after splitting up, Adolf's brother Dassler (Rudolf Dassler) opened the sports brand PUMA.

In August 24, 2011, Greenpeace released its findings, Adidas.

Residual toxic and harmful substances.

In July 14, 2012, Adidas paid only 10 pounds a week for the production of London Olympic Games licensed clothing workers in Kampuchea garment factory, which is now being investigated by the London Olympic Organizing Committee.

Adidas Group expects total revenue of 12 billion 800 million US dollars in 2015, and the target set in 2010 is US $12 billion 200 million.

Among them, the total revenue of Adidas Sport Performance is $8 billion 900 million, and football, basketball and running products remain strong.

The total revenue of Adidas Sport Style is US $3 billion 900 million.

From the point of view of brand income, Reebok (Reebok) total

2 billion US dollars, the target set in 2010 is US $3 billion.

Adidas group focuses on developing 3 markets, North America, China and Russia. These 3 markets account for 50% of the total revenue of the sports footwear brand Adidas group.

In North America, Adidas has maintained strong growth and is expected to maintain double-digit growth for 3 consecutive years in 2012, especially Adidas Originals, basketball, soccer and running shoes.

Adidas

Revenue is expected to break the previous record and net income is 7.7-7.85 billion in 2012.