Why Did Nike Not Let Go Of Jordan?

The dispute between Jordan sports and Michael Jordan's right to name is waiting to be heard. Nike The company has not relaxed its objection to the "Jordan" trademark. The reporter was informed that the objection made by Nike to the State Trademark Office tenth times about the "Jordan" trademark was rejected again.

The reason for rejecting the trademark objection of the Nike trademark office is roughly the same as in the past. National trademark The general administration believes that the "Jordan" trademark held by Jordan sports is not similar to the trademark used by Nike to quote the "MICHAEL JORDAN" trademark which was first registered. Nike said that Jordan's sports copy and imitation of its well-known trademark and the registration and use of Jordan trademark are easy to create adverse effects, and the evidence is insufficient. Therefore, the State Trademark Office ruled that the reasons for objections raised by Nike were not valid, and the "Jordan" trademark was approved for registration.

Nike company and Jordan sports have a long history of "Jordan" trademark. As early as the 2002 sports development period in 2002, Nike has begun to focus on Jordan's "Qiaodan", Chinese "Jordan" and the right hand dribbling pattern, as well as Michael Jordan's right to name. Up to now, Nike has filed a total of 10 trademark objections to the state trademark administration.

At the end of November 2011, Jordan sports successfully passed the SFC's trial meeting, and landed in the capital market just around the corner. But during that time, the company's "Jordan" trademark was hit by the enemy. In March this year, Michael Jordan, a basketball superstar, sued Jordan's "Jordan" trademark, which infringed his right to name, and was prosecuted by the second intermediate people's Court of Shanghai. Then, Nike filed two objections to the "Jordan" trademark of Jordan sports for the two time in a row.

The sudden trademark dispute disrupted Jordan's sports capital. market The rapid expansion plan, the public offering of shares is indefinitely shelved. Since the SFC issued new regulations on the issue of new shares within 6 months from the date of approval, investors are concerned about whether Jordan sports needs to be re examined in the future. In response, Chen Weihong, head of Quanzhou's listing office, told reporters that the above provisions apply only to issuers who have approved the issuance documents. Jordan sports belongs to the enterprises that will be issued, and should not be restricted.

It is understood that at present, Michael Jordan's name right lawsuit has been accepted for nearly 7 months, but the court has not yet determined the time of the court. The relevant laws stipulate that civil cases can not exceed six months from filing to closing time. Xu Wanhui, senior partner of Dacheng Law Firm, who knows the case, said that although there is a rule that the civil proceedings are not more than half a year, the court will sometimes be influenced by factors such as the time of evidence collection.