"Double Festival" Luxury, "Ice And Fire" Clothing And So On Slightly Inferior.

As more and more international second tier brands enter

There are more and more luxury goods that people can buy locally, including gold and silver jewelry, high-end clothing, name brand watches and so on.

How did these high-end consumer products sell during the long holidays? Reporters interviewed several days later.

There is a "double ice" situation in consumption: gold, silver and jewellery sell well; high-end clothing, name bags and watches are slightly inferior, but the overall situation is slightly better than last year's national day.

Comply with wedding tide gold ornaments sell fire

"Show me this necklace."

Mr. Luo and Ms. Wu are going to get married at the end of the year. They choose to buy wedding jewelry on the eve of the National Day holiday. After repeated comparison, they finally bought a necklace and two rings for 12 thousand yuan.

In a newly opened mall, Mr. Guo and his girlfriend were also trying to get married. He met a gold ring with a price of more than 18 thousand yuan.

According to the reporter, although the volume of passenger traffic has not increased significantly in previous years, the Sales Department of the gold ornaments and watches department of the major shopping malls in Nanning is good, and diamond rings lead the sales of jewelry.

The person in charge of a shopping mall told reporters that in October 1st, 2 days and two days, several brands were sold by the carat diamond ring, and the highest unit price was 100 thousand yuan.

The person in charge analyzed that during the long holidays, there were so many new engagements and marriages, so the sales of diamond rings were good.

In October 2nd, a guest bought a diamond ring of about 1000000 yuan at another store and raised the turnover at once.

During the national day, jewelry was discounted and there was plenty of time to choose slowly, which provided conditions for those who were prepared to get married.

Reporters saw Mr. Guo visiting many shopping malls in Nanning. The ring in the last phase was more than 1000 yuan more than usual.

Cold shops are not as hot as usual.

Relative to gold and silver jewelry,

Luxury items such as name pack watches and so on, although they have some sales volume, their performance is mediocre.

At present, a number of shopping malls in Nanning have introduced international luxury brands, but people have less traffic.

After understanding with the staff of the boutique department, the sale of luxury goods is not very satisfactory in recent days.

When a reporter visited a shopping mall in October 2nd, he saw a guest who had seen a wallet for more than 2700 yuan for a long time, but eventually did not sell.

Few high-end clothing shops have entered.

A person in charge of a shopping mall said that such a situation is in their expectation.

According to the survey, generally speaking, the purchasing power of luxury goods groups is strong, and they do not go along with the mainstream.

The daily sale of luxury goods has been much better than that of holidays.

Another shopping mall responsible person said, because the price of luxury goods is high, consumer groups are not many, even in the sales day, there are not many customers in the shop.

In fact, compared with the same period last year, sales are slightly better this year.

Frequent outbound travel, local consumption is weak.

In October 3rd, the reporter came to the golden clock Department of a shopping mall, and the passenger flow was not as lively as it imagined.

The staff said that in order to welcome the "double festival" holiday, the shopping mall was full of strength, and the 16 brands of gold ornaments, jewellery and jade ware were all involved in the sales promotion activities.

However, in addition to the larger traffic volume in September 30th, the holiday days in October were in normal state and there was no blowout passenger flow.

The sales manager of another shopping mall also said that in September 30th, the customers had not gone out to travel, and with many gifts, the sales were good on that day.

In October 1st, the customer department called the "regulars" and found that many people were away on holiday.

According to one industry analysis, some high-end consumer groups are likely to take advantage of this vacation to travel to the first tier cities in the country or travel abroad. The luxuries in these places are much higher than those in Nanning.

They may also spend their luxury products in the process of recreation, and return to Nanning, and their desire for consumption is not so strong.

But several shopping malls are optimistic about sales in the next few days.

They believe that a few days after the holidays, people coming out of town may still be able to bring a wave of sales.