Learn From Mature Management Experience Of International Exhibition

Since China joined the WTO, the exhibition industry has opened earlier in the service industry.

The vast market in China has also created an exhibition market with great attraction.

The "coming in" of foreign exhibition companies has brought a strong impact on China's exhibition industry, but also brought about a mature exhibition management.

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The exhibition management of German exhibition enterprises in Shanghai, Beijing, Guangzhou and some other cities has attracted our country's relatively mature exhibition items to join, and has also attracted the exhibition practitioners in China.

Although the current direction of talent flow is still from domestic exhibition enterprises to foreign exhibition enterprises, the localization of foreign exhibition industry in China has undoubtedly been an excellent training for China's exhibition industry in the long run.

Large scale professional exhibition companies, mainly Germany's main exhibition companies, are mostly focused on expanding overseas markets as the focus of their business development, when their European exhibition market is almost saturated.

The overseas markets of German exhibition company are mainly China, Japan, Southeast Asia, West Asia, Middle East, Eastern Europe and Russia, North America and Latin America.

Among them, East Asia is the most important overseas market of German exhibition industry, and China is also the focus of East Asia.

Before seeking overseas development, German exhibition companies usually conduct a detailed study and analysis of the market situation in the target area.

For the unfamiliar exhibition market, it is just like deciding on how to "exploit" the newly discovered mining area after identifying the two key factors of exhibitors and visitors.

When creating new exhibition projects and selecting industry themes, German exhibition company attaches great importance to cooperation with local trade associations.

After the new project is proposed, the first thing is to consider which relevant industry associations can be partners.

The German exhibition company knows that, apart from the professional associations, the exhibition companies can not fully understand the industry dynamics with their own strength and determine the theme of the exhibition that meets the needs of the industry.

No industry associations

With the help of exhibitors and professional audiences, the marketing work will also be more difficult.

The German exhibition company has fully demonstrated the outward and international characteristics of the exhibition industry through the overseas expansion of its dominant industries, and its experience is also worthy of our reference.

China has introduced the overseas exhibition industry. It not only introduced excellent exhibition projects and investment in the exhibition hall, but also introduced overseas experience in professional exhibition investment management, and introduced strong challenges to our exhibition organizers.

China's exhibition industry is speeding up reform, realizing legalization, marketization, standardization and internationalization as soon as possible, improving international competitiveness and ensuring survival and development in the process of global economic integration.