Paul Zegna: Zegna Chairman'S Pioneering Road

Paolo Zegna (Paul Zegna), chairman of the Zegna (Ermenegildo Zegna) group, chief executive officer.

Responsible for the Asia market and group human resources affairs.

And served as Lanificio Ermenegildo Zegna&Fegli S.p.A. and Lanerie Agnona S.p.A.

The president of the division; President of Idea Biella; chairman of Italy Fashion Federation and board member of Centro di Firenze per la Moda Italiana and Pitti Immagine organization.

Italy has two lifeline: one is the art soul that lights the whole world and can not be duplicated, the other is the fashion industry supporting the national economic body.

The perfect combination of soul and flesh makes Italy full of strong allure.

Paolo Zegna, a typical Italy man.

You must be no stranger to this surname. Yes, he is the top of Italy.

The family successor of Ermenegildo Zegna is also the most important part of Italy's economic skeleton.

Until now, Paolo Zegna is still very proud of his grandfather. At the beginning of Zegna, his grandfather regarded the unique innovation, leading technology, global vision and operation as the foundation of the enterprise.

As the third generation of Zegna CEO, in the global personnel, information and capital flows far beyond the past, Paolo Zegna all physical and mental inputs, is to flourish the Zegna globalization to the new level.

Inherit the road of globalization development

When the tall Paolo Zegna enters Shanghai Hang Lung Plaza

When the store was ready to receive an exclusive interview, he took off his sunglasses and quickly walked around the new store opened in April.

Indeed, since the opening of the first franchised store in Beijing Xpu Ha Palace Hotel in 1991, less than 13 years later, Zegna has opened 42 Zegna stores in China.

However, Paolo feels that today's Zegna is still on the path of his grandfather's opening. He uses a Chinese idiom to describe what he has done.

Paolo's grandfather Ermenegildo Zegna was born in Trivero, an alpine town in northern Italy. At the age of 20, she inherited her father's small textile workshop and founded Zegna in 1910. At that time, the company had only three woolen spinning machines.

And then the fabric market was dominated by products from England and Scotland.

The newborn calf is not afraid of tigers. The young Ermenegildo Zegna is committed to creating the legend of Italy's textile industry history.

First of all, he positioned the main product in high quality.

Next, we collect the best wool from the raw material market, use the most advanced technology to produce natural high quality textiles, and then make the trademark with the first name to sell the advanced fabrics, and then continue to promote the brand.

Ermenegildo is committed to product and marketing innovation, turning the whole world into a synonym for high-quality high-quality men's fabric in the world.

"In 1938, products exported to my grandfather's name were exported to 40 countries, and Zegna realized globalization in the hands of the first generation of founders," Paolo said proudly.

In 1960, Ermenegildo's two sons, Angelo and Aldo, inherited their father's career.

The brothers who work together as CEO lead the company to extend their products from fabrics to ready-made clothes, and put men in the same fashion.

The development route is located in the world's top men's wear market.

Zegna does not pursue new styles and gorgeous colors. It conquers consumers with its immaculate, tailored, elegant and simple style.

Then gradually developed knitting, accessories and sportswear series.

In 1989, Paolo and cousins took over the family business of billions of dollars in annual revenue from their parents.

Today, as the world leader in men's clothing, Zegna produces 2 million meters of textile fabrics, 350 thousand sets of suits, about 1000000 sportswear and 1 million 500 thousand pieces of clothing accessories each year.

Born in Turin, Italy, Paolo1956, he was trained by his family as a successor to Zegna.

Paolo studied economics and sociology at University of Geneva. After graduation, he held different positions in Zegna group's casual wear business, textile business, production, organization and marketing, and was able to successfully take over.

After the third generation of Zegna unveiled, it focused on Zegna's global production and marketing network, which began in 70s twentieth Century.

Paolo said that during the CEO15 years, he spent most of his time traveling around the world, working with local market managers to improve their performance and strengthen Zegna brand's leading position, and more importantly, to find new markets and new opportunities.

In the increasingly saturated market in Europe and America, China, India, with its booming economy and large population base, has been an exciting new market in Zegna.