Quanzhou Shoes And Clothing Enterprise Culture Construction Leveraging Olympic Games

With the approaching of the Olympic Games, many sports brands have been able to exert themselves in the "Olympic marketing", while some enterprises are also trying to win the "Olympic Games" while doing their corporate culture construction.

In from April 29th to 30th, XTEP (China) Co., Ltd. held a staff sports conference.

At the opening ceremony, guards of honor, referees, athletes, and balloons and dove formed a beautiful landscape. It was like the opening ceremony of a large-scale sports competition.

The Games were attended by 14 teams and more than 1000 people from various departments of XTEP. They competed in 23 competitions, including basketball, tug of war, swimming, 100 meter run, high jump and chess.

A torch relay project was added to the sports conference.

In the middle of this month, the Olympic flame is coming to Quanzhou. Ding Shuibo, President of XTEP, is one of the local relay hands. He took the lead in lighting the torch at XTEP's all workers' sports conference.

Ding Shuibo said that this year's Olympic torch relay has aroused patriotic enthusiasm in all parts of the world with Chinese people. Therefore, it is better to mobilize the enthusiasm of all the staff at the door to cheer for the Olympic Games, and let everyone feel that they are also a part of the torch relay.

Ding Shuibo said the torch relay will be retained in the future XTEP games.

It is said that on the day of the opening ceremony of the Beijing Olympic Games, XTEP will organize the staff to watch the live broadcast, so that we can feel the Olympic spirit and inspire patriotic enthusiasm together.

The leaders of the Federation of trade unions attending the opening ceremony of the XTEP workers' sports conference said that the event is an important measure for enterprises to implement the national fitness program and promote the construction of civilized cities in Quanzhou. It is also another manifestation of caring for employees in Quanzhou enterprises.

It is reported that Quanzhou enterprises have been recognized by all walks of life in promoting enterprise culture construction and caring for employees. "National model workers' home" is commended every two years. This year, nine trade unions (China) Limited, trade union committee, Fujian Green Group Co., Ltd., XTEP (China) Limited trade union committee and Fujian Heng An Group Co., Ltd. were commended.