Li Ning Co Also Joined NBA Active Player Super Star Wade.

On the afternoon of October 10, 2012, Li Ning Co announced the signing of the Dwyane Tyrone Wade (NBA Dwyane).

As a top sports brand in China, Li Ning Co and NBA have deep roots.

As early as 2005, Li Ning Co became the first NBA official market partner in China. At the same time, it was also the first Chinese brand to sign top NBA active players.

From ancient treasure Dao to hero, this Li Ning Co will join hands with super star Wade of NBA active players, and it will set off a new round of basketball upsurge in China.

This is not only significant for Li Ning Co, but also has a positive impact on the development of Chinese basketball.

Combination of strength and strength is the perfect match.

At the signing ceremony, Li Ning Co Chairman

Together with Wade, we solemnly expressed our commitment to this cooperation by printing hand models.

For Mr. Wade's joining, Mr Lining said: "I am deeply touched by the shared values of both sides.

Besides, we also have many similar experiences and the future that we can work together, and I think of it as cooperation between people. "

Wade's love for basketball, persistence in his dream, persistence in his victory, and his superb skills and integrity are highly compatible with the brand core of "dream, encouragement and progress" advocated by Lining brand, so that both sides agree that this partnership has gone beyond the same sense of business cooperation, but is a joint effort of like-minded people.

Wade's appearance and the opening of the event also brought the climax of the day's activities, and the instant news conference became Wade's home.

After greeting the guests in Chinese, Wade emphasized that he enjoyed the partnership with Li Ning Co.

"NBA has always been my only, but cooperation with Mr. Lining has given me a global level of possibility and gives me the opportunity to participate in China's basketball career, which is the beginning of a new journey.

On many issues, I have an astonishing agreement with Mr. Lining.

As he said, we have too many things to share with each other. This is the basis for our cooperation and the biggest reason for my choice of Li Ning Co. "

In addition to announcing cooperation, Lining and Wade jointly launched a campaign called "this second only basketball" to collect all the caring people for "one second". Eventually, the time of convergence will be converted into Lining basketball course, free of charge to basketball fans.

Lining and Wade said, "the appeal of the Lining brand in China and the tremendous influence of basketball in China, especially among the young people, make me very optimistic about the cooperation with Lining. I believe that the cooperation between the two sides will not be limited to the specific product and brand level. We also hope to contribute to the popularization and development of Chinese basketball together, so that more people can enjoy basketball and feel happy."

At the press conference, many senior basketball players also expressed optimism about Wade's strong appeal in the domestic basketball market, and hoped that his cooperation with Lining brand could bring more surprises.

Scientific and technological strength to create professional help

For the first time in the press conference, Wade released the Li Ning Co special edition of the "Wade's way", which is the shoe of the Li Ning Co.

From the details of the scene, the shoe has a strong Wade mark, which achieves the perfect integration of athletic performance and fashionable appearance, and interprets Wade's attitude towards sports and life to the greatest extent.

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As Wade's

Wade elements are everywhere: the W bandage system on the toe of the shoe, the large number of DW shades on the soles, the personal identification of Wade at the center of rotation of the bottom, and the Wade family code inside the sole and the inside of the heel, all conveying the strong message of exclusive Wade.

In terms of performance, "Wade's way" is designed strictly in accordance with Wade's technical characteristics and competition requirements, both in the collar line or foot and foot support.

Equipped with the foot lock system, TPU support structure, double-layer full palm carbon fiber 3D structure and Bounse and Cushion two big technology "Wade way" will become Wade's new weapon for the new season of NBA.

At the same time, a large number of high-grade leather materials specially treated are used in shoes, which not only highlights Wade's taste, but also ensures that the leather basketball shoes are lighter than traditional ones.

On October 20th and 21, the "Wade way" special edition of China will be held in Beijing.

Limited sale in flagship store began selling to the world online on the 22 th, and the relevant information can be querying to www.li-ning.com.cn.

The introduction of "Wade's way" opened the prelude to the Lining brand with Wade's gallop, and proved that the professional performance of Lining's basketball products was sufficient to meet the stringent requirements of NBA's top players.

Of course, this is just the beginning: Li Ning Co will open up a brand new "Wade series", and will be the chief brand officer of the series by Wade herself, so as to ensure that the products named after Wade can faithfully reflect Wade's own concept.

Li Ning Co will also take this opportunity to continue to explore a product development model based on Athletes' insight and ultimately recognized by athletes, and constantly promote technology upgrading, and ultimately bring more abundant and professional basketball equipment to ordinary consumers.

Strong alliance to seek breakthrough

As the leading brand of sporting goods in China, Li Ning Co has been committed to providing professional sports equipment to enable ordinary people to play their passion and enjoy the same sport as professional athletes.

In China, basketball is one of the youngsters with the highest participation. It has a broad market. Li Ning Co has been seeking breakthroughs. This time, the participation of top basketball stars in the world to promote its development is a sign that can lead the world to China's basketball market.

This Wade's joining will undoubtedly further consolidate the leading position of Lining brand in China's basketball market.

The prospect of cooperation, whether Li Ning Co or Wade himself, is full of confidence at the press conference.

"We will work hand in hand with Mr. Wade to explore all possible forms of cooperation, further promote high-quality products, and work hard to make Lining the most professional basketball brand, and do everything we can for the development of basketball, especially the development of China's basketball industry."

Mr. Lining said.