Adidas: Sooner Or Later, Chinese Enterprises Are Going Overseas.

In 2008, China's chief financial officer forum was held in Beijing in May 7th. Baidu finance was broadcast live. The following is the report from Baidu Finance: the host: Thank you very much for the speech Xu Zong brought.

Next, in the first round of our round table interaction, let's invite Mr. Tian Maoyong, publisher and editor in chief of the round table forum, chief financial officer.

Yes, please!

At the same time, the guest of this forum is Mr. Zheng Yufen, chief financial officer of JPMorgan, chief financial officer of Guangdong BBK Electronics Industry Co., Ltd., Mr. ThomasMo, Exxon Mobil Corp regional treasurer of China Hongkong, Mr. ErickHaskell, chief financial officer of Adidas group Greater China, and Mr. Chen Hong, founder, chairman and chief executive officer of Hon investment group. Mr. CEO

Let's applaud the guests, please!

Tian Maoyong: Thank you, Mr. Chen. The two financial institutions have confirmed that overseas expansion is right, and there is no big direction at present.

But just now, Mr. Chen talked about it. It needs a cycle, and it takes a long time to see the effect.

Well, in the industrial CFO, you compare with the financial institutions, you see the industry's fluctuation cycle is longer, so is it Adidas's boss to share with you.

It's the West that you feel, or the world's long business cycle. How can a local company expand overseas?

What kind of experience do you have to share with you?

ErickHaskell: I agree with the comments put forward by other speakers.

I think Chinese enterprises are becoming more and more mature, and they are going overseas.

This is inevitable, whether through mergers and acquisitions, or an organic way of growth like Lenovo.

Let's see if Thomas can talk about this problem from a more angle. You come from a multinational company, I come from England, maybe this aspect is not very familiar.