Shanghai International Textile Fabric Exhibition: New Shen's Contribution To The Construction Of Cultural Soft Power

Culture has become an important issue in the development of enterprises. Spin In the period of great development, great change and great adjustment, cultural soft power has become the embodiment of enterprise value. On the road of doing excellence and specialization, Xinshen group focuses on the linen cause and vigorously speeds up the strategic spanformation of enterprises, and vigorously promotes the continuous development of the cultural industry with flax as the main line through a series of progressive strategic thinking of linen products, brand culture service.

Xinshen has changed its linen yarn and linen fabric through the continuous upgrading and spanformation of the flax industry. clothing Production suppliers, gradually spanformed into linen brand service providers, linen fabric leader, to build the overall solution of flax. Through the simultaneous development of brand culture and flax culture, and through more excellent quality service, the company has successfully spanformed into a preacher and disseminator of contemporary flax culture, and has continuously extended the great vision of "creating hundred years of new Shen" and "making the world more flax". The oriental culture of China plays a more active role in flax today, and promotes the influence of flax through the soft power of flax culture.

Cultural industry -- a new upgrading of flax industry spanformation

From product, brand, culture and service, xinshin has become the strategic thinking of modern flax culture industry, which has successfully spanformed from traditional textile and garment industry to pooling linen essence. In today's era, products are all about quality, but quality must be better presented and interpreted through brand names, and brands must have a strong cultural background to truly satisfy the material and spiritual needs of consumers. Only in this way can the new Shen linen leap from products to brand services, brand culture and culture meet the needs, and this kind of service that meets the needs can better reflect the unique commercial value.

In the past more than 20 years, the shin Shen group has gradually emerged from the era of early selling of flax products in the era of cheap and competitive products. It will gradually include France's top linen materials, Italy's advanced weaving technology and European fashion. Designer The design, research and research achievements have been rapidly developing through the "Xinshen" fabric brand gradually to brand building and brand service, gradually forming the eight major flax brands of today's Xinshen group, the flax culture with their own characteristics, and completed the leap from the product to the brand and then to the service culture soft power competition, and really gained value from the brand.

In the past twenty years, Xinshen flax has developed into a flax cultural industry system with a marked eight flax culture brand. The article focuses on the following aspects: high technology, modern management, fashion and fashion, quality service, brand building and cultural spanmission. From the birth of the original "new Shen" classic linen fabric brand to the end of the "Ma element" fashion and avant-garde flax spot fabric brand, the "Ma school" was born as the pioneer brand of flax Home Furnishing Art. Shen Yama went all the way from the textile field to the fabric and home textile field, melting the culture into the brand, melting the quality and service, realizing the culture from the brand, and passing the brand value from the culture.

Then came the new Shen linen. Clothes & Accessories The extension of "Ma Yi Fang" Xin Shen linen clothing fashion brand, "Ma Ma" and "Ya Ma color" clothing brand of men and women, derived from linen fabric to linen clothing, spread the brand of new Shen linen and the culture of flax industry in the clothing field.

Moreover, Xinshen has begun a new exploration of linen culture and linen industry, and has taken the initiative to launch the simultaneous development of brand culture and flax culture, and set up a brand of flax culture with "one hemp and one world". It has carried the banner of domestic flax culture and laid a theoretical foundation for the continuous development of flax culture industry. Relying on the three major fabric brands of Xinshen, the three major clothing brands and cultural brands, the flax Culture Creative Park represented by "Ma impression" has gradually formed. Finally, the innovative business mode of linen industry, the "Ma impression" flax culture and creative garden, has been spanformed from flax products to linen culture industry, and the leaping spanformation of enterprises has been realized. "Culture leads the brand, brand creates value" becomes the core competitiveness of Xinshen to build the flax culture industry.

　 Cultural undertakings -- focusing on public welfare social culture

Adhering to the road of cultural development, we must stick to the public welfare cultural undertakings, grasp the cultural industry at the same time, and promote the comprehensive, coordinated and sustainable development of cultural undertakings and cultural industries. Similarly, while developing flax culture industry, Xinshen group does not forget the development of social public welfare culture, shows the spiritual civilization of the new Shen people, carries forward the traditional Chinese cultural virtues, and so on, satisfies the spiritual needs through cultural core values, and continues to advance along the way of promoting cultural undertakings.

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Xinshen group adheres to the concept of "simultaneous development of enterprise benefits and social benefits", has a high sense of social responsibility, takes the initiative to shoulder a broader social responsibility, and plunge into the social and cultural undertakings to make the new Shen future go further in environmental protection and philanthropy.

Environmental protection business is duty bound

Nature and environmental protection have always been the principle standard of Shin Shen's insisting on the development of green flax. While promoting the development of flax culture industry, we stick to the concept of environmental protection. Through various forms, such as words, pictures, activities, and calls, we have been spreading the concept of social life and environmental protection to all sectors of society. We continue to promote the healthy and sustainable development of our people's lives in the role of environmental friendly ambassadors, and set off a new wave of environmental protection for life.

Charity is duty bound.

Xinshen ardent philanthropy is well known both in the industry and in the region. Many years ago, Wujiang was awarded the honor of "the most social responsibility enterprise" and "the ten major charitable enterprises in Wujiang". In the 07 year, Xinshen joined hands with Zhen Ze town and disabled people's Federation to build a 1500 square meter Wujiang's first center for the disabled to provide shelter for the disabled. We should pay close attention to the elders and help the elderly. Wenchuan earthquake, Xinshen people always give their love at the very first time, support the disaster area through financial and material resources.

In the practice of constantly promoting cultural strategy, Xinshen group has continuously promoted the spanformation and upgrading of the flax industry. It has been focusing on the construction of cultural industry, constantly participating in cultural undertakings through its concern and participation in the cultural undertakings. It has spared no effort to participate in public welfare activities such as environmental protection and charity. In order to carry forward the traditional virtues of Chinese culture, promote cultural undertakings, promote cultural strategies and offer a tribute to the "2012 China International Textile and accessories (Qiu Dong) InterTextile (Shanghai)".