On October 23, The Clothing For The Elderly Sold Well On The Double Ninth Festival

Yesterday was the annual Double Ninth Festival. Many shopping malls, scenic spots and travel agencies in Ningbo launched a series of preferential activities for the elderly. The reporter visited the market and learned that the "silver economy" is very hot, and the shopping malls are old clothing As well as investment gold bars, the sales volume doubled. At the same time, the "sunset red" routes launched by travel agencies are full, and many scenic spots have also welcomed a large number of elderly guests.

But what is unexpected is that online shopping for elderly products has not followed the trend. Taobao data shows that the number of search clicks for elderly products in the first ten days of October even showed a downward trend. Reporter Yu Jie and Ye Jia

market

The clothing for the elderly is popular, and gold ornaments are very popular

Yesterday, at the women's clothing counter for the middle-aged and elderly in the Second Department Store, Ms. Huang, a citizen, was accompanying her mother to look at one clothes When she saw the price of more than 700 yuan, her mother frowned, "Don't buy it?" But in the end, Ms. Huang insisted on rushing to pay for the clothes.

People in charge of many shopping malls in Ningbo said that many children accompanied the elderly to buy clothes yesterday, which made people feel warm. "The discount of women's clothing for the middle-aged and elderly on the Double Ninth Festival is particularly strong, which is welcomed by many elderly friends. In addition, elderly friends have a big preference for gold bars for investment, and many children buy gold bars for their parents today." Pan Bihui, deputy general manager of New Hualian Commercial Building, said that the middle-aged and elderly in the shopping mall yesterday Clothes & Accessories Sales increased by about 20%, while gold jewelry sales doubled.

The statistics of the Second Department Store also show that the sales of gold jewelry and clothing for the elderly are particularly good, increasing by 10% to 15% than usual.

　 Travel?

The "sunset red" line is full, comparable to the National Day

During the Double Ninth Festival, many units held various activities to respect and love the elderly, including organizing the elderly to travel. The reporter learned from the visit that all major travel agencies in Ningbo attach great importance to the cake of "silver economy" and have launched several routes suitable for the elderly to travel. Most of these routes will add some warm services, such as providing full-time doctors, providing regular medical services, etc., to prevent the elderly from accidents during travel.

Ningbo Tiantian Business Travel recently launched the largest through bus for people's travel in Zhejiang, and launched two classic product routes, 999 Beijing Shuangfei Capital Experience Tour and 999 Shuangfei Hainan Leisure Health Tour. Since November, it has been going out every day for three months, which is welcomed by many elderly friends. "We have fully recruited for the first round on November 1. Yesterday, more than 100 people came to sign up. Many elderly people came with their children," said Wu Ying, manager of the Marketing Department of Tiantian Business Travel.

In addition, the reporter learned from many travel agencies such as Ningbo China Travel Service, Zhelun Overseas Travel Service and Feiyang Travel Service that their "sunset red" routes are full, and there are more short-term and even single day tours than on National Day.

　 online shopping

Taobao online sales of elderly products

No more than 5% increase

When it was thought that online shopping for middle-aged and elderly people was also popular, the official microblog of Taobao posted a saying: Many people have asked these days whether Taobao related elderly products are popular on the Double Ninth Festival? Unfortunately, what we have seen at present is that most of them are stable, and the growth rate is basically within 5%. According to the chart of search hits for elderly products released by Taobao, the overall number of search hits declined from October 8 to October 13, including about 145000 on October 8 and less than 116000 on October 13. Many sellers feel that the popularity of related products on Father's Day and Mother's Day is far higher than that of this Double Ninth Festival. Why?

Some netizens believe that the Double Ninth Festival is a Chinese festival, but everyone seems to be more enthusiastic about foreign festivals. However, netizens "Zhang and Xiao Qian" have different opinions: gifts to parents may not be given only on holidays, and it is really meaningless to care about the elderly on holidays. The netizen "Tianma Star Belt Aristocratic Family" said innocently: "On Mother's Day and Father's Day, there are really many people who buy things for their parents. I don't know that Double Ninth Festival is also a festival of filial piety to their parents. I just remember" Double Ninth Festival climbing high "."