People's Passion For Luxury Handbags Increases The Price Of LV Handbags By 10%.

LV, Chanel, Gucci, etc. Luxury goods In the big sale, the "handbag" occupies half of the country. The first price hike is also a bag. What is the relationship between the luxury bag and the economy?

A few days ago, several overseas purchasing vendors revealed that the price of several classic handbags of LV French official website has been raised on the whole, up to about 10%, and the difference between some products after adjustment and domestic price is maintained at around one thousand yuan.

The reporter contacted LV China and got the confirmation that "LV products in China, including Hangzhou, did not rise in recent prices". It is reported that from the luxury consumer market in Hangzhou, handbags become a category that customers are most willing to pay. In the sales of many luxury goods such as LV, Chanel, Gucci, etc., "handbags" occupy half of the market.

So why is the price of luxury goods the first to bear the brunt of the bag? Is this linked to the economic environment and consumer psychology? Is there any other reason for LV to raise the price of this unconventional time node in late October?

LV French government website several handbags raise prices

The difference between China and the mainland is around 1000 yuan.

It is reported that in early October, the price of LV French official website was quietly adjusted. This adjustment involves LV handbags, including classic series Never Full, Speedy, Noe, Alma and so on, the price adjustment range is around 10%.

From the "list of prices" listed on a large shopping website in China, the Alma large handbag has been raised to $13851 from the original price of RMB 12798 yuan (8.1 converted according to the euro exchange rate yesterday), up 1053 yuan, and the Speedy30 handbag has been raised to 4374 yuan from the original price 4050 yuan, or 8%.

Among them, the classic series Never Full medium handbag price adjustment after the conversion of RMB 4698 yuan, and the current handbag in the Hangzhou counter sells for 6500 yuan, the difference between the difference is about one thousand yuan.

No price rises in Hangzhou counters

LV China official website quietly appears product price

Yesterday, the reporter contacted. LV In China, in response to the rising price of products, the reply of customer service staff is: "LV products in China, including Hangzhou, have not risen recently."

From the domestic situation, many luxury goods brands such as LV, Chanel and Gucci had a regular collective price increase in June this year. However, judging from the law of the price rise of the major luxury brands, there are few big brands to adjust prices in October.

In addition, new changes have taken place in LV China's official website, marking the original retail price without the introduction of each product. As the price adjustment of luxury goods happened in the "no time", there was no sign in advance. This means that the price of LV in China will be smelled from the official website.

50% sales are from handbags.

Is there a hidden link between it and the economy?

It is reported that consumers in Hangzhou have a high degree of enthusiasm for big handbags. A large part of the sales of LV, Dior and Chanel in Hangzhou are from handbags. "The sales of the Dior counters ranked the highest in Asia, with sales of 50% of them." A person in charge of a shopping mall in Hangzhou said.

In fact, people's enthusiasm for luxury handbags reflects the changes in the economic environment and consumer psychology, and there is an invisible link between them.

Handbags are the entry-level goods of luxury brands, and their use is not very seasonal and easy to match; clothing It is the luxury brand that best embodies the core value of the product. The price of a set of Chanel clothing is usually more than ten million yuan, and it needs matching accessories to match it. The overall cost far exceeds the price of 1000 yuan handbag.

"When the economic environment is bad, more and more customers prefer to buy handbags and give up garments. This also reflects the change of their consumption psychology. It is better to spend tens of thousands of dollars to buy one, which can be matched with several hundred yuan. clothes The handbag is not willing to spend ten thousand yuan on a suit that can only be worn several times. Relevant people at the mall said.

Luxury brand selection of classic handbags as a "pioneer force" for product pricing is also aimed at this change in consumer psychology. It is not known for a long time. However, the ultimate goal of price adjustment is to ensure the value of luxury brands.