Henan Garment Industry: Industrial Spanformation And Upgrading To Achieve 300 Billion Points In Five Years' Time

5 years later, Henan Province clothing Industry to achieve sales revenue of 300 billion yuan. From the Henan clothing conference, I learned that in the next 5 years, Henan garment enterprises will increase from more than 8000 to 15000. Not only that, Henan clothing also needs to achieve the goal of "women's places are Zhengzhou pants".

"Rich" is already in existence.

From 2002 to the ten year, it is an arduous struggle for Henan garment enterprises.

Renting houses, buying clothes, having no brand and training stalls, the owners of local clothing enterprises in Henan generally have such experience.

No factory building, no factory building, no brand to create brand, Henan clothing enterprises from the stalls to direct stores, stores, and set up their own design team.

Over the past ten years, Henan's garment enterprises have grown from nearly 2000 to more than 8000, and the total output value has increased from 1 billion 500 million yuan to about 60000000000 yuan. From 2004 to 2011, the province formed a pilot project for the spanfer of Chinese knitting cities in Anyang, 27 Chinese women's trousers cities, and Xingyang's Chinese clothing (7.41, -0.05, -0.67%). Spin The clothing base is the four country name industrial gathering area.

The development of Henan's clothing has attracted the attention of its domestic counterparts. They have come to visit Henan's clothing enterprises.

The Henan clothing conference attracted 13 Taiwan textile enterprises. Xu Wenzheng, Secretary General of Taiwan Textile Development Association, told the author that the competition of textile industry in Taiwan lies in fabrics and accessories. To participate in this conference is to establish cooperative relations with Henan's garment industry and provide better fabrics for Henan's clothing.

The next 5 years will be the 5 year for Henan's garment industry to face major development opportunities and industrial spanformation and upgrading.

Li Gang, executive director of Henan clothing association, told the author that Henan clothing should give full play to its own advantages and strive to realize the leaping development of Henan's garments on the basis of firmly laying the dominant position of women's trousers.

"Expensive" is hard to do.

5 well-known trademarks in China, 24 famous trademarks in Henan, 24 famous brand products, Henan clothing from no brand to the emergence of a large number of consumers can trust the independent brand.

In 2011, "China Fashion Convention", Henan province M·SUYA Clothes & Accessories And 12 top garment companies such as cloud top clothing are among the top 100 Chinese clothing categories. This is the first time that the Henan clothing Corps has broken into the top 100. So far, the brand construction of Yu faction clothing has achieved initial success.

As a brand, we must have brand value. However, with foreign Brand clothing Compared with thousands of dollars, Henan's local clothing is still lingering in 100 yuan.

Li Gang said that Henan's clothing enterprises "get rich" is very easy, but the clothing brand "expensive" is very difficult. Li Gang and Chen Yongbin are also worried about the general manager of Zhengzhou leading show Clothing Co., Ltd., Chen Yongbin, Chen Yongbin once hit the Henan clothing ills - brand name, no real brand. Chen Yongbin said: "from the point of view of brand operation, many enterprises in Henan say it is to do brand, in fact still do wholesale."

The clothing style is short of innovation, the grade is not high enough, the clothing brand is relatively weak, the popularity is not high, and the comprehensive strength is not strong. This is a huge challenge for the local garment enterprises.

"At present, almost all enterprises in our park are producing more than they can sell." Li Gang said.