ZUOAN2013 Spring And Summer New Products Staged Low-Key Luxury

The left bank idea originates from Paris. The left side of the Seine River is known as the left bank. It is a cultural and artistic center in France and even in the western world. It has a unique temperament.

With the left bank brand as the carrier, the chief designer of the left bank dress and CEO Hong Shan made a perfect interpretation and fusion of the eastern and Western clothing culture.

In an interview with reporters, Hong Jinshan said that from the day of its birth, the left bank brand has sought a balance between designer taste and brand style, between art and market, between the left bank spirit and the clothing industry.

Congenital possession

On the left bank of the feelings, we must inject local feelings, and this sentiment and soul must be confirmed between art and market.

Based on this, the location of Hong Jin's design for the left bank is: original spirit, local context and international integration.

The left bank we see is both international and popular.

The trend of fashion is related to the rhythm of fashion, and has its own unique understanding of clothing aesthetics. It has vague Eastern meaning, but it is not the so-called national wind at all. The left bank deconstructs the tradition and integrates the ideas of fashion and innovation. She pays attention to the carving of details and the pursuit of other aesthetic feelings. She is low-key, deep and chic. She does not play a popular role, but she can display unique texture in noisy space and time.

The left bank has created a unique image system for the urban middle class.

Less than 10 years after the start of the business, the left bank successfully walked out of a road that only belonged to the left bank.

The left bank listed on the main board of the NYSE in 2011, providing the driving force for expansion of capital and brand development.

After the first half of 2011, sales increased by more than 30% over the same period.

At present, there are nearly 1500 terminal retailers, and in the new market layout of the left bank, it will reach the market target of 4600 terminal retailers in the next few years.

Hong Jin's left bank brand cultural influence and business performance are among the top brands of Chinese fashion designers.

As a local garment enterprise in China, the success and Inspiration of the left bank has the significance of textbook.

The 2013 spring and summer products

The theme of "right brain consciousness" is intended to stimulate the vitality and power of latent consciousness in human beings.

配合“右腦意識(shí)”的理念，ZUOAN2013春夏季以明亮的極具未來(lái)主義色彩系列為故事主線，呈現(xiàn)窄版的英倫主義路線，到膝蓋的中褲、低襠褲，配以簡(jiǎn)單的針織類西服，頗具未來(lái)感;大一碼的T恤和褲子，帶來(lái)強(qiáng)烈的撞擊感，營(yíng)造一種旋轉(zhuǎn)上升的漂浮感;從經(jīng)典黑白灰到簡(jiǎn)潔的海軍藍(lán)，到湖綠，到淺棕，再到撒哈拉沙漠般的米黃，到炫目亮眼的金屬質(zhì)感顏色，色系清晰而令人賞心悅目，仿若把我們帶進(jìn)來(lái)一個(gè)新的二次元空間時(shí)代;面料上，最新的尼龍技術(shù)，似葡萄酒色的棉布印花，富含藝術(shù)感的文字，微型的電子圖樣等多重極致細(xì)節(jié)處理，輕松引領(lǐng)潮流;外套外束皮帶，領(lǐng)帶、圍巾的不尋常的創(chuàng)新使用手法，在細(xì)節(jié)上體現(xiàn)設(shè)計(jì)靈感。

Throughout the show, creative ideas are drawn and inspiration is revealed at will.

Among them, the fashion series has more humanized design pursuits. More technical fabrics can easily inspire people's thirst for desire at the forefront. The elegant series is a bold deconstruction of traditional design, a sense of future and a sense of purity, and more attention to the pursuit of details, creating an illusion of real elegant atmosphere.