Shoe Shop Should Pay Attention To Collocation.

Brightness and color pparency.

Design is very important.

Warm colors and bright colors give people a sense of progress; cool colors and dark colors give people a sense of retreat.

Usually, the brightness of a shoe store determines the brand's personality.

Shops that display sports shoes and children's shoes need brighter colors. The shops that display fashionable shoes and women shoes need slightly brighter colors, and the shops displaying business shoes are slightly lighter in color.

In fact, the brightest color is white, and the lowest color is black.

The arrangement between them determines the brightness of the store decoration according to the brightness of the brand.

The bright color saturation is high, the turbidity color saturation is low.

Every shade with high brightness and high purity is a warm color system of red and orange.

Those with low lightness and low purity are blue and green cool colors, all with a sense of calm.

Generally speaking, the color of the shop is high in the bright and bright color environment, and consumers can not feel the feeling of relaxing and warm. This is not conducive to selling shoes. The brightness of the shop is too low, which will give consumers a feeling of depression and is not conducive to selling shoes.

Therefore, the shoe store color should be analyzed according to the specific characteristics of the shoe brand, and sales can be achieved.

At present, many stores use contrasting, bright and bright colors to differentiate themselves from dark tones and attract consumers effectively. However, because of the differences in brightness and brand positioning, the sales of these shoe stores are not ideal.

Color is attached to the surface of space and objects. It can give people the impression that they are preconceived. Therefore, the balance of surface color is to make use of color characteristics to adjust the sense of space, create atmosphere, and strengthen the commodity.

Display sales.

Storefront is like a stage. The product is an actor performing on stage, with a successful performance. The whole stage of color must first give people a sense of balance and balance.

Color has a sense of seriousness, and the color of the shop must be balanced. For example, the color of the roof is generally lighter and lighter than the color of the floor, otherwise it will give people a feeling of heavy weight and oppression.

Balance colors give consumers a sense of comfort, and consumers will be pleasing to the eye.

Sloping and messy colors can only be irritating and dazzling. In such a space, the only choice for consumers is to leave the shoe store quickly.

We must consider the influence of color on color in the color selection around the shoe shop. Choosing the right color will add color to the product so as to make the color balance and improper use of color will destroy the image of the merchandise.

The arrangement of colors should be reasonable when commodities are presented.

We can put goods from bright to dark order, or put them together in the same tone, or put light and dark tone products in different areas in order to achieve color balance.

When eyes see

When it comes to nature, it will produce concrete associations and abstract imagination. For example, seeing white can make people unite snow white, white sugar and bride's wedding dress; seeing orange can associate with heat and sunset; and seeing blue can associate with the sky and sea.

We must be practical and realistic in the use of colors and design for shoes.

The use of color in shoe stores must achieve the above three purposes, and shoe shop color will have the benefit of shoe sales.

It must be noted that there is no absolute formula for the use of colors in shoe stores. Only when the colors are applied harmoniously, brightly and evenly according to specific circumstances, will consumers be willing to buy your shoes.