Home Casual Wear Vitawei Released For The First Time In China Fashion Week

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In the show, the Vitawei brand takes 2013 spring and summer show, which is the trend of home casual wear.

The designer takes life scene as design inspiration and takes "sharing" as the design theme: in the country cottage restaurant, family members and neighbors gather to cook food and share snacks of various flavors; vanilla, licorice, lemon, blueberry, strawberry, etc.; old photos, details of events, food aroma, lazy body, intimate voice, emitting a deep sense of happiness.

This is a kind of life longing for modern urban people, yearning for peace, security and intimacy.

Vitawei pays more attention to the health and environmental protection, soft cotton, wool and silk natural blending fabric, which makes the Vitawei feel more comfortable and comfortable.

The slack shape is lazy and sexy. Handmade leather and hand embroidery are just like sharing things done with your own hands, full of fun, dripping with heart and full of familiarity.

Vitawei is mainly made up of women and men's casual wear, including pajamas, bathrobes, slippers, home socks and other functional products, combined with the comfort of casual wear, fashion design and fashion.

Its design is quite different from traditional household clothes, and the designer defines it as LOUGENWER.

The meaning of LOUGENWER is casual clothes, mostly for home environment, hotels and other relaxing indoor places, which belong to casual clothes, or indoor casual wear.

According to designer Wei Hua, Vitawei is the first domestic casual wear brand in China.

Domestic

More emphasis on pajamas, while foreign LOUGENWER focuses on function and quality.

On the basis of comfort, environmental protection and quality, Vitawei blended the design elements belonging to Vitawei, taking into account fashion elements, and disseminate a true and natural attitude towards life.

Vitawei is the high-end household clothing brand named after its founder's name Wei Hua (Vita Wei). Vita is the female name of Spain, with the meaning of "vitality", and also the meaning of "life".

Wei Hua has been awarded the top ten designers of Chinese clothing in 2009, and has been exploring the clothing of home life for more than ten years. She has been well versed in the image of fashion elements in the connotation and denotation of clothes, and is familiar with domestic life and consumption habits.

Wei Hua believes that casual clothes are not only clothing, but also a new way of life advocacy and promotion, through the experience of clothing, so as to understand life and feel the texture of life.

Vitawei is a cross border fusion of multinational design styles.

Brand, in the future, Vitawei will invite different foreign designers, famous designers, write a series of seasons, and introduce the latest international fashion elements. It is a cross border designer brand that integrates many multinational design styles, so that Vitawei can enjoy different styles of the world and enjoy the happy home time.