Look At The Difficulties Of Fujian Shoe Enterprises From Stock, Brand And Channel Construction

2012, yes.

It is a very crucial year for shoe manufacturers.

This year, the shoe market will carry out a new round of shuffling.

A well run enterprise will develop further, and enterprises that have many problems themselves will have to make strategic adjustment and overcome difficulties before they can have development opportunities.

Difficulties and efforts of Fujian shoe enterprises

After years of development, the footwear industry in Fujian has proved its status to the social market and has become a big shoe industry.

The brand of sports shoes is the main force of the market, and gradually moves towards internationalization.

Also become an important force leading the development of the industry; the rising leisure shoes are also occupied by Fujian at least half of the country.

All of this shows the details and strength of Fujian footwear industry.

Conversely, any economic situation and market trend will also bring shock to Fujian's shoe industry.

This means that the footwear industry in Fujian is also at the forefront of the industry and needs to further strengthen its ability to resist risks.

Look at the difficulties of shoe enterprises from the start production situation

In the spring of 2012, the start-up of footwear enterprises was not optimistic.

At the end of March, a reporter from a boss of a ceramic enterprise in Fujian heard a joke that was not a joke.

The leaders of the China Building and Sanitary Ceramics Association want to ask the boss of a ceramic enterprise in Fujian to ask about the employment situation this year. The boss laughs. "This year's situation is very good. Jinjiang's regional ceramic enterprises have a high operating rate, and most enterprises can start all over the line."

The leadership of the association was a bit surprised: "it seems that the prospect of ceramic industry is very good."

The boss said, "the industry is still very difficult.

When the operating rate is high, the shoe companies in Jinjiang and Shishi have closed a lot, and many workers have switched to the ceramic industry.

According to statistics from relevant departments, Jinjiang and Shishi's shoe enterprises start up less than 6.

Many small and medium-sized enterprises and some export-oriented enterprises do not dare to start blindly because they do not have enough orders.

The reporter learned from the relevant government departments and enterprises in Jinjiang that the shoe industry in Quanzhou is facing great problems this year, and many large enterprises have fully realized the grim situation of the market.

Some large scale, strong market profitability, good employee benefits, recruitment of shoes companies is very smooth, employees return rate is very high, they do not worry about employment problems, but small businesses can not attract enough front-line workers, and even difficult to start.

This is a new problem in the pformation and upgrading of footwear industry, which needs enough attention.

In fact, large enterprises also have concerns.

The reporter fully investigated and understood that the large scale enterprises in Jinjiang sports shoes industry and Shishi casual footwear industry also felt the pressure of the market obviously.

Family in

Bosses with a high reputation have told reporters very worried: "our days are also bad, mainly due to the general orders this year.

In previous years, we had many orders to be commissioned by relevant specialized manufacturers.

This year, the situation has changed. Several large enterprises in our industry have also formed a unified view. All the orders this year will not be released, but they will digest themselves.

In fact, the reason for the shortage of orders is competition. Some foreign companies have been working together for many years, but the grim situation has forced us to take care of ourselves first. The rest of the cooperation is to see the market changing again. "

According to nearly two months' investigation in Jinjiang and Shishi, many large enterprises are conservative because of market uncertainty.

Of course, there are too many stocks in the past, and the pressure of digestion and inventory has been exposed in the market, which leads to inadequate production of new products. There are also reasons for insufficient orders, which do not have confidence in the market's ability to accept and digest in the future.

By the middle of March, some enterprises began to appear the saturation of production department and the unhealthy phenomenon of workers' holiday growth, but this is also powerless for enterprises.

Look at the difficulties of shoe enterprises from inventory, brand and channel construction

In fact, from the end of 2011, there were many sports shoes and clothing and casual shoes and clothing enterprises broke out and stored too much, resulting in bad news.

"Lining" and "Metersbonwe" are typical cases that we all know.