Wenling Hengfeng Shoe Material Market Is The Largest Shoe Material Market In China.

After more than 30 years of development,

The shoe material market in Hengfeng has formed an industrial cluster characterized by shoe material, and has become the mainstay of the development of the local industry. At the same time, it has promoted the development of many related industries such as chemical industry, rubber, plastics, metals, machinery and equipment in the upper and lower reaches, and has become the largest shoe material market in China at present.

Hengfeng

Starting in 1970s, there were only a few shoe materials shops, with few varieties but not fine ones.

Production is mainly imitation, technology and equipment are relatively backward, and the products are basically matched with local workshops.

By the end of the 80s of last century, a number of enterprises with better operating conditions were investing in technological pformation funds, expanding production scale and expanding industries.

Since 1995, the footwear industry in Wenling has entered a period of growth, and gradually formed the industrial cluster with the production, supply and marketing of the surrounding towns as the center of the town of Ze Guo, Hengfeng street and Chengbei street.

The scale of shoe material industry in Hengfeng has been expanding, product quality has been continuously improved, technology has been continuously improved, and marketing network has been expanding continuously. It has formed a pattern of regional scale economy featuring private enterprises as the main body, specialized division of labor and socialized cooperation, and has become one of the most competitive traditional advantageous industries in Wenling.

Especially in the past 10 years, Hengfeng shoe materials merchants have developed rapidly to more than 3000, among which

There are more than 800, more than 1000 shoe ornament shops, and more than 600 sole manufacturers (sole, midsole, and foot).

Walking into the village of Hengfeng, with the village as the center of the 5 square kilometers, all kinds of shoe materials enterprises spread all over the place, employing more than 40 thousand people.

In 2011, Hengfeng shoes material output value was about 13000000000 yuan.

Last December 6th, Wei Yafei, director of shoe making office of China Leather Association, inspected the shoe material market in Hengfeng, and thought: Hengfeng shoe material market is so large and the variety is so complete that it is rare in the whole country.

Shoe bosses have such a consensus: the larger the industry, the longer the industry chain, the stronger the enterprises in which they live.

Production, supply and sale, every line has enterprises, even in the face of the financial crisis, Wenling shoe enterprises are likely to survive.

Such a set of data can be corroborated: in 2011, the total output of 6004 shoe and shoe enterprises in Wenling reached 1 billion 200 million pairs, and was known as "the world's performance, ten has one".

Among them, the output value is 20 million yuan, and the number of enterprises is over 200, with 13 yuan in output value, 234 thousand and 500 in footwear industry, and 27 billion 900 million yuan in output value.

In recent years, the footwear industry in Wenling has made great achievements in product quality and brand building, especially since the introduction of adhesive shoes. The production process and materials of Wenling footwear industry have been constantly innovating.

Hengfeng has become one of the famous shoe industry bases in the country, not only because of its complete shoe industry chain, but also because of its finished shoes brand and its middle shoe material brand.

"Xintai", which has been engaged in shoe sole production for 30 years, is one of the typical representatives of shoe sole production. It has a complete industrial chain with rubber soles, PVC, EVR, TR sole, track sole and bicycle soles and TPU shoes.

In August 2007, the China light industry technology import and Export Association awarded the title of "China footwear export base" in Wenling.

In March 2008, the China Leather Association named Wenling as the "famous shoe city in China".

Shoes in Hengfeng are all over the world, and there are all the parts needed to produce a pair of shoes.

Over the past 30 years, the industry cluster of footwear industry in Wenling has taken shape. The products are mainly from injection molding shoes in the past, and have developed into thousands of products in ten categories, such as sports shoes, cold sticky shoes and children's shoes.

The growth of shoe enterprises has driven many industries in the upstream and downstream industries.

On the 4 streets of Hengfeng village in Hengfeng street, there are more than 1500 shoe materials shops, including Qijiang Road, a street for shoes and flowers, and a street of leather for step cloud road.

Here, as far as shoe making machinery is concerned, shoes and shoe buckles are small.

Leather, mesh cloth, sole, excipient, compounding...

No matter according to domestic standards or international standards, every spare part needed to produce a pair of shoes can be found in the market of Hengfeng's spontaneous shoe market.

According to incomplete statistics, the shoe material market in Hengfeng has attracted more than 30 businessmen from different countries and regions to enter the market, and the daily traffic volume has reached more than 8000.

It is a solid supporting foundation, forming a complete industrial chain of Wenling footwear industry, so that the footwear industry in Wenling can always maintain low cost competitive advantage.

Hengfeng is in the "Golden Triangle" position, all the shoemaking enterprises in Chengbei street, Chengdong street, Ze Guo town and Wen Hui town can deliver the shoes they need in 20 minutes.

It is understood that more than 90% of the 6000 shoe companies in the city purchase shoe materials from the Hengfeng market.

Most of the shoes, such as Paulit, Zhejiang and so on, are also purchased from the Hengfeng market.

Among them, he is already a direct supplier of 8 world top 500 enterprises such as WAL-MART and Auchan.

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Like Fujian Jinjiang and Guangzhou Dongguan, Wenling is one of the main production bases of Chinese shoes. However, the former is dominated by large and medium-sized shoe enterprises, while the small and micro enterprises in Wenling are the majority.

However, in addition to supplying more than 6000 shoemaking enterprises in Hengfeng, the shoe material market in Guangdong has also attracted buyers from Guangdong, Fujian, Shandong, Henan, Chongqing, Hebei, Hunan and overseas shoe enterprises.

According to incomplete statistics, there are more than 300 kinds of logistics companies in Hengfeng, such as Hengfeng Kang Yang logistics center and so on. The sites are all over the country, and the goods shipped to Urumqi can also arrive within 2 days.

In Hengfeng shoe material market, the reporter discovers a strange phenomenon. Many shoe enterprises in Wenzhou have to go to Hengfeng to purchase, a large part of them are produced in Wenzhou, but they do not buy them locally, instead, they want to buy goods in Hengfeng.

"So many people go far to Hengfeng to buy shoes, the main reason is the scale effect of the Hengfeng market, making shoes material cheap."

In the shoe industry for twenty or thirty years Cai Xiafen introduced, take shoemaking, the Hengfeng market is much cheaper than Wenzhou local market.

According to the investigation of the owner of the imported goods, the shoe materials market in Wenzhou, Jinjiang, Guangdong and so on, the price of the middle and low shoe materials, the same material in Hengfeng is cheaper than 30%, especially in leather, cloth and sole, the most can be 50% cheaper.

To build the international shoe material city, the locomotive is ready for development.

The output value of Wenling footwear industry is growing, but the cost advantage of this labor-intensive industry is gradually losing and the profit margins are thinning.

Zhu Fude, the head of Wenling's delderong footwear industry Co., Ltd., said, "from 1 to June this year, the number of footwear exports in Wenling is 198 million pairs, with an average price of 3.1 US dollars per pair, less than 1/2 of the national export shoes' average price, and only about 448 of the 6000 shoe making enterprises in Wenling have an annual output value of 5 million yuan or more."

But Wenling shoe enterprises are not willing to take the extensive operation of low price. They are determined to pform their brand to benefit management.

"Brand promotion is the only way for our shoe companies in Wenling."

This is Zhu Fude's experience of making shoes for 18 years, and also the target of production and sale of shoes and materials in Wenling.

On the contrary, the old market of shoe materials in Hengfeng is cramped, many of which are rented out of civilian houses as stores, and the land of marketing warehouses is stretched to the limit, which further restricts the further growth of the shoe material industry.

Moreover, because the market stalls are too dense, they are next door to the houses and schools, and shoe materials are inflammable. Fire hazards are becoming more and more serious.

"In order to achieve a new leap in economic and scientific development, Hengfeng must rely on the upgrading and construction of the shoe material market."

Cai Xinrong, President of the Hengfeng branch of Wenling shoe and leather industry association, told reporters that Hengfeng will learn from Yiwu and learn from Jinjiang and Guangdong's market ideas and experiences, focus on the world and radiation the whole country, and build a market complex to create the largest shoe material market in East China.

In May 2008, Taizhou Hengfeng international shoe material city Limited by Share Ltd was founded and held its first shareholder meeting.

182 shareholders signed a letter of resolution in Taizhou Hengfeng international shoe material city.

Subsequently, the Taizhou Hengfeng international shoe material city project, which invested 352 million yuan, was launched.

The shoe material city is a multi-functional and comprehensive market city with 30 storeys, with a floor area of 80 thousand square meters. It is also the tallest building built and under construction in our city, and is scheduled to be put into use in July next year.

One to two floors and podium will be the largest and most professional shoe material trading center in Taizhou.

The location of international shoe material city is the R & D center and sales platform of shoemaking industry.

Taizhou Hengfeng international footwear material Limited by Share Ltd shareholders preliminary idea is that relying on Wenling's more than 6000 shoe-making enterprises and about 25000000000 yuan shoe-making industry scale, the international shoe material city into a distinctive shoe business characteristics of the three-dimensional commercial street, and strive to radiate to Wenzhou and other places, that is, the entire southern Zhejiang footwear industry economic circle.

"The first two international footwear Equipment Fair held successfully in Wenling has shown that Wenling shoe industry is being integrated into the mainstream of the international footwear industry."

Cai Xinrong said that after the completion of the new building, Taizhou Hengfeng international shoe material city will become the flagship of China's shoe materials, which will promote the development of the whole regional industrial chain and supporting services.

Cai Xinrong is ambitious. He believes that the starting point of Taizhou Hengfeng international shoe material city Limited by Share Ltd is not low. It grows on the Yongtai Wen plate of the most active economic zone in China. It grows on the hot soil of Wenling. The foundation is also good. To learn from the experience of Hangzhou Tower, it is entirely possible that after the successful operation of the mall, the company will enter the capital market and run the market on the basis of the scale and competitive advantage of the company and the unity and cash flow of the shop management.