Fashion Design Needs Tidal Current And Needs Soul Design.

Wang Jun is the chairman of Beijing Sheng Shijia Cultural Development Co., Ltd.

Industry "forum experts".

Every year, he leads the Chinese clothing forum organized by Sheng Shijia team to bring brainstorming to Chinese costumes, so that they can have more opportunities to communicate with experts at home and abroad.

As the 2012 Harbin VIP fashion report "Zhi Shang" activities of the judges, he believes that the accumulation of cultural diversity, the process of civilization development, so that this fashion city in Harbin to form a strong love for life, we can see that Harbin's fashion foundation is full of vitality and creativity.

He gave some pertinent suggestions on the development of Harbin's clothing industry.

Innovation needs counter trend.

Wang Jun believes that creativity and innovation must have new discoveries and new values.

Innovation is characterized by anti past and counter trend, but the purpose is not to reverse it, but to discover and create it.

The work of innovation is the work found, the so-called anti fashion and anti fashion, not necessarily "confrontation", may be a "return" to explore.

"New" may be the discovery, or it may be from the history, from the side, from the most original and the most authentic, to the original show.

In this era, equality is needed and design must show respect for people.

When you dress well, you can't make others feel poor and cold. This is the new design value of the future.

People will become their own.

And become the one who decides the outcome.

In the past, designers had a dominant position in the relationship between the weight of products and design results and the corresponding users.

But now, the weight relationship has become more equal. Designers should become a service provider and a respectful person: the value of design should be more reverence for nature, respect for nature and respect for people.

In addition, the design should be for most people to think and design, not for a few people, nor for showing off their differences. Designers should not emphasize themselves on the consumers and service providers, and have more equal designs.

Brand should be based on city and emphasize style.

Now, many brands are trying to "upgrade" and hope to become luxury goods.

Wang Jun said, I generally do not like excessive luxury and gorgeous things.

The political and economic conditions of the birth of high fashion and advanced garments are different from those of today.

Now, great changes are taking place in the global economy and politics. From single level to multistage, mutual respect is also a problem.

Some things don't have to be complicated or luxurious. They should make people feel more involved.

In the future, a good brand will no longer emphasize the style or style of the designer, but emphasize that different people wear different styles.

The appearance of UNIQLO and Muji, which people like, is worth pondering. It is not a simple design problem. Its ideas reflect the most advanced ideas and values of this era.

To become a symbolic brand of this era, we can think of you at the mention of Harbin. This brand must be a contribution to the city, to the people and to the society. The value created can stand in this era and become an independent self.

What does a designer contribute to this era?

Wang Jun believes that from high fashion to advanced garments, including Europe's emerging young avant-garde designers, they can not surpass the business and business value of the era from high fashion to high quality garments.

Although I am not a designer, I am also reflecting on what value the Chinese designer should contribute to this era, and become an important force that can promote social progress and change of life. Only by doing so is the part of the world.

Chinese clothing brands and designers should be able to be bold in themselves, not what I do in Paris this year. This is very important.

Creativity, creativity and design are all about being yourself.

With your own understanding and understanding, and strive to improve yourself in life, and become a self promoting social progress that can contribute to society, we can become the trend brand of this society.

The work of design should show the soul.

It's important to know who you are.

This problem has not been solved, and how the technology of design has changed can not show the soul or fragmented things.

"Being yourself" is not a narrow interest.

It must be built on the social structure. For example, if you want to do for the world and for China, you must stand on the world's perspective to do yourself. This "ego" is to emphasize its consistency and external differences, not the individual's vision, limitations and personal life and emotions.

Self is not narcissism, it is a difference and contribution of performance.

"China fashion industry's cutting-edge fashion publishing base" has chosen Harbin, which represents Harbin will become the source of the fashion industry in China.

At present, the garment industry in Harbin is in a crucial pition period. We should use the advanced awareness and strategic vision to send out the most fashionable voice and the most fashionable voice in the fashion trend of the international fashion.