Kobe Stepped Into The End Of His Career To Help Nike Open Up The European Market.

Lakers super basketball superstar

It is always one of the most watched sports stars in the world.

Due to the age of 34 for basketball players, Kobe's plan for the future has always been the focus of attention of the media and fans.

Although Kobe said earlier that he would probably retire after two or three years, he told CNN recently that he was going to retire at the age of 40.

If the situation is going down, he will not remain in NBA and choose to continue to fight against Turkey, which has close commercial ties with him.

By then, Kobe, who is approaching the end of his career, will probably help Nike further consolidate and develop Europe with its huge commercial influence.

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Nike "cage cage for bird" football field comes from behind

Sports brand two giants Nike and Adidas, the former's product appeals pay more attention to basketball, while the latter have long term strong resources in football field.

In 2008, Nike bought UMBRO, an old British football appliance manufacturer at a price of 285 million, aiming to make up its gap with Adidas in football.

The acquisition of UMBRO enabled Nike to win a lot of sponsorship and promotion opportunities in the field of football.

Nike's global soccer market, especially the European market, has made great progress in the past 4 years, and gradually penetrated its sponsorship and promotion into the field of football. After experiencing the test of the top two competitions of the European Cup and the world cup, it has already had the courage of the court to fight against Adidas in the football field.

After UMBRO's core value was dried up by Nike, Nike announced in October 26th this year that it would sell UMBRO to ACON's brand group at a price of 225 million US dollars, and said the deal was expected to end by the end of 2012.

At this point, we formally completed the good play of "cage changing birds", consolidating the position in the football market, and began concentrating superior resources, focusing on more opportunities for growth potential.

European basketball market remains Nike goal

Despite narrowing the gap with Adidas in the football market, Nike is still ambitious in its own superior resources basketball.

In addition to the absolute dominance of the North American basketball market, Europe and even the Asian market is still one of Nike's development goals.

In Europe, where soccer was popular, basketball was only a popular event, so it was not valued by international sports giants such as Nike.

However, with the rise of international basketball forces such as Spain in recent years, the European Basketball League has attracted more and more attention from world fans.

In 2010, Turkey Airlines officially announced to be the global sponsor of the European Basketball League.

Earlier, PEAK and other Chinese sports brands also became sponsors of European basketball events.

Nike has gradually realized the emerging European basketball market and will open up its two major spheres in the future.

Kobe's strong influence at the end of his career will help Nike open up the European market.

Kobe's peak has already passed, which is not necessarily a bad thing for Nike, the sponsor of its sports shoes.

Why did Kobe choose to move to the Turkey League at the end of his career? The reason lies in the close cooperation between Kobe and Turkey in the field of commercial endorsement.

He is the spokesman for Turkey airlines, the global sponsor of the European basketball tournament, and is a frequent participant in various business activities in Turkey.

Kobe lived in Italy when he was a child. He had a special feeling for Europe.

Kobe also has many connections with the most popular sports soccer in Europe.

He is a friend of Super Soccer Star Messi and so on. He has also taken part in commercial activities with many football superstars.

A variety of linkage relations undoubtedly make European fans have a special interest in Kobe.

Kobe is not just a super basketball star. His influence in the world is no less than that of some football stars.

If we move to the Turkey arena at the end of our career, there is bound to be a hot pursuit in the European Basketball League, which is undoubtedly the result that Nike really wants. This will help Nike further consolidate its position in the two largest ball Market in Europe.