Secret Behind The Rise In Clothing Prices

In the discount season, the Department Store changed its usual cold and cheerless way to become a crowded shop.

Many small white collar workers buy clothes for one year.

The price is too high to buy at discount.

A more helpless phenomenon is that it is clearly made in China, but the price is nearly 10% higher than that of foreign goods of the same quality.

When entering a department store, 30% of the discount rate makes China's products cheaper than foreign countries.

But:

Clothes are too expensive to buy.

On the weekend, little white collar, ina, and her friends met early to sweep the street. After a day, the salary was gone for half a month.

In fact, ina is a very careful girl. When she gets a big discount on holidays or holidays, she just makes a purchase, and buys all her clothes on sale.

Like this, there are more and more white collars who buy clothes only during the discount season.

"The clothes are too expensive now, and anyone who can see them is four digits."

For these small white-collar workers, 22% off can't afford to buy them. Only when they play a double discount can they get their hands. But 77% off of them are usually over the season. They need to look at the style, the classic and the basic money.

Q: domestic prices of homogeneous goods are four or five more expensive than foreign ones.

Clothes, bags, and skins in recent years

And so on, the domestic pricing of all kinds of daily necessities is getting higher and higher.

Such pricing also forces many small white collar workers to buy in the discount season, abroad or on the website.

A sweater, a thin coat, is over 1000 or even two thousand. A thin skirt is priced at two thousand or three thousand.

Mrs. Huang and even children's clothes are almost all on foreign shopping websites.

"There is no way to do that. The goods in the domestic market are really not dared to wear. The children's clothing in department stores is too expensive, forcing me to drift over Haiti to wash clothes on foreign websites."

This phenomenon is recognized by manufacturers.

Reporters in the interview

At that time, many manufacturers told reporters that a garment with a cost of 10 dollars was about 40 dollars in the US retail terminal and about 270 yuan, but in the domestic market, the general price would be seven or eight times the cost price, or 500 yuan or even higher, almost doubled.

Why is the price of clothes made in China cheaper than in China?

First is the manufacturer's link: export tax rebates for export have given businessmen certain profits.

In addition, the sales characteristics of the international market are small, and the scale effect makes the two sides pull the price gap.

Secondly, the circulation link, the rapid rise of domestic labor costs and rental costs drives the price rise, and also the phenomenon that domestic prices rise much higher than foreign prices.

Thirdly, sales patterns are different at home and abroad.

Foreign countries are ordering or buyout systems, while domestic distribution is one level, credit sale system.

If a batch of goods is bought out, it will be cheaper without taking into account the tail cargo.

In the case of almost all kinds of circulation, the biggest part is the "passage fee" for entering the shopping mall in China.

At least 25% of the money needed to enter the mall is for retailers.

There are more or less such cases in several major department stores in Guangzhou, and the rate of deduction is different among different shopping malls.

The rate of deduction is generally 30%, and the strength of shopping malls is even higher.

And this is not about 30% of the cost price, but 30% of the final selling price.

In the country, a dress is 500 yuan, no matter how much you sell, the retail price is 30% for department stores, for example, the final sale is 1500 yuan, of which nearly 500 yuan is directly for department stores.

Besides, the admission fee of some brands is not included in this mode, and the admission fees of some brands may be as high as one million yuan.

Weapon:

Different places have different pricing methods.

Where can a pocket sized white collar go to buy clothes?

"I wouldn't ask my wife to go to the department store to buy clothes. I'd rather go to rat street or wholesale market."

Mr. Wu, who has worked in the garment industry for many years, told reporters.

In the field of circulation in China, different grades of brands and markets have their own rules of operation.

Generally speaking, rat Street pricing is 2 times the cost price, general merchandise four or five times, brand goods seven or eight times, luxury goods (non international brand) 10~20 times.

"If you want to buy goods that are affordable, you have to choose shopping places according to your economic conditions."

"But it does not mean that the commodities of big brands and large shopping malls earn the most. The cost of many famous brand products may account for 40% of advertising, and because of the high rate of discount, dealers can not earn much money or even lose money.

You see, in fact, the most profitable may not be.

Instead, they are brands like H&M and ZARA.