CHIC2009&Nbsp; The Brand Survival Of The 3 Era

The pformation in the CHIC3.0 era is based on the understanding that CHIC's mission in China and even in the world is not only an exhibition, it is not just a service, but also a kind of guidance and power to make the whole industry more progressive, so that every participating individual, whether enterprise, brand, or business, buyer, designer, agent, etc., will make more progress.

The development speed of Internet is changing rapidly.

When the vast majority of people have not fully understood what Web2.0 is, Web3.0 era has begun to beckon to people.

The development of China International Clothing and Accessories Fair (CHIC) is also true: when people are still immersed in the joy of scale growth brought by CHIC2008, the upcoming CHIC2009 has sounded the clarion call for brand pformation.

Earlier this year, CHIC2008 moved to the new exhibition hall for the first time and realized the two periods of merger. Undoubtedly, it was a major strategic adjustment in the development of the China International Clothing and Clothing Fair.

CHIC2008 finally achieved the goal of "smooth pition" formulated before the exhibition, and promoted the scale of CHIC to a new height.

According to the plan, from the beginning of CHIC2008, the CHIC exhibition will continue to be held in the new exhibition hall in the next few years.

Although the conditions and facilities of the pavilion will be further improved, the CHIC pavilion area will not increase again, basically locked in 100 thousand square meters, and the scale development of the CHIC exhibition will be temporarily suspended.

CHIC, one of the organizers of the China Apparel Association, said that from the beginning of CHIC2009, CHIC will enter a new era of pformation of development mode. Curatorial thinking, organization form and presentation form will be fully innovated: increasing exhibition brand communication, strengthening professional business services, enriching related functional activities, introducing cross boundary fusion concept, creating a fashionable atmosphere, and making CHIC the most fashionable experience, the most commercial platform value, the most influential industry and social influence brand exhibition, and further shaping and upgrading CHIC brand value.

With the growth of China's garment industry and the development of China's clothing industry, China's international clothing and Accessories Fair (CHIC) has gone through 16 glorious years.

CHIC not only maintains the honor of the most influential and influential clothing professional exhibition in Asia, but also gradually develops into a brand exhibition and business platform with the most fashionable experience, the most commercial value, the most industrial and social influence.

Through the strategic adjustment, CHIC's function has reached a new peak. On the CHIC platform, business negotiations, cooperation and exchanges have also created value, pmission value and sharing value in many activities such as "China fashion trend release", "China senior clothing brand release", "China clothing distributors and retailers joint conference", "China clothing forum" and "China clothing brand annual award".

Therefore, CHIC is known as "barometer", "booster" and "Olympic Games" of China's clothing industry.

Since its appearance in 1993, CHIC has gone through several important stages in its 16 years of development: at the first 8 exhibitions of CHIC, all the brands had been crowded together. Until 2000, the scale of CHIC was first subdivided into categories. The 8 new pavilion of the new China International Exhibition Center, CHIC, was designated as the women's wear and international exhibition area, and the 1 floor of the 1 hall was men's wear area.

It can be said that with the further segmentation of China's garment market at that time, CHIC also opened its subdivision stage.

By 2003, the CHIC exhibition area was subdivided into men's wear area, leisure area, women's wear area, children's wear area, comprehensive fashion district and overseas brand exhibition area.

In 2004, CHIC appeared with a new look. Men's and women's wear was displayed in two phases.

On the one hand, CHIC reflects the trend of subdivision of China's clothing industry. On the other hand, it shows that, as the first event in the industry, CHIC has developed through many years of brand cohesion and the best influence, publicity and display effect and scale in Asia.

In 2008, CHIC moved to the new museum, which not only expanded the scale, improved the facilities and environment, but also entered a new stage of the exhibition.

This change has won numerous accolades, and CHIC has successfully completed its major turning point.

Now, CHIC2009 is also shouldering the important mission of opening up a new stage of CHIC development.

As we all know, the development of China's garment industry is entering a new stage, facing the critical period of changing the way of development and upgrading the industrial structure.

After many years of rapid expansion of scale expansion, China's garment industry has come to an important pition period. The full implementation of Scientific Outlook on Development and the effective pformation of the mode of economic development have become the inevitable choice for the whole industry to adapt to the international trend and China's economic and social development.

This year, China's garment industry has undergone a series of difficulties arising from rising labor costs, appreciation of the renminbi, and rising prices of raw and auxiliary materials, and the impact of the world financial turmoil is even worse.

Under such a background, upgrading and pformation have become the top priority of China's garment industry.

With the development of China's clothing industry, CHIC has gone from the beginning of symbolic significance to the reality of commercial value. Now, it has begun to face the proposition that "simple trade realization can no longer meet the needs of today's clothing brand enterprises and market development".

If we stop innovation and change, CHIC will not be able to reflect the latest changes and development trends of China's garment industry and even the world's fashion industry, nor can it meet the needs of the vast number of exhibitors.

In a sense, as a forward-looking and inspiring industry event, as the most professional trade exhibition of clothing in Asia, CHIC's pformation and innovation has greater practical significance, because its change will directly affect and promote the development and pformation of the entire Chinese garment industry.

In fact, in the strategic adjustment period of China's garment industry, only those enterprises and brands that can really meet the changing needs and adapt to the needs of future development can survive and develop.

How to organize these elite brands in China's clothing industry and guide them to develop better and faster is the core value of CHIC, which is business, fashion and influence. It is one of the important tasks of CHIC2009.

In the development of Internet, like Web2.0, Web3.0 is still not the innovation of technology, but the innovation of thought.

Similarly, the 3 era of CHIC will also be a comprehensive refreshing of development ideas.

The pformation of the CHIC3.0 era is based on the understanding that CHIC's mission in China and the world is not only an exhibition, it is not just a service, but also a kind of guidance and power to make the whole industry more progressive, so that every participating individual, whether enterprise, brand, or businessman, buyer, designer, agent, etc., will make more progress.

If we say that over the past 16 years, CHIC is more of an exhibition brand. Then, from CHIC2009, CHIC will reshape its brand value: how to meet the needs of diversification?

How to make the new brand from birth to the miracle of success possible?

How to make CHIC an important force to change the future of Chinese clothing brand?

In fact, the development of China's garment industry is changing with each passing day, and every CHIC is different.

It is gratifying to note that CHIC has made useful explorations and attempts in practice.

In the face of the strategic opportunities of China's garment industry, CHIC2009 will also enter a new era of pformation from the basic business to high-end fashion, the elite commerce and the cross-border integration.

Taking the strategy of "high-end services, professional services and resource based services" as the strategy, CHIC2009 will achieve breakthroughs, innovation, pformation and upgrading. It will tilt to the brand enterprises in the exhibition strategy, focus on the fashion and multi-functional characteristics of the products, and further create the most forward-looking information intelligence, business opportunities, exchange and sharing fashion brand image, guiding and promoting brand development enterprises to further develop their creativity and creativity, and then promote the deep development and all-round integration of Chinese and foreign garment industry and fashion related industries.

CHIC2009 will also innovate in the form of organization and presentation.

In the exhibition planning, CHIC2009 will introduce the concept of lifestyle and fashion trend. The theme of Do Good/ "joy dance" and "Butterfly Dance" will be divided into the exhibition area according to the style of products (men's suit / business dress, fashion leisure / sports / Denim / street wear, leather / fur clothing, children's wear / gowns, women's / cashmere / Wedding / Dress / underwear, senior professional women's wear / matured dress / youth dress, youth dress, design gallery, overseas exhibition hall eight exhibition), the brand's cultural connotation and fashion.

There is no doubt that CHIC2009 will be a very important exhibition in the development of China International Fashion and accessories fair.

At the turning point of pformation, it is also a special stage of China's garment industry development, and "change is the only way out".

Starting from CHIC2009, China International Clothing and Accessories Fair (CHIC) will pform from "scale" to "branding".

The growth mode of the exhibition will be changed by the brand value. The added value of the service and the development of the extension product will become the future growth point of the exhibition.

In the development of the Internet, the spirit of innovation will always exist. The charm of the Internet seems to be constantly reinterpreted in seconds.

So, whether you accept it or not, Web3.0 has arrived.

Similarly, in any case, the 3 era of China International Clothing and Accessories Fair (CHIC) - the brand survival era of "creating the most fashionable business platform" has arrived.