Daphne BELLE Leads The Top Eleven Women'S Shoes List

On November 15th, Daphne and BELLE seized women's eleven major promotions in the past Tmall and BELLE respectively.

The first and second seats in category sales list.

From Taobao data detection tool data cube data obtained, Daphne, BELLE, red dragonfly, Ke Mani Ke, Yi Kang, Zhuo Shi Ni, interest, camel, Ai Sichen, and nice to enter the top ten list of pactions.

Among them, the turnover of Daphne on double eleven was about 23 million, a total of 130 thousand products were sold, and many famous brands did not enter the top ten situation.

Daphne International Holdings Ltd was founded in Hongkong in 1987, and has now developed into a diversified business group which mainly focuses on the R & D, production, processing and sales of shoes. Its business is located in mainland China, Hongkong, Taiwan, Europe and North America.

The long-term goals and business philosophy of Daphne International Holdings Ltd reflect the group's pursuit of excellence, excellence and innovation.

At the early stage of its founding, its main business was OEM.

After the opening of the two sides of the Taiwan Strait in the late 80s, China began to expand its business in the mainland of China.

In 1990, Daphne entered the mainland's domestic market with its own brand. At present, Daphne has become the most popular brand of women's shoes. It has been sold in the same market for 12 consecutive years. Not only that, the group is also the main supplier of footwear for overseas importers and well-known OEM customers, and in the field of export and domestic sales, the group has made brilliant achievements.

The business of BELLE group consists of two parts: footwear business and sports.

Business.

The private brands of footwear business include: Belle, Teenmix, Tata, Staccato, Senda, Basto, JipiJapa, Millie, s, Joy & Peace, and so on; the agency brands mainly include ",", ",", ",", "and".

Private brand mainly adopts vertical integration mode, including product research and development, procurement, manufacturing, distribution and retail.

The operation mode of agent brand is mainly brand agent and distribution agent.

Currently, sportswear business is mainly based on agency distribution, including front-line sports brand Nike and Adidas; second tier sports brand Kappa, PUMA, Converse and Mizuno.

(first line brand and second line brand division, on the one hand is based on the importance of business, Nike and Adidas sales of two brands account for more than 80% of the group's sportswear business; on the other hand, it considers the differences and commonalities of operation, management and performance.

The Nike and Adidas brands have a high degree of awareness and rich structure in Chinese consumer groups. The scale of single stores is generally larger than that of second tier brands, and their profitability is also strong.

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According to statistics from China industry and enterprise information center, in 2011, 6 of the top 10 ranked among the top 10 women's leather shoes Market in China were BELLE (first), Teenmix (second), he (third), Staccato (fifth), Bai Si (eighth) and San Da women's shoes (ninth).

As of December 31, 2011, the group had its own operation in mainland China.

14950, 162 self owned retail stores in Hongkong and Macao.

The following are eleven pairs of specific data of women's shoes monitored by data cube.