Ferragamo In Shanghai

Why do Italy brands like to do exhibitions in Shanghai?

To this question, Mr. Michele Norsa, chief executive of Ferragamo, answered the question from the history of Italy.

In this country with a long tradition of handwork, fashion not only means brand, but also links with history.

The exhibition of cooperation with museums on the history and craft tradition is especially suitable for the 80 years of Ferragamo.

Ms. Ferragamo's wife, Mrs. von Da Ferragamo, explained why he chose to carry out the brand 80th anniversary commemorative activities and exhibitions in Shanghai. "Because the country and the city have a rich history and tradition."

At the same time, the market share of the country has reached 17% in the Ferragamo global market.

Except for Ferragamo, who celebrates his 80th anniversary celebration in Shanghai, PRADA held a grand skirt show at the Peace Hotel. Gor GI Ali man held a fine fashion show in Shanghai Art Museum.

In the same period of the exhibition, the two designers who still live in Milan and are active in the international fashion industry come to Shanghai to bring their representative works.

In Shanghai, where fashion activities are especially active, entering the Shanghai Museum of contemporary art Ferragamo is part of a series of examples of fashion and art meeting.

The exhibits include 541 works, including shoes, bags, costumes, scarves and jewellery, as well as raw materials, leather materials and wooden last made for famous customers.

The exhibits are from the fee Ronnie Spini house in Florence, which is the headquarters of the brand in 1938 and became the Ferragamo Museum in 1995.

Salvaotore Ferragamo, the founder of Ferragamo's brand, was born in a poor family in the southern town of Italy, and later emigrated to the us to start his own business. The young Italians became famous in Hollywood because they made shoes for movie stars. In 1923, they opened a "Hollywood boot shop". They designed shoes models for movie stars like Mary Pickford, Joan Croft, Paula Negri and Gloria Swanson.

He also designed shoe models for some of the most popular films at that time, such as the ten commandments of 20s, the king of kings and the thief of Baghdad.

This exhibition shows the history of pioneering and the origin of Ferragamo.

And a series of important inventions including wedge heel, gon Cuno decoration, Vara shoes and patchwork technology, are Ferragamo's patents and brand identities.

The exhibits also include shell shaped soles from the Ferragamo Museum, hidden shoes arch, hidden shoes, metal heels and soles, 18K gold sandals, socks, shoes, embossed heels, Salvatore bags and logo prints of the royal family of India in 1938.

The exhibition from March to May was a continuation of the retrospective exhibition of Mr. Salvatore Ferragamo, which was first held in Florence PalazzoStrozzi in 1985 and has been touring around the world since then.

The exhibition area includes Vitoria and Albert Museum in London in 1987, museum in Losangeles in 1992, SogestuKai foundation in 1998 in Tokyo, and Museum of Fine Arts in Mexico City in 2006.

For the Ferragamo family, the choice of celebrations in Asian cities has a special significance. As early as 1958, Mr. Ferragamo traveled to Tokyo.

50 years later, family members brought the story of the brand creator to Shanghai, a revival fashion city.

When Mr. Ferragamo worked enthusiastically for the stars of Hollywood, Shanghai was once called "Paris of the East".