Qingdao Lining Flagship Store Closes Sports Dress Depth Adjustment

According to voice of China, CNR News reported that Lining flagship store in Qingdao and on the road was a must for many local "Lining fans". However, recently, the flagship store quietly went out of the air.

Brand stores are not closed.

In the original site of Lining flagship store, No. 40, man he road, Shibei District, Qingdao, the personnel and counters have been evacuated. Originally, the front door of the Lining brand clothing store, which has 3 floors, was closed. Only the advertisements on the top of the billboard and the advertisements on the doors and windows have yet to be removed.

Next to a shop owner told reporters that Lining flagship store has been closed for two or three months.

For the shop closes, the reporter contacted the store franchisee Qingdao Li Feng Feng Co., Ltd., the staff did not want to admit that the store was closed, but asked to change places to reopen, but the reporter asked where the staff reopened when the staff did not disclose, the human and Road 40 flagship store in Qingdao Taitung business district, is a relatively large business center, surrounded by a lot of sports clothing brand flagship store, near the Taitung three road pedestrian street on the 30 meters of the road on both sides of the Adidas, Nike, Lining, Anta, Hongxing Erke and other domestic first-class sports clothing brand shop and some other stores, sports clothing industry competition is more intense.

The reporter understands, according to the recent report released by PEAK sports of domestic clothing enterprises, as of the end of September this year, there were more than 6700 authorized retail outlets in the country, which were reduced by 1067 compared with the end of last year. At the same time, reporters also learned that in the first half of this year, Lining group made a profit assessment on the basis of the newly opened 248 stores, closed 1200 tiny stores, and the proportion of this shop reached 15%. In addition, Anta sports total number of stores decreased by 110 this year.

[CNG news first truth]

Many sports apparel brands in China are closing in, which means that the industry is facing deep adjustment.

The most direct reason for the close down of brand stores is the decline of profits, and the high cost of online shops and rents is also an important reason for their difficult survival.

Sports

The close down of physical stores should be linked to the current overall economic downturn and fierce market competition, but the impact of online shops on physical stores is also very obvious.

According to the staff of a sports brand shop, many customers arrive now.

Clothing stores do not buy

Rather, it looked at which clothes to try on first, and then saw the colors and sizes, and then went home to buy them online.

The discount of online stores should be the most important reason to attract consumers, and the shop has become the fitting shop of the online shop.