The Current Situation Of Liaoning'S Clothing Industry

This year, Liaoning Province clothing Facing the rapidly changing market and severe foreign trade situation, the industry is at all levels. Spin The clothing industry association has led the enterprises to break through the bottleneck, and combined with the new situations that may appear at each stage, it has received the effect of stabilizing and recovering the garment economy. According to 1~9 statistics, Liaoning garment industry has achieved an industrial output value of 5 billion 630 million yuan, an increase of 13.6% over the previous year, and an export delivery value of 1 billion 480 million yuan, an increase of 13.7% over the same period last year.

Since this year, Liaoning garment enterprises have paid more attention to building and operating brands, constantly introducing new brands, thereby enhancing the contribution rate of brands. Rousoku, the new brand of Dayang creation Co., Ltd. is in the twentieth China international clothing. Clothes & Accessories The appearance of the exhibition immediately attracted the attention of the industry and domestic and foreign merchants. Dalian's 2012 spring fashion week and the Dalian 2012 autumn fashion week launched many new brand launches, which also made many new brand investment scenes flourishing. Dalian Sang Fulan Industrial Co., Ltd. was awarded a new batch of Chinese well-known trademarks by the "Sang Fulan" trademark. It launched the ELLEGIRL fashion brand, and realized output value of 210 million yuan in the month of 1~9, an increase of 8% over the same period last year, with a profit of 15 million 700 thousand yuan, an increase of 25% over the same period last year.

A group of highly specialized clothing market has made the rapid development of Liaoning garment industry cluster and promoted the steady growth of Liaoning's economy. The annual sales volume of the West Sea market in Haixi new town is about 20000000000 Yuan; the annual output of more than 350 swimsuit enterprises in Xingcheng is 150 million pieces, accounting for 38.7% of the total output of the country, and the annual export earnings of 100 million U. S. dollars. The Shenyang five love clothing city, which has an annual turnover of about 20000000000 Yuan, covers 38.7% provinces and cities in Northeast China, including Inner Mongolia, Hebei and other provinces. Leatherwear The Liaoyang Tong Er Bao Town, a processing and manufacturing enterprise, has become one of the three largest leather production bases in the country. Pulandian's more than 600 suit production enterprises have 42 million sets of suits and 15 billion yuan in output each year.

Fashion design innovation and management innovation drive the development of Liaoning garment industry. At present, a number of provincial and municipal enterprises R & D and design centers have been built in Liaoning. The Dalian Clothing Association launched the "2012 China Dalian famous clothing" in Dalian international dress Festival. Designer The "concept show" has won the market by Han Li, Liu Lili and other 8 designers. At the same time, through the industrial chain docking conference, effectively solved the textile industry in Liaoning province upstream and downstream supply and demand problems.

By participating in the festival, Liaoning clothing industry Timely expand two markets at home and abroad. Municipalities actively organized enterprises to participate in the 2012 China International Clothing Fair and the twenty-third Dalian international clothing festival. A large number of garment enterprises went abroad to participate in the 2012 French FATEX clothing Expo. Many garment enterprises have launched electronic network marketing, and some enterprises have launched clothing customization business. At the same time, the Dalian clothing association also organized more than 30 enterprises to carry out domestic sales activities and received better economic results.