Luxury Goods Rely On High-End Customization To Create A Fashion Road.

China in recent years

The industry has been growing at a rate of over 20%, and even maintained its upward trend even when the economic crisis swept the globe.

According to the latest report released by the World Luxury Association in 2012, as of the end of December 2011, the total annual consumption of China's luxury goods market has reached US $12 billion 600 million (excluding private aircraft, yachts and luxury cars), occupying 28% of the global share. China has become the second largest luxury consumer country in the world, and jewelry market accounts for 2 billion 760 million.

According to this trend, China will become the world's largest consumer of luxury goods in the next three years.

With the diversity and richness of the consumption information access pipeline, and the consumption power of China's high-end consumer goods has been at the forefront of the international market, high-end consumers have produced new interpretations and definitions which are different from the previous understanding level for the consumption patterns and the value of the products themselves.

Luxury itself means "rare, small and precious".

Customization has become the prevailing trend of international luxury brands.

Customization is originally the spiritual connotation of luxury goods, while the mass production of modern industrialization and the expansion of consumer groups make the charm of simple brand worship fade away.

Gradually fading away from the Logo alone flaunting the value of identity, in order to better convey the special attributes of luxury goods, international brands began to choose "customization" as the main brand in the new situation.

Dior Dior, Bvlgari Bvlgari, Cartire Cartier, Chanel Chanel, Earl Piaget, Boucheron Boucheron, Tiffany Tiffany and other top international brands have launched their own high-end jewelry customization.

But perhaps because of the large amount of marketing input and operation cost of the brand, it also makes the international brand's customization road relatively hard, because these customizations are still limited by the high cost and high premium game rules of the brand, and the selling price is often beyond the reality of high and unacceptable.

Thus, the trend of private customization and Logo worship has become a new luxury proposition, not just for envy, but for self affirmation of "super material" enjoyment.

When the unique temperament is integrated with the luxury private jewelry customization, it is not only a unique atmosphere, but also a publicity of the inner world of "ego".

Advanced custom jewelry began to evolve from "public" to "unique".

Advanced products can rarely be seen in appearance.

Users' "feel special" is obviously their key feature. Through this self identification, customized service cleverly combines the manifestation of consumer identity and personality, and achieves the ultimate goal.

In twenty-first Century, under the environment of global economic development, China's economy has maintained steady growth, and the wealth growth rate of China's wealthy has also accelerated. At the same time, the European and American markets have become saturated in terms of luxury consumption, thus creating the conditions for the start of high-end jewelry customization in China.

In addition, the impact of Chinese consumers on luxury goods is revolutionary. They will create more and greater interest space for the global luxury consumer market and bring about a new market structure.

In China, customization seems to be an indispensable means of luxury brand management.

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Brand customization, on the one hand, challenges the brand's own design and manufacturing capabilities. On the other hand, it puts forward very high demands on brand strategy itself. How to perfect customized products in the brand value communication system is a new problem faced by many luxury enterprises.

The so-called "luxury" is not necessarily "customized", but "customized" must be a manifestation of luxury.

The development trend of jewelry industry is to create customized products and customize high-end jewelry that accords with Chinese culture.

People who enjoy customized services are not in the element of showing off their wealth. They are concerned not with the value of the commodity themselves, but their psychological value.

At present, there is a luxury private custom company in China. The company is located in MULTIGALAXY, Beijing. The company is mainly engaged in jewelry customization of luxury brands, and works with world-renowned jewelry designers to design rare rare colored diamonds, coloured gemstones and emerald and other rare precious stones, and jointly provide design, production, service team and source material suppliers to provide customers with the most comprehensive jewelry service.

The work has the function of high value of inheritance and value preservation. This kind of personal imprint can not only manifest self affirmation, but also highlight the unique luxury of private experience.

"We have positioned the company as a high-end brokers for consumer services. In addition to tailor-made products, they include their style design, raw materials, and main stone blending. We provide international professional designer teams with one to one communication and coordination with customers, as well as follow up of production, and more precisely integrate the personal temperament of consumers.

The director of multilateral investment company said.

The emergence of a trend, the pformation of a business type, includes the pformation of many large environments and the pformation of consumption patterns. The top brands in the world confirm the intentions of high-end consumers through hundreds of years of understanding and precipitation. At this point, luxury goods have begun to walk out of their own way. Exclusive customization has become the trend of consumption in the hope of overriding fashion.