Italy'S Fashion Industry Has Been Hit Hard In The Face Of The EU'S Continuing Economic Downturn.

Prime Minister of Italy

Last week, he visited Arabia, the emirate, trying to introduce investment and establish cooperation in the Persian Gulf.

Sheikh Hamad bin Jassim al-Thani, the Prime Minister of Qatar, revealed that he and the government of Italy have made another agreement to invest 1 billion euros in support of SMEs in Italy, totals $1 billion 270 million.

Tomaso Galli, a former Versace, Ermenegildo Zegna brand consultant and founder of JTG Consulting, who has served Gucci and Prada, said that Italy's prime minister Mario Monti is actively restoring Italy's credibility to the international level.

"He may be criticized for financial pressure or limited stimulus policies. He is actively seeking opportunities and doing what he should do, which has been in the UK for decades, and Italy is far too far away.

So what he is doing now is very useful for Italy.

"The attraction of foreign investment has always been a problem in Italy," said Federico Steiner, partner and general manager of Barabino & Partners, a consultancy of Brunello Cucinelli. "This policy can not be said to be welcome."

Federico Steiner points out that Italy is being dragged down by an unreliable bureaucracy.

When asked about the issue of investing in fashion brands, Federico Steiner said that it might be important international companies, because small businesses or private enterprises are not open to foreign investors. "I would rather they invest in small businesses, because production in Italy can help promote employment, better than buying Italy brand."

Mario Boselli, chairman of the National Fashion Association, said it was willing to see investors providing resources to help Italy expand its brand, but hoped to guarantee Italy's identity as a brand.

He praised PPR and LVMH, saying that such a group could make Italy brand develop under its umbrella.

"The ideal state is that production and management are still in Italy."

It is speculated that Versace and Dolce & Gabbana have been watched by Qatar investors. However, according to a luxury analyst who asked for anonymity, banks have already found a large number of new pactions thrown into the investment list of Qatar investors.

Domenico Dolce and Stefano Gabbana repeatedly repeat that they will not sell the brand; Giorgio Armani is not interested; Versace will not have any pactions; Trussardi, Ermenegildo Zegna, Loro Loro have no sale plan; these are all on the investment list, but signing is not another matter.

In the past few years, various Arabia investment institutions have entered the fashion industry. In July, Mayhoola, a private investment organization in Qatar, bought Valentino Fashion Group.

It has been revealed that in 2010, Qatar Holding LLC 2 billion 220 million acquired Harrods department store. Besides that, it also owned LVMH 1.03% shares, Tiffany & Co. 5.2%, and bought 5.2% J. Sainsbury It 26% of the British supermarket group in 2010.

Last year, Qatar Holding LLC also became the largest shareholder of the French media group Lagard re SCA, holding 12.8%.

In April, Brunello Cucinelli, a company just listed, said investors had been coveted by Italy's excellent craft and long history brand.

According to the Italy Fashion Association's Fashion Economic Trends report, the Italy fashion industry's revenue in 2012 is expected to decline by 5.6% to 60 billion 200 million euros compared to the same period. At the current exchange rate of 78 billion 300 million US dollars, it is estimated that the best fourth quarter is still lower than the same period last year. Exports dropped 32.4% to 41 billion 600 million euros in 2012, and the current exchange rate was 541 US dollars.

In the past few days, Italy brands including Salvatore Ferragamo, Prada and Brunello Cucinelli have been listed successfully, while Missoni, Roberto Cavalli exchange and Versace still insist on private ownership.

The latest news is that Andrea Morante, chief executive of Pomellato, said it was not yet on the market.

Although the international market is unstable, Italy fashion company will continue to search for IPO in the future.

Moncler last year's IPO was shelved; with accessories brand Carpisa, underwear and beach wear brand Yamamay, and swimsuit brand Jaked Pianoforte Holding group and menswear group Stefano Ricci have confirmed that they will seek opportunities in the stock market in the future.

Sometimes seeking funds from private investment means selling Italy.

Bulgari and Valentino have been criticized for selling to their new owners in Italy.

Bulgari was sold to LVMH last year, the custom menswear brand Brioni is now PPR, and London's Goga Ashkenazi has just held Vionnet.

Gianfranco Ferr e was bought to a Paris group headquartered in Dubai; Paris investment company Eurazeo acquired Moncler; the main controlling shareholder of Marcolin, Paris private equity Pai Partners also did not know where to sell the Italy eyewear manufacturer.

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Many people hailed the Qatari people at the right time. The fashion industry in Italy is facing a severe test.

Tight policies, steep labor costs, and discomfort in the euro zone...

Of course, some people are unhappy.

At the end of July, when Miuccia Prada accepted the Italy Republic newspaper interview, she expressed concern that Italy fashion would become a second group.

Many of the most important creative talents left behind in Italy and chose Paris. They also cited the example of Raf Simons. "Although Jil Sander has been highly praised, it has finally chosen Dior."

She thinks part of the blame lies on the neglect of the media fashion industry and the conservative and self confidence of the authorities.

Miuccia Prada, at the same time, worried that Italy would become a simple manufacturing and producing country, and warned that "selling brands to foreigners would put the entire Italy fashion system in danger."

Valentino was sold to the royal family of Qatar.

"Once the brand crosses our national boundaries, reputation and decision-making power are in the hands of others, we will be abandoned."

At that time, Miuccia Prada was not aware of the more severe test. Now, Qatar funds with a total investment of 3 billion euros have entered Italy, not to mention the great luxury group and the long-standing Hongkong Lifeng group.

At the end of October, the group said it would issue $500 million of bonds, mainly for overseas acquisitions.

Le Yumin, President and CEO of Bruce Rockowitz, once told WWD in August that the company is seeking opportunities and acquisitions with economic turbulence. "Just like what we did in the US in 2008 and 2009, there are many good companies in Europe that we can buy and buy. We are very optimistic about that."

It is obvious that Italy, the most depressed and famous brand and manufacturing technology, is the biggest fat.

In addition to the bad economy in Italy, Italy fashion brands and

The association's internal bar is not just Miuccia Prada's criticism.

Before the Milan fashion week, Roberto Cavalli wrote the blog bombardment Fashion Association, pointing to Armani and Dolce & Gabbana, claiming that they had been treated unfairly in the fashion week schedule.

All this is due to the fact that Milan fashion week has become the four largest fashion Zhou Xiaodi in recent years.

This year's Milan fashion week Anna Wintour even missed the opening Gucci because of raising funds for Obama campaign. She would have missed the Sanit Laurent, but she hurried to catch up.

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The Italy Fashion Association is also in a mess. Chairman Mario Boselli will not only protest against the schedule of Milan fashion week, but also face all kinds of more unfavorable situations.

At the end of October, the European Commission rejected the request of the Italy Fashion Association to mark the "Made in" in the marked position of the products imported from the European Union.

To this end, Michele Troncon, chairman of the Italy textile and garment industry association, raged in anger, ignoring the status of the EU as a "masochism".

Just yesterday, the Italy Fashion Association also issued a statement because it encountered a Chinese businessman's registration of Italy brand Chinese trademark, condemning China's relevant institutions.

The situation is far more than that.

Amid the internal and external troubles of the fashion industry in Italy, there are contradictions within Italy. The fashion industry and the economic sector have had major conflicts over tax evasion.

Domenico Dolce and Stefano Gabbana were acquitted of tax evasion in April 2011. The Supreme Court of Italy said in February this year that the trial would be reopened, and the date of the court hearing was December 3rd.

Another important cornerstone of the fashion industry in Italy, the Marzotto family, has recently been charged with 65 million euros of tax evasion. The family's equivalent property includes a luxury Resort Villa, Cortina d 'Ampezzo, apartments in Milan and Rome, and a castle in Trissino will be sealed up by Italy financial guard Guardia di Finanza.

And the capital for this tax evasion is not a major link from the sale of Valentino Fashion Group to the UK private equity firm Permira until finally acquired by Qatar's private capital.

To this end, during the recent Pitti Uomo exhibition in Italy, Gaetano Marzotto, the chief executive of Pitti Uomo and Matteo Marzotto, a major tax evasion suspect, said that the media coverage had hurt the huge family of Marzotto invested in Italy every year.

The media not only criticized the words of the Marzotto family, but also delayed the investigation of the Italy authorities, which also gave the merciless taunt of "fatten up and kill again", all of which were attributed to the poor Italy economy, forcing the authorities to rely on such a way to win "income".

In the face of the huge investment of 5% of Italy's fashion industry, Italy's brand is finally falling apart or is it unanimously rising again? The economic environment is more likely to lead to the former.