The Future Development Characteristics Of Fashion Exhibition Industry

First, the branding of clothing exhibition topics.

A famous brand can save an enterprise, one.

The clothing exhibition is also the basis for the survival and development of a clothing exhibition company.

With the fierce competition in the clothing exhibition industry, it is impossible to monopolize one of the two garment exhibitions in the same industry or field. Almost all the exhibition companies have realized the importance and urgency of creating the brand clothing exhibition.

The brand clothing exhibition is a clothing exhibition that has a certain scale, can represent the development trend in this industry, can reflect the development trend of the industry, and has a guiding significance and strong influence on the industry.

Two, the internationalization of fashion exhibition operation.

With the acceleration of economic globalization, internationalization has become an inevitable choice for more and more enterprises.

This has and will continue to affect the operation of international exhibition enterprises.

The internationalized operation of exhibition enterprises is mainly reflected in two aspects: first, the sale and purchase of clothing exhibition topics; and the two is the merger and cooperation of clothing exhibition enterprises.

One

The sale and acquisition of topics are thriving.

The independent exhibition sponsor Association conducted a survey on the acquisition and acquisition of the exhibition market in the United States. They found that in 1998, there were 30 fairs in the United States, including 20 trade exhibitions and 10 consumer goods exhibitions. In the five years before 1998, there were only 78 exhibitions.

In terms of efficiency, over 1 million US dollars accounted for 85% of the exhibition, compared with 32% in the past five years.

Similarly, 60% of the exhibitions are trading at a price of more than two times their turnover, and in the past five years, only 25% of the exhibition trade has reached this price.

In the first few months of 1999 and 2000, the world exhibition was overtaken by waves. The famous exhibition company, Bowen group, sold its 40 large-scale trade exhibitions and related magazines in the US and Latin America to Carlton communications company at a price of 1 billion 260 million US dollars.

2. the merger and cooperation of garment exhibition enterprises are more frequent.

Instead of fighting with the masses, it is better to join forces and operate together. Instead of attacking all sides, it is better to concentrate resources and develop their core competitive advantages. This is the new trend of the internationalization of the fashion exhibition in the future.

It should be recognized that this trend of internationalization is inevitable. However, careful study, prudent treatment, and avoiding disadvantages should be avoided by Chinese fashion exhibition enterprises.

Three, modernization of fashion exhibition technology.

With the rapid development of modern information technology and other related technologies, hinder

The external difficulties of development are being quickly overcome. An increasingly large number of Internet application groups are rapidly forming. E-commerce has become an inevitable trend.

The development of information technology has an impact on the traditional fashion exhibition. Can the time-saving, efficient and low input online clothing exhibition replace the traditional physical clothing exhibition?

Some people say that for clothing exhibition enterprises, either e-commerce or business will be very fast. Recently, the International Exhibition Management Association of the United States conducted a thematic survey of its members in the name of "information technology's future impact on the exhibition industry". The survey results were as follows: 86% of the surveyed companies discussed the impact of high technology and the Internet on the exhibition, 14% did not; 66% of the companies said they had written statements, and 34% did not; interestingly, 100% of the surveyed companies thought that no matter how the future development of the network was, they were complementary to the exhibition, and it was another tool for us to use to contact our customers.

Virtual Exhibition on the Internet will never pose a threat to the physical exhibition, and it will never replace the face-to-face communication between people.