Where Is The Market Of "Silver Hair Economy"?

According to census register statistics, by the end of 2011, the elderly population aged 60 and above in Lishui accounted for 404 thousand and 200 of the total population, accounting for 15.47% of the total population.

Among them, 80 and over 66 thousand and 400.

The huge number of elderly people has given birth to the "silver hair economy".

However, where is the potential market in the eyes of the experts and the media? A few days ago, reporters walked around the main streets of the city, and found that although there were some drugstores, supermarkets, and household appliances selling old products, they were basically incidental, rarely seen in scale.

Sales area or exclusive store.

Why is it that the market with huge potential does not have the main body of the retail market? Is it good for the elderly to do business? What hinders the development of the consumption market for the elderly? What is the difference between the old people and the ordinary consumers when they shop?

Coming to the legendary market.

After several inquiries, the reporter found an old people's shop in the Baiyun road.

The "grocery store", which runs food, health care products, care products and entertainment products, has only opened for more than a month.

Ji Qiaomei, a landlady, said such a shop had no semicolon in Lishui.

"Baby shop, children's clothing shop..."

All businesses are targeting children, but no one cares about them.

Talking about the original intention of opening a shop, Ji Qiao Mei has feelings.

Ji Qiaomei therefore hoped to open a shop, from eating to using, to provide one-stop service for the elderly. For this reason, she once had a haircut business, and in particular, she set up a barber shop in the shop to provide haircut services for the elderly members of the store.

In Ji Qiaomei's view, aging is an irreversible trend. With the increasing attention of the elderly to life and health, the consumption concept will gradually change.

And this means huge business opportunities, and she is determined to shop.

The ideal of fullness meets the reality of bone.

The huge number of elderly people is a strong foundation for the "silver hair economy". However, how many old people have the ability to consume for themselves and to spend for themselves?

More than a month after its opening, Ji Qiao's old goods store was nowhere near the business, and the business did not usher in the fever that she expected.

"Every day hundreds of pieces of business, Chung Yang Festival, a little more, there are more than 1000 pieces."

Ji Qiaomei said frankly that at present, the business of the elderly is not good enough for more than one reason.

The purchasing power of the elderly is limited, and the elderly are more frugal, and the consumption level is far lower than that of the young people.

"For example, buying a tape recorder, the elderly will go back and forth several times, weigh it up and weigh it up, and spend one dollar in two."

Ji Qiaomei said, for some

Hat and other durable goods, the elderly consumption cycle is long, the profit space is not big.

Compared with the nearly harsh consumption of frugal consumption, the money of the elderly has almost been swept into the pockets of their children.

A reporter from a friend Zhu surnamed Zhu told reporters that his parents were retired teachers. The two pensions would allow two people to live comfortably and comfortably. There was a slight balance. But two elderly people were always eating their children at home, cooking vegetables and cooking, and they couldn't spend money on water and electricity. "Every time she gave her life expenses, the old ladies were all locked in the drawer, and they were given the children as a lucky money during the holidays."

The friend said sadly, "I thought they were old enough to enjoy the good fortune, but with a little money, they didn't save up to see a doctor, that was to supplement our living expenses."

Shopping experience, listen to what the elderly say.

On the one hand, the limited consumption ability, rational consumption habits and consumption concept of the elderly hamper market development. On the other hand, the special consumption demand of the elderly is not satisfied.

In the shop of Ji Qiao Mei, the reporter met aunt Yan, more than 70 years old, who still had a small curly hair in fashion.

Because she was afraid that she could not remember the name of the commodity, she folded the food bag that she had bought before and folded it in the bag so that she could see it when she bought it.

"This cookie is sugar free. It can also eat diabetes and taste good."

Aunt Yan said that she did not like to go shopping in the supermarket. There were not many kinds of food that she could eat in the big supermarkets. She also had to deposit bags and wait in line.

Ji Qiaomei felt deeply about this. The old people had a lot of problems such as hyperglycemia, hypertension and so on.

Although supermarkets have a wide variety of commodities, there is a lack of targeted shelving for the elderly.

Because of poor eyesight and hearing loss and lack of patient guidance, old people are helpless when shopping.

"Silver hair economy" is not yet hot.

During the interview, reporters found that the "silver hair economy" in Lishui did not seem to be really hot. This is related to the consumption rationality of the elderly, and the emphasis on thrift, but it is not the only reason.

Frugality is not the collective character of old people, but frugality has its own reasons.

"Silver economy" has not been heated up, mainly because the social security network is not perfect enough, and most of the elderly need to rely on hard savings to save their lives to provide for the elderly.

With the gradual improvement of living standards, the "silver haired economy" brought by aging has a bright future and wants to get gold from it.

We need not only understand the real needs of the elderly, increase the supply of elderly products, but also establish targeted strategies and tactics to increase the care of humanity.