Six Trends Of Fashion And Fashion
Talk about
Fashion and fashion
The trend is that people will immediately think of T's showy smoky make-up, and think of the mysterious designers who are making fashion, think of the fashionable colors of the season, and think of the retro style that can easily arouse your nostalgia, and of course, those fashionable new elements that come from others.
People's pursuit of fashion trends has never stopped. Whoever knows the trend of fashion first will mean who is most likely to be at the front end of fashion. This is a top priority for designers and consumers.
Divergent views can be roughly divided into two categories. One is that the change of fashion and fashion is closely related to the characteristics of external social environment. The change of fashion and fashion is the imprint of a specific social environment. In Tucker / Kingswell's book "fashion," it is written that "fashion can reveal the mood of the times without any difference, and provide an excellent record for the emotional state of the world".
The other group believes that fashion and fashion are based on changes in the system. In Russ stevandson's book, the philosophy of fashion, there is such a saying: "if a long skirt is popular in a particular season, the reason is not that society has become more Puritan and serious, but because it has been popular for a long time.
Skirt
"
On this issue, these two important points of view on fashion change are quite obvious, but each is biased. I believe that we can generously admit that the fashion changes in clothing are actually permeated with these two clues. Fashion is recording the changes of the times and society in a unique way in Chen Xin's changing system.
The following are the six major trends of fashion and fashion that I have concluded, and I hope to explore with more knowledgeable people the trend of fashion and fashion.
Trend 1: short cycle.
With the advent of globalization, every aspect of industry and culture will show a new adaptation and adjustment in the context of globalization. Globalization will make information and creativity flow faster around the world, and fashion and fashion are no exception.
In the past, the world's fashion circles can be divided into three levels, or even four levels. The first level is Paris, France, the second level is Asia Japan, the third is Hongkong, and the fourth level is the domestic coastal city.
Now, with the production and market allocation of resources optimized globally, the new industrial chain has been gradually formed. Similarly, the fashion environment has been reshuffled, and the flow pattern of fashion information has a new game rule. The flow rhythm of fashion is no longer limited to the limitations of information dissemination environment and many obstructing factors. Under the environment of global configuration of global industrial economy, fashion is increasingly showing its industrial side, that is, fashion is no longer a simple information diffusion flow, but rather more obedience to the needs of business competition.
Gap (GAP) clothing chain store, every eight weeks to replace a product line; ZARA clothing, from the designer from the T station to the new style, to the new shop in the shop for customers, the whole time only 14 days, this "fast fashion" fashion management mode, it can not be said that the fashion cycle is gradually shortened the best example.
Trend 2: diversification.
In the past, we could soon find that this year's popular long skirts, this year's popular bell bottoms, and the popularity of heel shoes this year, you can see a lot of similar styles in the short time. The fashion of the clothes seems to be more focused. Those who follow the fashion are easy to find the direction. But today, the fashion label of clothes seems to be less easily recognized. You can see that the heel and the thin shoes are also very fashionable. It can be seen that the traditional Chinese elements and the European and American style are also very popular.
In fact, these years
Mashup style
The enduring, in itself, is a more stable expression of the fashion diversification process. Since it is Mashup, it means the blurring of the boundaries of the theme, and the inclusion of different elements. It even reveals people's surprise anticipation of the new style of mixing.
The reason for this is that the formation of fashion diversification is influenced by at least four important aspects: firstly, the integration of different cultures brought about by globalization is unprecedented and flourishing. On the platform of global market integration, fashion and fashion, as the product of culture and era, reflect the characteristics of pluralism.
Secondly, with the continuous improvement of people's participation in the design consciousness and ability, the idea of dressing in the mixed fashion will naturally form a fashionable and diversified fertile soil. Moreover, the strength of today's fashion has penetrated into all industries. With the new mode of cross-border elements derived from the competition and innovation of various industries, the field of dress and fashion elements can be borrowed more and more widely, and the diversity of fashion elements is naturally coming out.
Fourth, the integration of global culture, the open awareness of the market environment, and the social networking software of the Internet make the subculture group grow in a straight line. As a symbol of cultural cohesion and identification, clothing is becoming more diversified.
Trend 3: green color.
If you pay attention to the shopping mall, you will find that these years of pink, light green and light yellow are very popular in fashion and fashion industry, especially in men's clothing and clothing for middle and old age.
Usually, it is easy to understand women's cues. Especially after 80 girls, they like to dress neately. They are not unusual. When they mention the color of male clothing, people will think of the "quick man" prototype created by Hunan satellite TV's super girl, and think of neutralization, mentions men's cosmetics and so on.
My company's zero survey conducted a special study of fashion male groups, and found that men's pursuit of self-care and beauty is becoming more and more non secretive. With the development of high-end service industry in recent years, the traditional male authoritarianism has gradually softened. Fashionable men are pursuing the spirit and cordial feeling. Fashionable men also love kauw Yi, and are also willing to accept bright colors.
It is worth mentioning that there are middle-aged and elderly groups. Their costumes also highlight the tendency of the color of the dress, which is based on the desire of the young and middle-aged, and at the same time it is related to the pfer of the authoritative relationship between the family structure. Now, mother buys clothes. What the mother values most is not the opinions of her father, but the most concerned child's judgement. Because the younger generation living in the information age, they are sensitive to fashion and rich in knowledge, and are the most convenient aesthetic consultants around their mothers. At the same time, in this information interaction process based on fashion and fashion, they are also an effective way to communicate with parents.
Trend 4: low carbonization.
Nowadays, the concept of environmental protection has gradually become popular among the people. In addition, natural disasters have occurred in recent one or two years. The consumption consciousness of low carbon is much more efficient than that of any consumer consciousness in history. T, media, stars, public welfare organizations and so on are all effective ways of conveying low carbon righteousness. Nowadays, there is no lack of clothing and fashion elements to find such obvious imprints, such as bamboo cotton as a fashionable cotton material.
For example, changes in clothing technology, embroidery technology is no longer only endowed with the meaning of traditional national culture, and now it is also covered with a natural, low carbon, environmentally-friendly sacred coat; for example, color design, creative design, it is not difficult to find the details of low-carbon environmental thinking elements.
Trend 5: leisure style.
Fashion fashion, as a projection of people's life style, has increasingly reflected the trend of leisure and artistic style.
In the aspect of leisure, we can see that the formal occasions that people need to wear suits are shrinking, and the elasticity of casual clothing style is lengthening. For example, the expansion of business casual wear market is a manifestation. This is due to the influence of the vitality of fashion industry, on the other hand, it is also a side manifestation of people's quality of life and entertainment prevailing. People want to work and live and socially interact in a fresh, playful, dynamic and relaxed atmosphere.
Trend 6: Fashion populace.
In the popular fashion fashion, careful friends will also find an interesting phenomenon, that is, the style of T is no longer so exaggerated. Regardless of the theme style, or the style of dress itself, it reveals a kind of cordial breath into life. T typhoon is no longer the exclusive aesthetic of designers. The general public is more enthusiastic to capture and learn fashion secrets from T Taichung.
Moreover, we will also find that many small brands are also strong practitioners to promote the life of this dress art, such as Dakai, which is a fashion brand with a sense of dress design, a fast turnover and limited production, and a group of high quality loyal customers in the fashion white-collar group.
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