Li Binhong: The Future Structural Adjustment And Transformation Of China's Textile Industry

"Textile fabric orders will show a trend of small batch and multiple varieties, which also requires enterprises to establish their own strong points." Recently, at the Shishi cloth industry association Summit Forum, Li Binhong, director of the national textile product development center, analyzed the possible structural adjustment and transformation of textile fabrics in the industry. She believes that in the era of meager profit, Fujian textile clothing Enterprises can learn from the international "fast fashion" brand production design mode, no longer do large-scale homogenization products, and establish a "short and fast" supply chain system, to achieve rapid response, focus on "small and sophisticated" products.

Learn from advanced fashion

At present, the cost of every factor in China's textile industry has increased rapidly and enterprises have entered the era of meager profits. How can we transform the scale advantages derived from the natural growth of the market to the supporting advantages, technological innovation advantages and resource efficiency advantages of the industrial chain?

In Li Binhong's view, Spin If enterprises want to survive in the era of meager profits, they should get rid of price wars and attract customers with distinct personalized products. She believes that every textile enterprise should have its own specialties, such as improving the use of raw materials, realizing product differentiation, or specializing in some new fabrics such as regenerated cellulose and rare and precious fibers.

In the era of "fast fashion", textile enterprises should pay special attention to it. Fashion trend Trend. " Li Binhong introduced the world's fast fashion leader ZARA as an example. Most of its product development started with a close watch on the trend and consumer buying behavior. It is worth learning from the fact that the whole design team of ZARA is composed of designers, market experts and purchasing experts. They work in the same place and work together to modify, perfect and refine the design plan, and jointly determine the production details according to the information in the database, then the standardized production instructions are handed over to the production department.

　　 Orders will be diversified in small quantities.

Li Binhong believes that from the perspective of the trend of textile fabric products, the world is increasingly concerned about environmental protection and harmonious development. The future competitive product development needs to combine fashion, function, environmental protection and other factors together.

From the procurement trend, product orders will show the characteristics of small batch, multi variety and short delivery period, and gradually transform to mass customization. Considering the factors such as comprehensive cost control and reducing supply chain management risks, international buyers will turn offshore processing to offshore processing and even local processing according to product characteristics. Domestic clothing brands will gradually change the homogenization of suppliers and the status of product homogeneity, and jointly develop products with the upstream enterprises, share risks and share interests.

"Textile enterprises in the future will extend from product manufacturing to product design, extending from single product to composite product, extending from independent processing to manufacturing circle. This also means that textile enterprises will exist in the form of "headquarters + base + outsourcing + loose partners + professional institutions". Li Binhong presented to the companies here the transformation of the three major business models that may be presented in the future textile industry: from the era of the enterprise to the customer era, looking for effective demand, trying to segment the market as much as possible, upgrading the content of creative design in the product, transforming from the individual era to the team age, relying on the collaborative innovation of large scale designers, forming time advantage and cost efficiency, transforming from the age of the brand to the brand age, and transforming the brand competition from the single new variety market competition to the enterprise orientation and the enterprise culture series products.