Heng Ren Slippers: Ten Years Shoe Expo Ten Years Of Growth Road
It has been more than a month since the shoe fair was held, but the effect of the shoe fair continues.
Recently, Zhang Yingwen, chairman of the constant shoe slippers, was busy arranging the research and production of orders collected at the shoe fair this year.
Heng man slippers began to participate in the shoe fair in 1999. From the first 9 square meters to the current 72 square meters, the exhibition area increased year by year, and the style of the booth was upgraded from simple product display to brand and corporate image display.
Heng people not only witnessed the growth and maturity of the shoe fair, but also witnessed the effect of the shoe fair.
In recent years, there are more than 100 new shoes designed by Heng people every year.
At this year's shoe fair, the hang people are exhibiting more than 400 popular slippers.
Heng man shoe industry is a slipper enterprise in Jinjiang earlier.
When joining the shoe fair, Heng is still in its infancy.
After holding hands with the shoe fair eight degrees, the footwear industry in 2006 gained the first "China famous trademark" in the slippers industry.
In the past ten years, Heng has developed into a leading enterprise in the slippers industry.
Over the years, the shoe industry has participated in many exhibitions in the United States, India, France and China. Among them, the Jinjiang Shoe Fair is the most frequently attended exhibition.
Zhang Yingwen, chairman of the board of directors, said that enterprises and purchasers are paying great attention to the effect of the exhibition. The reputation of Jinjiang's "China Shoes Capital" is outside, and many buyers have come to fame.
For enterprises, participating in the shoe Fair is not only a product display and brand image display, but also can meet more material traders and buyers, bringing many opportunities for cooperation.
At present, Heng man slippers have been selling well in dozens of countries and regions such as Europe, America, Africa, Japan and Southeast Asia, and have established more than 40 agent marketing outlets in the domestic market.
Zhang Yingwen, chairman of the board of directors, said that the main goal of Heng people at this stage is to start branding.
The market of domestic slippers is very large, which makes him confident in taking the brand development path of the slippers industry.
It is also understood that the recent Sichuan earthquake also affected the heart of this slipper enterprise, "one side is difficult, eight sides support, for the people in the disaster area to show their love."
According to Zhang Yingwen, the total amount of donations is still estimated at around 200 thousand yuan. In addition, the company plans to organize more than 30 million goods to be donated to the disaster area.
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